Email marketing should be considered in the context of other channels of communication. This chapter looks at integrations between email and some of the other touchpoints between organisations and their customers. Mobile apps Mobile apps are now a common and often critical part of the online landscape. As well as enabling push notifications and in-app […]
AI ‘copilots’ have boomed in martech and beyond over the last year, with some predicting that they are the future of software. But does everything need to have a conversational interface?
While many businesses make use of online chatbots, the experience of conversing with one can be frustrating, particularly in a customer support context. Fergal Reid, Senior Director of Machine Learning at Intercom, and Nico Beukes, Managing Director at Yext, talk about the chatbots they are testing with generative AI and how they guard against errors.
Software company Intercom has been implementing generative AI in its customer support toolset. VP Customer Support Declan Ivory speaks to Econsultancy about what the tech means for the industry, from agent support and QA, to customer-facing bots and new human roles.
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
OpenAI’s ChatGPT has gone viral, with many claiming that this sophisticated chatbot could displace Google. But how well does it really perform as a search engine?
Roberts tells us about his role at conversion marketing tech company Ve Global and discusses current challenges for ecommerce brands, including how overpromising with chatbots leads to a confusion amongst customers.
Customer service has become even more critical during the Covid-19 pandemic, as businesses strive to keep up with the increase in demand.
Digital marketing has become increasingly complex over the past few years.
Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created.
When creating a chatbot or AI assistant for your brand, how informal should you go?