Christian Arno is the founder and Managing Director of global translation agency and localisation specialists Lingo24. Launched in 2001, Lingo24 now has over 120 employees spanning four continents and clients in over sixty countries.
Monitoring your online reputation around the world
There’s no doubt that a company’s reputation is one of its greatest assets.
A recent survey from Weber Shandwick found that 70% of consumers wouldn’t buy a product if they didn’t like the brand.
But in today’s world, where there's nowhere-to-hide, it can be harder than ever to control what people are saying about your company.
Using mobile marketing to reach a global audience
Around 87% of the world's population now has a mobile phone, with China and India leading growth.
Mobile marketing is one of the easiest ways to tap into growing, emerging markets and reach a much larger audience.
However, global companies have been slow to catch on to this trend.
Building anchor text-rich links in foreign languages
The English language web is a crowded place, but you've a much better chance of securing a domain with your top keyword in another language; and if not, you can simply build anchor text-rich links.
The holy grail for any fledgling e-commerce business has got to be securing a domain name with a top performing relevant keyword.
For instance, if you’re looking to sell photographic equipment, how good would cameras.com be?
Choosing the right online payment system for foreign markets
The one area of international e-commerce for which there's not a great deal of free tools available is the issue of preferred online payment systems for foreign markets.
Content marketing: sometimes the obvious answer is the best
It’s an age old question for content marketers: what’s the recipe for ideal content that will be read, linked, tweeted and otherwise disseminated around the web?
We have an informal motto when it comes to online content: for something to be worth your time, it has to be either Useful or Amusing.
Why aren’t the Fast Track 100 companies exporting online?
This month, The Times released their annual International Fast Track 100 list, which calculates the fastest-growing UK companies in term of international sales over the last two years (where we were very pleased to see Lingo24 place at number 81).
But are these top exporting companies holding themselves back by not going multilingual?
Digital marketing for Spanish-speakers in the USA
Did you know that 20% of Americans speak a language other than English in the home? And of these bilingual Americans, the overwhelming majority (62%, or 34.5m, according to the 2007 census) are Spanish-speakers, representing a massive e-commerce consumer market.
Selling to the multilingual UK market
Foreign language consumer groups within domestic markets represent a massive untapped market, and one that doesn’t require e-commerce businesses to alter their shipping, payment or logistics set-up at all...
It’s well-established that if you want to sell to people overseas then you need to communicate in their language, but what about the consumer groups in majority English-speaking countries whose first language is other than English?
The foreign language internet: the 21st century gold mine?
Times are tough in the English language internet. With billions of pages of content competing for your attention, and many of them optimised for search engines, getting your web page into the broader search consciousness can be like running up the down escalator.
There is a place, though, where there’s less competition for keywords and domain names, and less content overall, and that place is the non-English or foreign language internet.
Social media spend up, but not for foreign markets
According to Econsultancy’s 2010 Social Media and Online PR report, 83% of marketers will increase social media spend next year, but only 26% will run campaigns in more than one country, why is this?
