Among the competing channels featured in Econsultancy’s Future of Marketing survey, one stood out in terms of increasing importance – content marketing.
Driven by the combination of a tumultuous media environment, increasing customer acquisition costs and changes to the measurement landscape, content is playing an increasingly vital part in brand marketing strategy.
This example-rich 60-minute session will explore:
- How to develop an effective content marketing strategy and use content to support business objectives at every stage of the customer journey.
- How to optimise and amplify your content across owned, earned and paid channels.
- Ways of creating effective content that cuts through the noise, engages your target audience and builds relationships and trust.
- How the content landscape is evolving, from the maturation of influencer marketing and the creator economy to the impact of AI.