Econsultancy and Latitude have launched the 2014 UK Search Engine Marketing Benchmark survey, which aims to benchmark trends, spending and return on investment.

This year is the eighth consecutive year in which the survey is being run. The 2013 report was based on the responses of over 750 companies and agencies, making it the most authoritative report on the UK SEM marketplace.

Respondents taking part in the survey will receive a free, advance copy of the final research report in May, normally worth £450 ($695).

With content marketing becoming increasingly important to digital marketing strategy and Google’s implementation of the Hummingbird algorithm, it has been a busy year in the world of search.

That being said, the changing nature of search engine marketing is reflected in the survey, as Latitude Managing Director Richard Gregory points out:

The incredible thing about this report is not only how it captures the changing role of Search Engine Marketing within the wider marketing context, but also how it encapsulates the changes in the digital industry as a whole.

The digital industry landscape is continuously evolving and the line of questioning in the survey will reflect the shifts in the mindsets and approaches of marketing professionals since the report began in 2007.

The topics covered in the survey include spending, technology used for SEM, integration, trends and ROI and specific questions on the impact of Google on SEM via Google+ and Enhanced Campaigns. 

The survey also contains questions about closely related channels such as display advertising and social media marketing, reflecting the increased importance of integrated digital marketing activities. 

Last year’s results revealed there was a divided view among marketers on the impact of Enhanced Campaign. With marketers still adjusting to the relatively new changes, 56% of companies were unsure whether Enhanced Campaigns would have a positive or negative impact.

With a year’s worth of experience dealing with Enhanced Campaigns, it will be interesting to see whether sentiment has changed.

Do you think ‘Enhanced Campaigns’ will have a positive impact on your/your clients’ paid search marketing?

Do Enhanced Campaigns have a positive or negative impact on paid search marketing?

The research also showed more companies were integrating their search engine marketing with their display advertising.

Nearly three in five (58%) of companies said they had at least some integration between the two disciplines, while the proportion of companies not integrating these activities dropped 11 percentage points from 2012. 

Please take the survey and help spread the word. The deadline for taking part is Friday 4 April 2014.

Bola Awoniyi

Published 24 March, 2014 by Bola Awoniyi @ Econsultancy

Bola Awoniyi is a Digital Consultant at Econsultancy. You can follow him on Twitter or connect via LinkedIn

31 more posts from this author

You might be interested in

Comments (3)


Sofia Rhodes

This is really a nice survey to get the complete view of UK Search Engine Marketing.And it's awesome that they are giving final research report for free to all the respondents.

over 4 years ago


Komal Sharma, Manager at Komal

Call me on +91 9742168010, I am High Profile Model an Independent Escort in Bangalore, Escorts Bangalore, Escort Service in Bangalore.

about 1 year ago


Roshani Patel, Model at Roshani

Call Now 9742659185 Roshani Patel the independent escort service in Bangalore which offer best Bangalore escort services to VIP customers

about 1 year ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.