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At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce.
I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches.
Do click through to the searches and see what else you can dig up.
Think of a pair of axes, one showing relevance and the other transparency.
Where would various publishers’ content be plotted on this chart?
Part of the fascination with native advertising comes from the interplay of these two factors.
A cracking week this week, with a smorgasbord of statistics, from Android fragmentation to tablet games and eBay sales in the wake of Hollywood blockbusters.
Get stuck in, but don't forget to check out the Internet Statistics Compendium for more online marketing figures and charts.
Since Yahoo bought Tumblr in 2013 there's been an amount of controversy, or at least change.
Declining web traffic (perhaps explained by increased app usage), advertising, the advent or popularisation of other social networks and websites (Snapchat, BuzzFeed etc.).
Despite all this, I still find Tumblr to be a really interesting platform for its simplicity of design. Brand and publisher websites often follow in the footsteps of social network design, think Pinterest as well as Tumblr.
Aside from design, the idea of earned content, blogs on separate domains, microsites, all these things have allowed brands to subtly develop or experiment with a friendlier perhaps even quirky tone. To that end, I've rounded up some inspiring Tumblrs that I feel can inform brands of various tactics for success on social media.
See what you think.
Sage has been quietly improving its content and SEO for a while now and its website gives a good indication of how the industry of accounting software has changed online.
Here's a roundup of what Sage's website does right when it comes to content. If you're a B2B company, it's all the inspiration you need to get on your own content marketing trip.
The days are long gone when companies can shy away from educating the market. It's all about search, transparency and added value.
The Festival of Marketing (London's answer to Cannes Lions) will be upon us in November.
I've been rounding up some content to whet your appetite, including this collection of content and strategy slideshows relating to some of our speakers.
Check out the Festival website for more information, including a full lineup of speakers.
Carla Eid is head of Microsoft Mobile's Connects programme, its community of customers and advocates.
I asked her a few questions about what working with that community entails. How does the brand get involved and what benefits does it see across content production but also, of course, in sales.
Take a look and, in the community spirit, feel free to leave comments or further questions.
A real mix for you this week, from chocolate bathtubs to push notifications.
Which brands are making gains on social? Just how much reach do organic posts gain anyway? What will the size the wearables market be?
All that and more in this week's online marketing stats roundup. Read on!
Why not download our compendium of online marketing stats for more on the market?
Ugg is launching a multimedia campaign, promoting its footwear as part of an idealised lifestyle.
Check out the video embedded below to get an idea of the brand position (the ad feels like a sort of gooey Guinness advert crossed with a Lands End catalogue).
With this new campaign afoot (no pun intended), I thought I’d take a look around the brand’s web presence and see how it stacks up.
The conclusion is that there's a lot to improve upon in Ugg's digital strategy. Part of maintaining a premium lifestyle brand is doing digital well. Having said that, no doubt the new campaign, with its well produced videos, will revitalise the brand if given enough media exposure.
For more on content in ecommerce, attend our Festival of Marketing, November 12-13th in London.
Before you disregard this post as a promo for the Festival of Marketing, be aware I've included handy links to brilliant brand blog posts within.
From Airbnb to BSkyb, Barclays to B&Q, Paddy Power to the NHS, check out the wealth of speakers at this year's Festival.
Econsultancy’s Measurement and Analytics Report 2014 (in partnership with Lynchpin analytics consultancy) looks at trends in the industry, from skills and investment to technology and challenges.
I've picked up the report to take a look at how resourcing is changing in the world of data analysis. How many staff are companies employing to analyse data? What emphasis is there on new tech as opposed to people and process?
Enough with the rhetorical questions, let's take a look.
Monsoon has launched Swoon, a shoppable monthly magazine for tablets (but also working well on desktop). It's full of products and rich content and was built by Rockabox Studios on the Ceros design platform.
With the prices of Monsoon apparel comparable with Cos – middle to upper high street pricing - and the more artisan pieces pricier still, at more than £300, this feels like a good move.
The image of Monsoon has perhaps slipped in recent years and lost some of its chic or urbanity. I can see this campaign of shoppable magazines as a step towards bringing this firmly back to the brand, which needs to highlight the quality of its clothing, including its hand-embellished pieces.
The launch of a shoppable magazine is in line with many other brands seeking to bring more editorial and clustering to their offerings. Net-A-Porter has launched a mag, M&S has mixed up its website with plenty of content and trailblazers ASOS and TopShop have been doing this for a while.
Let’s take a more detailed look at Swoon.