I asked the same question of Dunkin’ Donuts last year, and frankly it was an easy one to answer.
Dunkin’ Donuts has been doing excellent work since it landed on social six years ago, with great personal interaction on Twitter, mouth-watering video content on Vine and dangerously tempting images posted on Instagram.
Delivery is a key part of the ecommerce proposition, so who is performing well in this area?
New data from StellaService investigates the performance of 10 of the biggest UK retailers across delivery and speed and ease of returns.
77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.
This stat is taken from our Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud.
The start of a new month means it’s time for our regular roundup of news stories and campaigns from the world of social media.
As always it’s necessary to add in the caveat that you won’t find any hard metrics or ROI in this post.
Google has announced that from April 21st it will be ‘expanding our use of mobile-friendliness as a ranking signal’.
Here are a handful of thoughts and recommendations on some actions you may want to take around that.
These are not designed to be comprehensive, but hopefully to cover some of the areas other blog posts may not.
Last week at a Tradedoubler event in London I presented key findings from our latest Quarterly Digital Intelligence Briefing, looking specifically at trends in the retail sector for 2015 and beyond.
Before outlining my key themes for the sector, it’s worth giving some context about the growth of the online retail.
An experiment in trying to combat my own deep-seated prejudices.
If you saw me in the street and said “hey Christopher Ratcliff, noted ecommerce and digital marketing expert, I run a successful retail website and was thinking of building a mobile app. Is this a good idea or a bad idea?” I would reply with the following…
“Well this fake moustache and cowboy hat disguise is clearly not working, but your flattery has touched me greatly and as soon as you’ve let go of my arm I shall answer your question right away.”
Forcing people to register before purchase can be a barrier to conversion, so many ecommerce sites offer a guest checkout option.
This has been the general trend from retailers, so it’s a surprise to see ASOS moving away from this.
So, is this a good idea?
Ecommerce has been making its mark the past couple of years, but is still only a fraction of the overall retail industry.
Online retailers and ecommerce professionals have been eagerly speculating that online retail will soon overtake brick and mortar stores in terms of popularity and sales.
Despite optimistic holiday numbers, research has indicated that these speculations are simply not true.
Providing a great customer experience (CX) is impossible if you’re not implementing excellent and measurable customer service across every channel on which your customers can be found.
It used to be that a consumer would only come into contact with a single customer service representative in person or on the phone. The overall CX would succeed or fail based on that single interaction, which is a lot of pressure, not just for the agent, but for the entire company.
The connection between revenue growth and innovation is a powerful one.
Marketing executives report that 30% of their revenue and 26% of their revenue growth in 2014 is attributed to innovation initiatives.
If B2B organisations are to survive in the face of industry disruption, their rate of learning, innovation, and performance improvement must match or exceed that of their competitors.
The beginning of the year is always an exciting time to pore over recent trends and to make predictions as to what the next 12 months might hold for the global digital landscape.
The latest update of our Internet Statistics Compendium strives to bring together key data from our own research, alongside a wealth of research from around the web.
It is our handy guide to help you quickly find the internet statistics you need and to help get your pitch or internal report up to scratch.