So, after reading through more than 700 entries, we have decided upon a shortlist of 189 for our Digitals Awards

All entries were judged during the first phase by Econsultancy’s internal staff then sent to our external judges, comprised of some of the finest minds in digital marketing and ecommerce. 

The judges work at firms such as John Lewis, Sky, Selfridges, BBC, Oxfam and more (You can see the full list here). 

There have been some really fantastic things going on in digital in the past year or so, and the shortlist represents real innovation and best practice in our industry.

Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by very narrow margins).

In no particular order, here are the shortlisted entries…

Advertising

  • R GA London for Google: Google Outside
  • We Are Social for Evian: Live Young January
  • Yorkshire Building Society: Tour de France 2014
  • Biborg for Sony Computer Entertainment Europe: InFamous: Second Son Digital Launch Campaign

Automotive

  • Level 4.0 for Audi: Audi Personal Assistant
  • e3 for Kia Motors: Kia Reevoo
  • Storystream for Goodwood: Goodwood Festival of Speed Live
  • Bloom Worldwide for Toyota Motor Europe: Bloom & Toyota Social Busines
  • Havas Media for Kia: How Kia used tech and data innovation to supercharge their dealership and aftersales business
  • Digital Annexe for Mercedes-Benz: C-Class Saloon app

B2B

  • AnalogFolk London for AkzoNobel: Dulux Trade Paint Expert
  • SaleCycle for Smyths Toys: Animation: The Abandoned Toys
  • Centerline Digital for IBM: IBM Mainframe50 Campaign
  • E.I DuPoint India Private Limited: The Power of Shunya – Brand Program in India
  • Sky IQ for BSkyB: Insight Anytime Portal
  • ITV Studios: Digital Overhaul
  • e3 for Orange: Keeping the Orange brand consistent globally
  • VML London for PwC: The World is in Beta
  • Hays: building networks and relationships via LinkedIn

Best Launch Campaign

  • We Are Social for Adidas: Brazuca
  • AO: ao.com – Creating a superbrand
  • Sony Computer Entertainment: Playstation 4 launch
  • Nesta & the Technology Strategy Board: Longitude Prize 2014

Charities, Government & Non Profit

  • Palace for Colston Hall: Colston Hall
  • BPL for The Royal British Legion: Every Man Remembered
  • Focus for Crimestoppers: Game of Fraud
  • MediaCom for Cancer Research UK:  #nomakeupselfie
  • Macmillian Cancer Support: Team Up
  • Nesta & the Technology Strategy Board: Longitude Prize 2014
  • Iginitionone for Unicef UK: UNICEF UK Christmas Campaign
  • Salford Business school for businessculture.org: Passport to Trade 2.0 (#P2T2)

Consumer Goods

  • Holler for P&G Always: #LikeAGirl
  • Zone for Coca-Cola: Share a Coke
  • Freestak for Berghaus: #TrailTeam2014
  • MTM for HTC: The HTC One (M8) launch
  • Mischief PR for Birdseye: Picture House: The World’s First Pay-By-Picture Restaurant
  • Posterscope & Carat for Sam Dolan: Lurpak #FOODADVENTURES
  • Coty for Marc Jacobs Fragrance: Daisy Marc Jacobs Tweet Shop
  • Havas Media for Pernod Ricard: Malibu: Malibu Best Summer Ever
  • Birds Eye Limited: Birds Eye PictureHouse

Content Marketing

  • Red Letter Days: Integrated content marketing for natural search visibility
  • Holler / Leo Burnett Toronto, Chicago, London for P&G Always: #LikeAGirl
  • Epiphany for Amplifon: Sounds of Street View
  • Guardian News & Media: Where on earth have you been? Travel Interactive
  • MediaBlaze Group for Merrell: Global Content Strategy – The Pack
  • OneVoiceConnect for Philips: Responsive Newsroom
  • Builtvisible: Messages in the Deep
  • Search Laboratory for The Priory Group: Boosting Brand Awareness Through Content Marketing

Customer & User Experience

  • Lowe Profero for Primark: PRIMANIA
  • Collective for Penguin Random House: My Independent Bookshop: Changing the way we discover books
  • We Are Experience for TfL: Transporting London
  • AnalogFolk London for AkzoNobel: Dulux Trade Paint Expert
  • e3 for The Royal Navy: Reinvigorating the Royal Navy online
  • Asda: Asda App – Recipes Integration
  • LV: Delivering a responsive end-to-end sales experience
  • RS Components: Driving conversion in a dynamic and collaborative way

Data & Digital

  • IBM Interactive Experience for The All England Lawn Tennis Club (AELTC), Wimbledon: The Championships, Wimbledon 2014
  • Red Orbit for Big Bang: Big Bang – From first click to the last conversion
  • Rakuten Attribution for House of Fraser: House of Fraser Poised to Grow Affitliate Market
  • StarCom Media Vest Group for Europcar:  Achieving ROI Equilibrium
  • Essence for The Financial Times: FT On The Pulse Campaign
  • Indica for Shop Direct: IP Retargeting
  • MEC for Lloyds Banking Group (LBG): Ignoring the Click
  • Lowe Profero: Attribution modelling for Western Union Digital (WU.com)
  • RedEye for Warner Leisure Hotels: Innovative Data Insights

Email

  • Indicia for Shop Direct: IP Retargeting
  • MBNA: Email Triggers
  • RAPP for Barclays: Personalised Lending Video
  • Premier Farnell: Pricing Email Campaign
  • TripAdvisor: Local Leaderboards
  • Bronto Software for Farmison & Co: Farmison & Co email marketing campaign
  • Vizeum UK for Pernod Ricard: Making the ‘Malibutique’ even bigger
  • Marketing Source for Santander UK: Onboarding
  • Oracle Marketing Cloud for B&Q: B&Q & Oracle Marketing Cloud kinetic email

Financial services

  • HSBC: HOME – HSBC Online Mortgage Experience
  • Aldermore Bank: Aldermore Ratings & Reviews
  • RAPP for Barclays: Personalised Lending video
  • Aardman Animations for RBS Natwest: Pigby’s Fair
  • Performics UK for Royal Bank of Scotland: RBS Mortgages Made Easy – The London Borough Comparison Tool
  • Zenith Optimedia for Aviva: The Aviva Life Direct Protection Campaign
  • MBNA: Digital Communications Hub

Gaming & Gambling

  • M2M for Paddy Power: Right Behind Gay Footballers
  • Essence for Google: Google QuizUp Campaign
  • Paperseven for Channel 4: Made In Chelsea The Game
  • Essence for Google: Google Chrome Experiment
  • Cake for Xbox: Xbox:The One

Innovative New Technology

  • RAPP for Mothercare: Becoming the world’s most caring retailer
  • BrainLabs for Which? Magazine: Close Variant Matching Blocker
  • BrainLabs for Alpharooms: Using Real Time Bidding For Paid Search – The First Time Ever
  • Summit: Forecaster – Predicting and profiting from the future
  • House of Fraser: Beacon Enabled Mannequins
  • Cancer Research UK: Play to cure: Genes in Space
  • Bae Systems Applied Intelligence for Transport for London: New Website for TfL
  • 15Gifts for Virgin Media: Virgin Media’s Intelligent Decision Engine

Mobile

  • Arena for Domino’s Pizza: Getting our Mobile X Factor
  • Live Nation UK: Wireless Festival 2014 App
  • Maverick Rckt for Channel 4: My MindChecker
  • RS Components: Mobile Site Relaunch
  • 1000heads for Benefit Cosmetics UK: PORE O’Clock
  • telestra: Telstra Treats
  • twentysix for Design Museum: The Design Museum Collection for iPhone
  • Essence for Google: Google QuizUp Campaign
  • TUI Travel PLC: TUI Digital Holiday Assistant Platform

Multichannel Marketing

  • Brass ALT for Lucozade Sport: Lucozade Sport – Conditions Zone
  • Thomas Cook Media Partnership for Brand USA: United Stories of America
  • MBNA: Summer Travel Services
  • iCrossing for Visit Wales: Milestone moments for Visit Wales
  • Four Colman Getty for Harper Collins: The Bloxham Hotel
  • Zenith for Aviva: The Aviva Life Direct Protection Campaign
  • Media Bounty for Luxardo: Luxardo Cocktails 2014

Performance Marketing

  • Infectious Media for Waitrose: Redefining the impact of display
  • Arena for Legal & General: Smashing the Share of Voice, Share of Market model
  • Affiliate Window: MyAW: Making Affiliate Marketing Easier
  • Summit for Argos: Predicting and Profiting from the future
  • Lowe Profero for Western Union: WU.com- Real Time Global Acquisition
  • Optus Star Com: Facebook Outcome Measure Study
  • DigitasLBi for Etihad Airways: Global growth
  • Criteo for House of Fraser:  Performance Display campaign
  • Essence for The Financial Times: FT On The Pulse Campaign

Retail

  • Seven Seconds for Waitrose Cellar: Waitrose Cellar Launch
  • RAPP for Mothercare: Becoming the world’s most caring retailer
  • Arena for Domino’s Pizza: Getting our Mobile X Factor
  • 7thingsmedia for French Commection: Never Miss A Trick
  • Match Media for IKEA: IKEA – A Data Matching Love Story
  • Ampersand for Harvey Nichols: Harvey Nichols with Ampersand
  • Greenlight for Dixons Carphone: Placing Currys firmly in the picture for Cameras
  • Red Orbit for Big Bang: Big Bang – From first click to the last conversion
  • Summit for Argos: Predicting and Profiting from the future
  • Havas Media International for NET-A-PORTER: NET-A-PORTER LIVE

Search Marketing

  • NetBooster UK for Argos: The Coevolution of Natural Search
  • BrainLabs for Alpharooms: Using Real Time Bidding For Paid Search – The First Time Ever.
  • GreenLight for Dixons Carphone: Placing Currys firmly in the picture for Cameras
  • Performics UK for Aviva: Radically Reducing Risk
  • Periscopix for Oasis: In Search of a German Oasis
  • Periscopix for Toys R Us: The Four Million Pound Toy Story
  • Mediacom for Foxtel: Count down ads delivers success in SEM for Foxtel
  • StarCom Mediavest Group for Europcar: Driven to Succeed
  • Propellernet for Waitrose: Outperforming market growth with the right ingredients for transformative SEO

Senior Digital Leader

  • Ryan Davies, Mothercare
  • Blake Cahill, Philips
  • Jon Davie, Zone
  • Stuart Adamson, Thomas Cook
  • Eric Eichmann, Criteo
  • Casper Schlickum, Xaxis
  • Gurman Hundal, Media iQ Digital
  • Paul Frampton, Havas Media
  • Tina Judic, Found

Social

  • M2M for Paddy Power: Right Behind Gay Footballers
  • 1000Heads for Benefit Cosmetics UK: PORE O’clock
  • Holler Leo Burnett for P&G Always: #LikeAGirl
  • Holler for Whyte & Mackay: Jura: Lost Island
  • Society for Coles Supermarkets: Coles Facebook Partnership
  • Lithium for Virgin Media: Virgin Media Community
  • Holler for Red Bull: Cliff Diving
  • Box TV: Harnessing the Active Audience
  • Realise for BBC Worldwide: Doctor Who Starring You
  • Impero for Lindt & Sprüngli UK: The Lindt EXCELLENCE Chocolate Tasting Club
  • Shackleton PR for Direct Blinds: Making a name for Direct Blinds

TMT (Technology, Media and Telecoms)

  • R GA London for Google: Google Outside
  • 15Gifts for Virgin Media: Virgin Media’s Intelligent Decision Engine
  • Clinic for Exterion Media: The Beautiful 92
  • FusePump for Microsoft Mobile Devices: Taking Trackable Offers to Wherever Consumers Are Browsing
  • MEC Global for EE: 4GEE Testmodo Challenge
  • 1000heads for Adobe Creative Cloud: Charlie and the 3D Egg
  • DigitasLBi for Sony Mobile: Best of You
  • Johnson Press PLC: Jobstoday Virtual Careers Fairs

Travel and Leisure

  • Havas Media Middle East for Emirates: #AllTimeGreats: Pele and Ronaldo
  • Code ComputerLove for Chester Zoo: Mobile proves a roaring success for zoo
  • Arena for Eurostar: #wheninparis Stories Are Waiting
  • We Are Social for Adidas: #allin or nothing
  • Brave Spark for Cosmos Holidays: Selfie Stories
  • icrossing for Visit Wales: Milestone moments for Visit Wales
  • Criteo for Travel Republic: Performance Display campaign
  • Propellernet for Forest Holidays: Putting Forest Holidays on the UK holidays map
  • Netbooster UK for Mercure: Turn Up the Volume

Video

  • Holler Leo Burnett Toronto for P&G Always: #LikeAGirl
  • RAPP for Barclays: Personalised Lending Video
  • Havas EHS for Unilever Simple: Simple® #SkinSocial
  • SapientNitro Campfire for Infiniti: Deja View
  • Digitas LBi for Reckitt Benckiser: #DoTheRex
  • MediaCom for Volkswagen: YouTube Sequential Video Remarketing – Volkswagen Polo Campaign
  • We Are Social for F&F: #SummerSOS
  • TMW for Durex, Reckitt Benckiser: Durex Earth Hour: #TurnOffToTurnOn
  • AnalogFolk for Malibu: Best Summer Ever Project

Web Optimisation

  • DigitasLBi for Virgin Atlantic Airways: Web Futures
  • Cancer Research UK: Digital Transformation Project
  • DigitasLBi for Cunard: Cunard web optimisation
  • GreenLight for L&G Investments: Effecting a cost-saving of £1m through customer analysis

The winners will be announced at our Awards night on November 12.