The anatomy of a great ‘we are reopening’ email
What makes a great ‘we are reopening’ email? Here are some things to aim for, as illustrated by examples including the Natural History Museum.
What makes a great ‘we are reopening’ email? Here are some things to aim for, as illustrated by examples including the Natural History Museum.
The China Internet Report predicts China’s livestreaming market will reach 613 million users in 2020. That makes live commerce big business in China, with more than 900 live-streaming sites now allowing consumers to interact and buy from brands in real-time – a market that, according to forecasts by iiMedia, will reach RMB 916bn by the […]
GLAM (galleries, libraries, archives, and museums) is one of many sectors that has embraced digital technology during the coronavirus pandemic, using it to help satisfy our desire for real life activities.
If, like me, you’re a 20-to-30-something with too much spare time on your hands, the chances are you may have been playing a lot of Animal Crossing over the last three months.
Justine O’Neill is Director at Analytic Partners, a global analytics consultancy and technology company. We caught up with O’Neill to find out how what her average day looks like at the moment, and how her firm’s clients are coping.
The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.
What’s it like to work in outdoor advertising during lockdown in the middle of a pandemic? We asked Jean-Christophe Conti, CEO at VIOOH, about his experiences in digital out-of-home over the past few months.
Once your customer gets to the purchase stage, a good ecommerce checkout experience could make or break the sale. Here’s how to make sure yours is the former – complete with some great examples from online retailers.
Festival of Marketing 2020 is going digital, delivering a week-long global event from 5th-9th October designed to address the biggest issues facing the industry right now.
In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK. What’s behind the brand’s success and what does it mean for marketing in the industry?
Harriet Durnford-Smith is VP Marketing & Growth at Adverity, an analytics platform, which, according to its website, delivers “automated data acquisition, simple and powerful visualizations, and augmented analytics of all your data.” We caught up with Harriet to find out more about her role.
A look at the most important transformation stories arising from the retail sector at a time of reckoning, including online, multichannel, technology, delivery and new research.