Bridie Gallagher is Managing Director of Glass Digital, an SEO and digital marketing agency based in Newcastle-upon-Tyne. In this ‘day in the life’, she outlines what she loves about her job, and why she believes her company boasts the best and brightest digital marketing team in the North East. Please describe your job: What do […]
Drama at the publisher of former Gawker Media websites including Deadspin and Gizmodo is offering a glimpse into the sometimes head-scratching aspects of large digital ad buys.
This week’s stats roundup includes news on consumer loyalty, seasonal retail trends, automation, and so much more.
In a stunning development, Twitter CEO Jack Dorsey announced Tuesday that his company is banning political advertising on its platform globally.
Cameron Worth is CEO and founder of SharpEnd – The Agency of Things. The agency was named as a ‘One to Watch’ in Econsultancy’s Top 100 Digital Agencies 2019 report, sponsored by MiQ. Here’s what his day-to-day looks like, complete with dog pilates… Please describe your job: What do you do? Cameron Worth: I’m the […]
It has been more than two decades since some of the earliest web search engines were launched. Last year, the company behind the world’s biggest and most well-known search engine, Google, celebrated its 20th anniversary.
One of the most common questions that I get asked is “How can I generate better quality leads from my Google Ads Campaigns?”
Beth Woods is an email deliverability consultant for Ometria, the customer marketing platform for retailers. We caught up with Beth to find out more about what her role entails… Please describe your job: What do you do? As a Deliverability Consultant, I help retail marketers to make sure that the messages they create get delivered […]
Settle down for this week’s stats, which includes topics like customer service, ad spend, and brand engagement.
Paul Frampton is the President of the European divison of Control v Exposed, a performance marketing agency spun off from digital advertising company Goodway Group in February.
Ask an agency owner to name their biggest challenge and, chances are, business development will be up there. According to the Wow Company’s most recent Benchpress report, 44% of agencies named it their number one challenge (up from 38% in 2018).
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).