Last night we announced the winners of The Digitals awards, which celebrated the best of digital marketing and ecommerce. 

At an awards ceremony at Tobacco Dock, compere Michael Underwood announced the winning entries. 

Here's the full list...


Winner: Brass & Tall for Yorkshire Building Society, Tour de France 2014


Winner: e3 for Kia Motors: Reevoo multichannel review project. 

Highly commended: Audi AG/ Level 4.0, Audi Personal Online Assistant


Winner: ITV Studios, Digital Overhaul Project. 

Best Launch Campaign 

Winner: Sony, Playstation 4 launch

Charities, Government & Non Profit 

Winner: BPL for The Royal British Legion, Every Man Remembered. 

Highly commended: Cancer Research UK & MediaCom: #nomakeupselfie

Consumer Goods

Winner: Holler for P&G Always, #LikeAGirl

Content Marketing

Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl

Highly commended: Guardian News & Media, Where on Earth have you been?

Customer & User Experience 

Winner: RS Components: Driving conversion in a dynamic and collaborative way 

Data & Digital  

Winner: IBM Interactive Experience for The All England Lawn Tennis Club (AELTC), Wimbledon: The Championships, Wimbledon 2014


Winner: TripAdvisor: Motivating Our Community: Reviewer Leaderboards. 

Financial services

Winner: MBNA: Digital Communications Hub

Gaming & Gambling

Winner: M2M for Paddy Power: Right Behind Gay Footballers

Innovative New Technology 

Winner: Cancer Research UK: Play to cure: Genes in Space


Winner: Arena for Domino's Pizza: Getting our Mobile X Factor

Multichannel Marketing 

Winner: iCrossing for Visit Wales: Milestone moments for Visit Wales

Highly commended: Lucozade Sport: Conditions Zone

Performance Marketing

Winner: Summit for Argos: Predicting and Profiting from the future


Winner: RAPP for Mothercare: Becoming the world’s most caring retailer

Search Marketing

Winner: BrainLabs for Alpharooms: Using Real Time Bidding For Paid Search, The First Time Ever.


Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl

TMT (Technology, Media and Telecoms)

Winner: FusePump for Microsoft Mobile Devices: Taking Trackable Offers to Wherever Consumers Are Browsing

Travel and Leisure

Winner: Code ComputerLove for Chester Zoo: Mobile proves a roaring success for zoo

Highly commended: Cosmos Holidays and Brave Spark: Selfie Stories 


Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl

Web Optimisation

Winner: DigitasLBi for Cunard: Cunard web optimisation

Senior Digital Leader

Winner: Jon Davie, Zone

Grand Prix

Winner: M2M for Paddy Power: Right Behind Gay Footballers

Graham Charlton

Published 13 November, 2014 by Graham Charlton

Graham Charlton is editor in chief at SaleCycle, and former editor at Econsultancy. Follow him on Twitter or connect via Linkedin.

2566 more posts from this author

You might be interested in

Comments (2)


Anna Mawhinney

Trall? Surely it's Brass and Tall.

almost 4 years ago


Rufus Bazley, Marketing Director at Dynamis Ltd

Is it possible to get some links to campaigns of the winners? would be great to be able to have a look at what there doing in more detail.

almost 4 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.