Posts in Mobile

streaming services overtake pay tv

The best digital marketing stats we’ve seen this week

Let’s journey back and look at some of the best stats we’ve seen this week.

This roundup includes news about voice tech, marketing budgets, ecommerce sales, and much more. If that’s not enough, check out the Internet Statistics Compendium too.

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How L'Occitane brought a personalised in-store experience to mobile

Among the digital products and services we use day-to-day, personalisation is increasingly becoming the norm.

From emails that address us by our first name to search engines that remember our history and preferences, to the sophisticated recommendation engines built into the likes of Amazon, Spotify and Netflix that learn and cater to our tastes, as consumers we are coming to take personalisation for granted wherever we go.

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The state of mobile voice search in 2018

The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less.

At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying for some time now. But does the evidence match up to the hype?

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A mobile Ads.txt is needed as fraudsters pounce on shortcomings

The digital ad industry has made significant strides in the past year in its fight against ad fraud.

One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.

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The best digital marketing stats we’ve seen this week

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days.

This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too.

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bulb

Energy brand Bulb is doing great things with UX (here are five examples)

Bulb is a UK energy company which aims to differentiate itself from the ‘big six’, promising customers 100% renewable energy, cheaper tariffs, and a simple on-boarding process. 

Altogether, this contributes to a rather pleasing UX - something which I have recently experienced when switching from British Gas.

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 chart

Creative and design leaders are more worried than excited about emerging tech in 2018 [stats]

Creativity is all about new ideas, thinking outside the box, making intuitive leaps and approaching problems in innovative ways.

Because of this, you might assume that the creative and design industries would be at the front of the queue to embrace emerging technology and start incorporating it into their day-to-day work.

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Travel and telco the worst performing industries for UX ahead of Google's mobile update

Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.

Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds. 

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Five brands infusing AR with experiential marketing

The aim of experiential marketing is to create fun and memorable experiences, and forge a closer bond between brands and consumers.

We’ve previously seen a plethora of brands achieve this through immersive pop-ups, live events, and marketing activations. 

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wombat

The potential of AI therapy bots in mental health care

Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.

One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.

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google

Five lingering questions about Google’s move to mobile-first indexing

Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas.

Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using that to determine rankings. This is an idea that Google first mooted in 2016 but has only recently started cautiously rolling out, with plenty of testing to make sure things run smoothly. 

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coffee app

The reasons a retailer is behind the most successful mobile payments solution

Which mobile payments app has the most users? If you guessed Apple Pay, Google Pay or Samsung Pay – hereafter referred to as the Three Pays – you guessed wrong.

Despite the efforts of three of tech's biggest names to drive adoption of their mobile payments solutions, it's a retailer that has the most widely used mobile payments solution as measured by users.

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