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Remember all those 'data is the new oil' articles?
Well, to continue the tawdry analogy, is that oil burning with a clean flame?
Are companies using data to improve services for customers, or is it merely about advertising to them? And how will data brokerage and sharing need to change in the coming years?
We've been looking at some analysis of search performance in the lead up to Black Friday.
Electrical retailer Currys has had its strategy licked for some time, whereas Amazon has the odd improvement it could make to its usually omnipresent site.
Both sites show a consistent (and year-round) landing page is important for brands capitalising on annual events.
Last week two Twitter accounts, Deadspin and SBNationGif, were taken down after the NFL reported them for sharing its footage.
The footage was, of course, in the form of Vine video, that most popular format for 'real-time' sports clips.
With many sports fans now accustomed to searching Twitter for 'Vine Rooney goal' or similar (insert joke here, UK soccer fans), these DMCA takedown notices are a big deal.
In June 2015 the ONS reported that average store prices in the UK fell by almost 3% YoY.
This was the 12th successive month of deflation in the retail sector.
Alongside deflation, quarterly measures of retail activity have been growing for four years.
Changing company culture is difficult to do by definition.
Steve Denning, author of several leadership and management books, describes organisation culture as 'an interlocking set of goals, roles, processes, values, communications practices, attitudes and assumptions.
The elements fit together as a mutually reinforcing system and combine to prevent any attempt to change it.'
But company cultural can change, right? This assumption is an integral part of many digital transformation programmes.
The bare numbers show how far Facebook has come and the size of the opportunity that still remains.
There are approximately 1.9bn smartphone users globally and 1.31bn of them are monthly active users of Facebook (June 30th, 2015).
Facebook Lite was launched this year so users with poor or unstable connections can use a simplified version of the platform.
Here are 17 questions every copywriter should ask themselves when writing a product description.
I've included a few examples to illustrate my points.
In just a few weeks, the UK's Government Digital Service (GDS) has lost its head, its deputy, its strategy man, its chief designer, its head of user research and its delivery and performance chief.
There seems to be a mix of messages coming out of Whitehall - some talk about the plan always being to devolve the central GDS team into newly-prepared departments (a question of tackling transformation at the correct scale) and others seem to suggest a November spending review is curtailing a GDS that is losing an argument with some of its vocal critics.
I don't know anything about the machinations of governments but in a broader context it's pertinent to remind ourselves that momentum doesn't always gather behind transformation projects.
Publishers and social networks have an increasingly symbiotic relationship.
Publishers seek larger audiences and social networks seek the most engaging content to keep users in-app and provide the most compelling context for advertisements.
Is there a danger in this ever-deepening relationship between social media and publishers?
How can you win customers back online?
Here's an intro looking at some of the tools you can use, as well as some advice on knowing which customers to target.
Marketers can feel pressured, by blogs like this, into believing they are lagging in the race to master omnichannel attribution.
In the real world, what marketers need are discrete ways to track discrete actions. That's why I thought a roundup of some methods of tracking online to offline conversions (and back again) might be useful.
Please add your own two cents in the comments.
We've written previously about the challenges of information architecture at the British Library.
And now we've caught up with Head of Digital and Marketing Operations, Graham MacFadyen, to get some fascinating insight into how the organisation prioritises content and measures success online.