Voice

The Digital Outlook: What’s hot for marketers in 2019?

Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]

Despite holiday gains, the future of voice is uncertain

Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.

Don’t be fooled, voice is still the future of commerce. Just not yet

12 months ago voice search was the future. Then it wasn’t. Then it was again. Now it appears it’s all hype. I’m struggling to keep up!

The latest “voice is over-hyped” claim came in the form of underwhelming stats about the number of commerce-related queries that are being performed on a voice-enabled device. A rather dismal 2% of people who own Amazon Alexa devices have used them to make a voice purchase, according to Amazon’s own data.

Why we need to stop repeating the “50% by 2020” voice search prediction

It’s one of the most famous predictions about voice search – “By 2020, half of all searches will be conducted via voice.” It appears on everything from presentation slides to thinkpieces: the ultimate justification for prioritising voice search; the ultimate proof that soon, we’ll be living in a much more vocal world.

The thing about statistics is that so often, as they’re cited and re-cited, their context is lost. And sometimes, that context can be very important to understanding what a statistic actually means.