10 inspiring examples of design-led brands
Brands that employ design thinking are perhaps easier to spot than they used to be.
A day in the life of… CMO at a product information management (PIM) platform
Steve Gershik is CMO at inRiver, a product information management (PIM) solution.
Amazon brings HIPAA-compliant healthcare skills to Alexa
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
GDPR: A year on
GDPR was the pressing concern for marketers in 2018.
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The best digital marketing stats we’ve seen this week
This week’s stats roundup includes news about Instagram usage, customer loyalty, and marketing metrics.
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What does ASOS’ new returns policy mean for ecommerce? We ask the experts
Last week, Asos announced a big change to its returns policy, announcing a crackdown on so-called ‘serial returners’.
A day in the life of… Creative Director at TWELVE
Derek Bain is Creative Director at TWELVE – and he’s a fan of FIFA19, good pens and Skittles. Let’s find out more about Bain in our latest ‘Day in the Life’ interview. Remember, if you’d like to be featured, get in touch. Please describe your job: What do you do? I’m Creative Director at the […]
CLV is a key success metric for leading performance marketing agencies
What sets leading performance agencies apart from the mainstream?
Four factors fuelling the growth of fast fashion retailers
The fast fashion industry is big business – and it’s only getting bigger.
In-house marketing vs. agency: Join Econsultancy APAC’s AMA event
In March, Unilever announced that they saved more than €500 million (US$562 million) in 2018 by moving some of the brand’s marketing from agency to an in-house team.
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Shoppers leave brand websites to check Amazon: report
It’s well-established that Amazon is the first place a majority of consumers turn when they want to search for products. But what happens when brands successfully lure consumers to their websites?
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The best digital marketing stats we’ve seen this week
This week, we’ve got a stats roundup that includes news about online delivery, dating app usage, consumer mistrust, and lots more to boot.