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Which surveyed more than 10,000 UK online shoppers and asked them to rate their experiences on ecommerce sites in the first six months of 2015.
I thought it would interesting to compare the first place (white goods retailer AO.com) and last place (telecoms brand EE.co.uk) sites to see why they faired so differently.
GIF and video backgrounds are spreading.
Focus on enjoyable customer experiences has led many to create focused, unfussy websites that provide clear messages and unforgettable images.
Open source platforms and social media have played a large part in perpetuating this trend. The rise of the smartphone means we're more comfortable with scrolling experiences, so content can be dispersed down the page.
The effects of Econsultancy's site change are still only just becoming known six months on.
This is what we have learned so far...
Here on the blog we insist that if you’re running an ecommerce site, you must get the basics right.
If you’re not testing, collecting and analysing data, and iterating your site so it provides the best customer experience possible, then your business will disappear into a fug of mediocrity.
Make the UX of your site as easy to use and customer-focused as possible. That’s the very basic necessity.
However that doesn’t mean you can’t have fun.
Lose yourself in a world of web design gorgeousness with these incredible online experiences.
Some are single-serve only, designed to help attract attention or investment. Some were built purely on a creative whim, designed to inspire others to experiment.
Others are fully immersive experiences, where you have to devote significant time to explore the highly detailed worlds on offer.
As I am in middle of building my own website and drowning in never-ending design possibilities as well as unfathomable bits of CSS I thought I would share with you some inspiration.
These are sites and tools that I’ve been using either on a daily or weekly basis.
Many banking websites occupy a space on the web that seems resolutely stuck in the recent past.
Most of the popular high street banks don’t operate responsively designed desktop sites, instead choosing a separate mobile site.
Many have homepages that are text heavy, offering a huge array of navigation and product options, but little in the way of persuasive design.
Design has never been more important to the success of digital products, but when it comes to finding the right designers, many companies struggle.
One of the biggest reasons for this: they don't know which kind of designers they need.
The BBC has finally switched off its old desktop site and is now redirecting mobile users away from its .m site to its brand new fully responsive news site.
BBC News’s previous iteration was four years old, and although it regularly broke records for attracting worldwide traffic (64m unique visitors in January 2013) the site has been need of a multi-screen compatible upgrade for some time. In fact since inviting users to trial a beta version of the new site in December, BBC News has seen 65% of its users now accessing the site from tablets and mobiles.
It's becoming more popular for websites to hide its navigation off screen, only revealing a menu when you interact with an element.
The interaction can be a click or a hover, the element is normally a hamburger menu, but occasionally its text or symbol based. Either way this practice is a good way to clean up the clutter of your website.
Here are 10 examples, each providing a slightly different take on the trend.
I don’t know about you but I’m getting sick of the bitter wind that’s barreling its way down the streets of my adopted city with all the lip-chafing might of a hard-skinned rhino.
It’s definitely time to escape, even if it’s just a psychological one rather than a physical one. After all, temperature’s just a state of mind, right? Right?
Simple animation, fluid transitions, dynamically changing results, micro UX… all these design elements can not only make your website easier to use but delight your visitors too.
I’ve rounded up 16 examples of great little animations from a variety of ecommerce sites, some of which are integral to providing the best user experience possible, others which merely provide a creative icing to an already tasty cake.
It’s also an excuse to test my new Gif generator tool. Enjoy!