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Posts in Customer Experience

Users mystified by Web 2.0, says report

Nielsen//NetRatings has released a survey  that shows the latest internet trends and technologies are still a mystery to many UK consumers.

The report shows 52% of British web users believe online and digital technologies make their life easier, but a similar percentage say they find them difficult to follow.

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Amazon gives search engine a facelift

Amazon has scaled back its A9 search engine by canning personalised features and no longer requiring users to log in.

The etailer removed the functions late last week, with a spokesperson telling the Associated Press it was "shifting its priorities to areas where it can provide the greatest benefit for customers."

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Yahoo! aims to foster Mail mash-ups

Yahoo! is planning to give free access to code for its Mail service in a bid to encourage mash-ups and independent application development.

The move, which will happen later this year, was announced as part of a ‘Yahoo! Hack Day’ aimed at helping programmers to build apps using the portal’s various services.

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Mike Rundle throws stones at Luddite VCs, Arrington and Godin

Mike Rundle has written a post called The Catch-22 of Web 2.0 in which he says he feels like “the only person seeing certain things happen – like watching a train wreck in slow motion”.

Mike is a top web designer who makes some cynical points that don’t make too much sense from where I’m sitting.

So let’s go through them one by one…

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Are Social Conferences the 2.0 of conferencing?

A social conference is a physical embodiment of the web 2.0 world and like the web itself presents a unique and invigorating opportunity to communicate and connect. Is this the future of conferencing?

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Sites clash with measurement firms

A "cacaphony of complaints" from web publishers has prompted the Interactive Advertising Bureau (IAB) to put pressure on the industry's two major metrics firms to improve their methodologies and transparency, reports AdWeek .

The magazine says several top publishers have expressed doubts over the unique user and traffic data being provided by Nielsen//NetRatings and comScore Media Metrix, both of which are preparing to be audited.

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Your chance to improve usability standards

I have recently returned from an international standards meeting in Washington (and that is a story in itself – I nearly had to fly without my laptop and Treo – aargh!) where we were discussing the revision of the human centred design standard ISO 13407.

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Ways that highly-designed websites can still be accessible and search friendly

There continues to be a tension between web design that is “highly-designed” and web design that is accessible and search engine friendly. The former sites tend to be Flash only or rely heavily on DHTML.

So it is possible for a site to be beautiful but accessible?

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Dr Martens launches new website freedm2.com – beautiful but flawed?

Dr Martens has launched a new website at freedm2.com through Saatchi Interactive. The site aims to increase engagement with customers using a range of multimedia interactions and ‘social’ elements, such as creating and sharing videos and music.

But it is all in Flash, you can’t buy shoes, and the registration doesn’t seem to work…

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MSN exhibits great use of Ajax, good for the web

Over at Ajaxian yesterday, Michael Mahemoff gives a heads up on the latest Web 2.0 move by MSN, which sees them offer pretty much as yet unheard of Ajax driven user features for their image search. 

It’s great, but it’s also gimmicky – KISS.

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Red tape and protocol hinder web development

I have noticed a worrying shift in attitude in large companies which needs addressing.

Five or so years ago, our clients would use web analytics to continually carry out small tests on the website, measure the improvements and test again. This iterative web development process now seems to be hugely hindered by red tape and protocol.

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Web 2.0 needs to lose the social software thing, please

Following up from the d.Construct post yesterday, I wanted to talk about the apparent obsession with social software at the moment, and to ask for comments on why you think it’s so. Seriously, there are so many other things that can be done!

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