Despite advances in conversational search, SEOs still don’t need a voice strategy
With the impact of GenAI, voice search is experiencing a revival of interest. But a lack of reporting hints that voice isn’t a distinct category of searches.
Digital Shift Q3 2020 Chapter 4 – Voice Interfaces
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Voice in 2020 is (still) not about search
We’ve made it to 2020, the year that many believed would be a milestone for voice search. Here’s why I think we should stop talking about it.
Baidu has exited the smart speaker “price war”. Why is it so confident the tech is commercially viable?
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
Five simple steps to unlocking effective conversational UI
Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally, says Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck. These new kinds of interfaces should be easy for humans to adopt – and because of their ease, can make digital experiences more open, inclusive and accessible than ever before. There […]
Why are there still so few voice case studies out there?
The benefits for brands of being present on voice devices are assumed to be self-evident, helping them future-proof for what we are repeatedly told is a huge, up-and-coming channel. But if this is the case, then why aren’t more brands talking about the results from their voice applications?
Alexa, are you a salesperson? How voice assistants could influence purchase decisions
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).
Quick Guide to Mobile Marketing Best Practice
A quick guide highlighting three key themes – personalising the customer experience, mapping the customer journey and planning for the age of assistance – to help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity.
Are smart speakers making audio advertising more enticing?
According to Canalys, global smart speaker usage is forecast to grow 82.4% in 2019, rising from 114 million units in 2018 to 207.9 million this year. In the UK, specifically, the number of smart speaker users is predicted to grow 31.6% to 12.6 million also in 2019.
Voice Search: Where is it going in 2019? Webinar Resources
A webinar looking at the global landscape of voice search and the technology that is driving it, as well as different scenarios for how it could evolve, and how marketers can take advantage of them.
Amazon brings HIPAA-compliant healthcare skills to Alexa
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
An off-brand voice experience is like bad stock imagery – it erodes consumer trust
Here’s a quick thought experiment.