Posts in Customer Experience

Site review: Oasis revamp

Fashion retailer Oasis has just launched a redesigned version of its website, with the stated aim of making the purchasing and checkout process smoother.

Oasis new website

We've had a look through the site to see if Oasis has managed to improve on the previous version...

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BBC finally experiments with in-text 'links'

The BBC is experimenting with the idea of linking out to external sources from within the body text of its news articles, in a trial which will last for four weeks.

Obviously this is a good idea, though why it has taken a decade for the BBC to roll out a 'trial' is anybody's guess (though it won't have done any harm to The Beeb's own Pagerank).

However, the way it is going about this is, well, a little bit Noddy...

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Web optimisation: the ultimate conversion insurance

The days of deploying your site changes to production without first testing functionality and cosmetics are long gone. 

So too will the days of deploying website changes that are not conversion tested. 

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Used car search tools... suck!

I have been looking for a used car recently across a selection of manufacturer and third party sites, and it seems there is plenty of room for improvement in the way their search tools work.

Ideally, a search tool should be easy to use, but still allow users to choose between complex features and sort the results effectively.

So how do some of the major car manufacturers perform? 

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Q&A: Comet’s Content Manager Robbie Tutt

Electrical retailer Comet has this week introduced a new beta version of its homepage, asking for user feedback on the new design.

We talked to Comet’s Content Manager Robbie Tutt about the thinking behind the new homepage.

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Q&A: Royal Mail's Stephen Mitchell on online customer service

Royal Mail has recently introduced a new online customer service system, 'Ask Sarah', which aims to give customers immediate answers to their queries online.

We talked to Stephen Mitchell, Royal Mail's Digital Operations Manager, about the introduction of the new customer service system and the impressive early results...

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Tips on site search box design

While many web shoppers may prefer to browse through a website using the navigational links, the importance of the search tool should not be overlooked.

If shoppers arrive at your site with a clear idea of what they want, then using the search box is the obvious option. This also indicates a clear intent to purchase, so the tool has the potential to convert well.

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Does beta mean anything to the average user?

One of the most common words to be found on sites that might be defined as being Web 2.0 is beta.

But does this mean anything to those who don’t work in the tech space and should there be a time-limit on how long a site can remain in beta?

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MobileMe's less-than-stellar launch shows Apple is not perfect

To many, Apple can do no wrong. The company has one of the most loyal followings of any in the world.

When it launches a new product, fans and press flock. Apple's CEO Steve Jobs is about as close to being a "rockstar" as any CEO can get.

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Site review: Signposter.com

Launched recently, Signposter.com is a site from WPP which allows businesses to buy and create outdoor advertising in the UK.

Signposter.com

The service, which makes good use of maps to pinpoint billboards, buses and other locations, aims to make it easier for small businesses to get involved in the outdoor ad space.

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News of the World gets a new look

The News of the World is launching a new look website next week, with more of a focus on blogs and video content.

News of the World beta

There is a beta version of the site online now, so are the changes an improvement?

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Comet introduces new homepage

Comet has released a beta version of its homepage this week, allowing customers to give feedback before the new design officially goes live.

Comet beta homepage

We've taken a look to see what has changed...

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