Digital skills in demand: We ask ecommerce veteran Russell Gould how to stand out in the jobs market
Which skills are most useful in a digital team, which have been commodified, and which sectors are still ripe for transformation?
Five key principles for launching a learning programme
What are the principles of launching an effective learning programme, and how can you design truly persuasive learner communication plans to get your training off to the best start possible?
Google’s U-turn on third-party cookies: What next for marketers and advertisers?
Following years of delays to its proposed deprecation timeline for third-party cookies, on Monday Google made the startling announcement that it would not be phasing out 3P cookies in Chrome after all. Does this U-turn mean that marketers should change course?
Fears about Google search quality and competition overstated, according to study
A new study carried out by SparkToro’s Rand Fishkin in association with Datos looked at search behaviour and clicks over time to see if there had been any change. It concluded that right now, Google’s position at the top is secure.
Why automotive manufacturers are struggling to crack online sales
The evidence points to offline touchpoints having a clear and valued role in the automotive customer journey, and many OEMs have struggled with a fixed-price agency model in pursuit of D2C sales.
Interest in econometrics jumps as marketers anticipate the demise of cookies
An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards econometrics at a time when marketers are anticipating signal loss from 3P cookies.
Google’s Privacy Sandbox: What are the latest concerns?
A five-week industry testing period recently concluded for Google’s Privacy Sandbox initiative, during which Google announced that it would be pushing back the deprecation of third-party cookies for a third time. What are the current concerns from industry bodies and regulators, and what does it all mean for advertisers?
Ecommerce Quarterly: Q2 2024
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes Amazon’s record-setting Q1 results, a raft of online summer sales and the latest sustainability measures coming into force.