Advertising

  • R GA London for Google: Google Outside
  • We Are Social for Evian: Live Young January
  • Yorkshire Building Society: Tour de France 2014
  • Biborg for Sony Computer Entertainment Europe: InFamous: Second Son Digital Launch Campaign

Automotive

  • Level 4.0 for Audi: Audi Personal Assistant
  • e3 for Kia Motors: Kia Reevoo
  • Storystream for Goodwood: Goodwood Festival of Speed Live
  • Bloom Worldwide for Toyota Motor Europe: Bloom & Toyota Social Busines
  • Havas Media for Kia: How Kia used tech and data innovation to supercharge their dealership and aftersales business
  • Digital Annexe for Mercedes-Benz: C-Class Saloon app

B2B

  • AnalogFolk London for AkzoNobel: Dulux Trade Paint Expert
  • SaleCycle for Smyths Toys: Animation: The Abandoned Toys
  • Centerline Digital for IBM: IBM Mainframe50 Campaign
  • E.I DuPoint India Private Limited: The Power of Shunya – Brand Program in India
  • Sky IQ for BSkyB: Insight Anytime Portal
  • ITV Studios: Digital Overhaul
  • e3 for Orange: Keeping the Orange brand consistent globally
  • VML London for PwC: The World is in Beta
  • Hays: building networks and relationships via LinkedIn

Best Launch Campaign

  • We Are Social for Adidas: Brazuca
  • AO: ao.com – Creating a superbrand
  • Sony Computer Entertainment: Playstation 4 launch
  • Nesta & the Technology Strategy Board: Longitude Prize 2014

Charities, Government & Non Profit

  • Palace for Colston Hall: Colston Hall
  • BPL for The Royal British Legion: Every Man Remembered
  • Focus for Crimestoppers: Game of Fraud
  • MediaCom for Cancer Research UK:  #nomakeupselfie
  • Macmillian Cancer Support: Team Up
  • Nesta & the Technology Strategy Board: Longitude Prize 2014
  • Iginitionone for Unicef UK: UNICEF UK Christmas Campaign
  • Salford Business school for businessculture.org: Passport to Trade 2.0 (#P2T2)

Consumer Goods

  • Holler for P&G Always: #LikeAGirl
  • Zone for Coca-Cola: Share a Coke
  • Freestak for Berghaus: #TrailTeam2014
  • MTM for HTC: The HTC One (M8) launch
  • Mischief PR for Birdseye: Picture House: The World’s First Pay-By-Picture Restaurant
  • Posterscope & Carat for Sam Dolan: Lurpak #FOODADVENTURES
  • Coty for Marc Jacobs Fragrance: Daisy Marc Jacobs Tweet Shop
  • Havas Media for Pernod Ricard: Malibu: Malibu Best Summer Ever
  • Birds Eye Limited: Birds Eye PictureHouse

Content Marketing

  • Red Letter Days: Integrated content marketing for natural search visibility
  • Holler / Leo Burnett Toronto, Chicago, London for P&G Always: #LikeAGirl
  • Epiphany for Amplifon: Sounds of Street View
  • Guardian News & Media: Where on earth have you been? Travel Interactive
  • MediaBlaze Group for Merrell: Global Content Strategy – The Pack
  • OneVoiceConnect for Philips: Responsive Newsroom
  • Builtvisible: Messages in the Deep
  • Search Laboratory for The Priory Group: Boosting Brand Awareness Through Content Marketing

Customer & User Experience

  • Lowe Profero for Primark: PRIMANIA
  • Collective for Penguin Random House: My Independent Bookshop: Changing the way we discover books
  • We Are Experience for TfL: Transporting London
  • AnalogFolk London for AkzoNobel: Dulux Trade Paint Expert
  • e3 for The Royal Navy: Reinvigorating the Royal Navy online
  • Asda: Asda App – Recipes Integration
  • LV: Delivering a responsive end-to-end sales experience
  • RS Components: Driving conversion in a dynamic and collaborative way

Data & Digital

  • IBM Interactive Experience for The All England Lawn Tennis Club (AELTC), Wimbledon: The Championships, Wimbledon 2014
  • Red Orbit for Big Bang: Big Bang – From first click to the last conversion
  • Rakuten Attribution for House of Fraser: House of Fraser Poised to Grow Affitliate Market
  • StarCom Media Vest Group for Europcar:  Achieving ROI Equilibrium
  • Essence for The Financial Times: FT On The Pulse Campaign
  • Indica for Shop Direct: IP Retargeting
  • MEC for Lloyds Banking Group (LBG): Ignoring the Click
  • Lowe Profero: Attribution modelling for Western Union Digital (WU.com)
  • RedEye for Warner Leisure Hotels: Innovative Data Insights

Email

  • Indicia for Shop Direct: IP Retargeting
  • MBNA: Email Triggers
  • RAPP for Barclays: Personalised Lending Video
  • Premier Farnell: Pricing Email Campaign
  • TripAdvisor: Local Leaderboards
  • Bronto Software for Farmison & Co: Farmison & Co email marketing campaign
  • Vizeum UK for Pernod Ricard: Making the ‘Malibutique’ even bigger
  • Marketing Source for Santander UK: Onboarding
  • Oracle Marketing Cloud for B&Q: B&Q & Oracle Marketing Cloud kinetic email

Financial services

  • HSBC: HOME – HSBC Online Mortgage Experience
  • Aldermore Bank: Aldermore Ratings & Reviews
  • RAPP for Barclays: Personalised Lending video
  • Aardman Animations for RBS Natwest: Pigby’s Fair
  • Performics UK for Royal Bank of Scotland: RBS Mortgages Made Easy – The London Borough Comparison Tool
  • Zenith Optimedia for Aviva: The Aviva Life Direct Protection Campaign
  • MBNA: Digital Communications Hub

Gaming & Gambling

  • M2M for Paddy Power: Right Behind Gay Footballers
  • Essence for Google: Google QuizUp Campaign
  • Paperseven for Channel 4: Made In Chelsea The Game
  • Essence for Google: Google Chrome Experiment
  • Cake for Xbox: Xbox:The One

Innovative New Technology

  • RAPP for Mothercare: Becoming the world’s most caring retailer
  • BrainLabs for Which? Magazine: Close Variant Matching Blocker
  • BrainLabs for Alpharooms: Using Real Time Bidding For Paid Search – The First Time Ever
  • Summit: Forecaster – Predicting and profiting from the future
  • House of Fraser: Beacon Enabled Mannequins
  • Cancer Research UK: Play to cure: Genes in Space
  • Bae Systems Applied Intelligence for Transport for London: New Website for TfL
  • 15Gifts for Virgin Media: Virgin Media’s Intelligent Decision Engine

Mobile

  • Arena for Domino’s Pizza: Getting our Mobile X Factor
  • Live Nation UK: Wireless Festival 2014 App
  • Maverick Rckt for Channel 4: My MindChecker
  • RS Components: Mobile Site Relaunch
  • 1000heads for Benefit Cosmetics UK: PORE O’Clock
  • telestra: Telstra Treats
  • twentysix for Design Museum: The Design Museum Collection for iPhone
  • Essence for Google: Google QuizUp Campaign
  • TUI Travel PLC: TUI Digital Holiday Assistant Platform

Multichannel Marketing

  • Brass ALT for Lucozade Sport: Lucozade Sport – Conditions Zone
  • Thomas Cook Media Partnership for Brand USA: United Stories of America
  • MBNA: Summer Travel Services
  • iCrossing for Visit Wales: Milestone moments for Visit Wales
  • Four Colman Getty for Harper Collins: The Bloxham Hotel
  • Zenith for Aviva: The Aviva Life Direct Protection Campaign
  • Media Bounty for Luxardo: Luxardo Cocktails 2014

Performance Marketing

  • Infectious Media for Waitrose: Redefining the impact of display
  • Arena for Legal & General: Smashing the Share of Voice, Share of Market model
  • Affiliate Window: MyAW: Making Affiliate Marketing Easier
  • Summit for Argos: Predicting and Profiting from the future
  • Lowe Profero for Western Union: WU.com- Real Time Global Acquisition
  • Optus Star Com: Facebook Outcome Measure Study
  • DigitasLBi for Etihad Airways: Global growth
  • Criteo for House of Fraser:  Performance Display campaign
  • Essence for The Financial Times: FT On The Pulse Campaign

Retail

  • Seven Seconds for Waitrose Cellar: Waitrose Cellar Launch
  • RAPP for Mothercare: Becoming the world’s most caring retailer
  • Arena for Domino’s Pizza: Getting our Mobile X Factor
  • 7thingsmedia for French Commection: Never Miss A Trick
  • Match Media for IKEA: IKEA – A Data Matching Love Story
  • Ampersand for Harvey Nichols: Harvey Nichols with Ampersand
  • Greenlight for Dixons Carphone: Placing Currys firmly in the picture for Cameras
  • Red Orbit for Big Bang: Big Bang – From first click to the last conversion
  • Summit for Argos: Predicting and Profiting from the future
  • Havas Media International for NET-A-PORTER: NET-A-PORTER LIVE

Search Marketing

  • NetBooster UK for Argos: The Coevolution of Natural Search
  • BrainLabs for Alpharooms: Using Real Time Bidding For Paid Search – The First Time Ever.
  • GreenLight for Dixons Carphone: Placing Currys firmly in the picture for Cameras
  • Performics UK for Aviva: Radically Reducing Risk
  • Periscopix for Oasis: In Search of a German Oasis
  • Periscopix for Toys R Us: The Four Million Pound Toy Story
  • Mediacom for Foxtel: Count down ads delivers success in SEM for Foxtel
  • StarCom Mediavest Group for Europcar: Driven to Succeed
  • Propellernet for Waitrose: Outperforming market growth with the right ingredients for transformative SEO

Senior Digital Leader

  • Ryan Davies, Mothercare
  • Blake Cahill, Philips
  • Jon Davie, Zone
  • Stuart Adamson, Thomas Cook
  • Eric Eichmann, Criteo
  • Casper Schlickum, Xaxis
  • Gurman Hundal, Media iQ Digital
  • Paul Frampton, Havas Media
  • Tina Judic, Found

Social

  • M2M for Paddy Power: Right Behind Gay Footballers
  • 1000Heads for Benefit Cosmetics UK: PORE O’clock
  • Holler Leo Burnett for P&G Always: #LikeAGirl
  • Holler for Whyte & Mackay: Jura: Lost Island
  • Society for Coles Supermarkets: Coles Facebook Partnership
  • Lithium for Virgin Media: Virgin Media Community
  • Holler for Red Bull: Cliff Diving
  • Box TV: Harnessing the Active Audience
  • Realise for BBC Worldwide: Doctor Who Starring You
  • Impero for Lindt & Sprüngli UK: The Lindt EXCELLENCE Chocolate Tasting Club
  • Shackleton PR for Direct Blinds: Making a name for Direct Blinds

TMT (Technology, Media and Telecoms)

  • R GA London for Google: Google Outside
  • 15Gifts for Virgin Media: Virgin Media’s Intelligent Decision Engine
  • Clinic for Exterion Media: The Beautiful 92
  • FusePump for Microsoft Mobile Devices: Taking Trackable Offers to Wherever Consumers Are Browsing
  • MEC Global for EE: 4GEE Testmodo Challenge
  • 1000heads for Adobe Creative Cloud: Charlie and the 3D Egg
  • DigitasLBi for Sony Mobile: Best of You
  • Johnson Press PLC: Jobstoday Virtual Careers Fairs

Travel and Leisure

  • Havas Media Middle East for Emirates: #AllTimeGreats: Pele and Ronaldo
  • Code ComputerLove for Chester Zoo: Mobile proves a roaring success for zoo
  • Arena for Eurostar: #wheninparis Stories Are Waiting
  • We Are Social for Adidas: #allin or nothing
  • Brave Spark for Cosmos Holidays: Selfie Stories
  • icrossing for Visit Wales: Milestone moments for Visit Wales
  • Criteo for Travel Republic: Performance Display campaign
  • Propellernet for Forest Holidays: Putting Forest Holidays on the UK holidays map
  • Netbooster UK for Mercure: Turn Up the Volume

Video

  • Holler Leo Burnett Toronto for P&G Always: #LikeAGirl
  • RAPP for Barclays: Personalised Lending Video
  • Havas EHS for Unilever Simple: Simple® #SkinSocial
  • SapientNitro Campfire for Infiniti: Deja View
  • Digitas LBi for Reckitt Benckiser: #DoTheRex
  • MediaCom for Volkswagen: YouTube Sequential Video Remarketing – Volkswagen Polo Campaign
  • We Are Social for F&F: #SummerSOS
  • TMW for Durex, Reckitt Benckiser: Durex Earth Hour: #TurnOffToTurnOn
  • AnalogFolk for Malibu: Best Summer Ever Project

Web Optimisation

  • DigitasLBi for Virgin Atlantic Airways: Web Futures
  • Cancer Research UK: Digital Transformation Project
  • DigitasLBi for Cunard: Cunard web optimisation
  • GreenLight for L&G Investments: Effecting a cost-saving of £1m through customer analysis

The winners will be announced at our Awards night on November 12.