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Over the last two years, BBC Worldwide has been turning Doctor Who from (simply) a gigantic British show into a truly global icon.
Julia Kenyon, Acting Chief Brands Officer, BBC Worldwide, spoke at the Festival of Marketing about how this was achieved and included some staggering stats about the brand’s performance at ComicCon 2015, its 2014 world tour and the 2013 50th anniversary.
Marketers are increasingly harnessing the power of customer data and digital technologies to champion the customer experience.
But how do marketers need to adapt to cut it at board level as the role of CMO becomes more prominent?
How much video do teens consume compared to music? How pervasive is social networking?
What devices are used for media consumption, and in what proportion? How much content creation is going on?
Common Sense, a US not-for-profit, has released its 2015 census of tween and teen media use.
The report highlights and full findings are well worth checking out, but I thought I'd collect my five favourite charts.
The NSA, the 'snooper's charter', the PPI phone-call haranguing, the Ashley Madison and Talk-Talk hacks (and many previous); none of these seem to affect the growing willingess of consumers to trust brands with their data.
Trading data for something of perceived value is simply a fact of life when using ecommerce and the broader web, whatever you think about cookie legislation.
Yes, it's a shamelessly epicurean roundup of some of the most ocularly orgasmic websites on the wider web.
From ecommerce to agency sites, here are some of the most colourful or contrasting.
Pret A Manger has begun promoting its Christmas lunch sandwich across social media in a deceptively simple campaign.
As Pret's work included one of the few conceptually-sound promoted tweets I've seen, I thought it was worth a quick post to detail why I like the campaign.
On 12 November Sir John Hegarty, one of the world's most respected ad men, is set to lead a world record attempt at day two of the Festival of Marketing.
Hegarty, who famously oversaw Levi's campaigns from 'the launderette' to Flat Eric (casting an unknown Brad Pitt along the way), will be joining ad tech company Scoota to teach the largest marketing lesson ever taught.
Facebook and Google both continue to improve their location-based advertising products, targeting mobile users and attempting to cash-in on online to offline conversion.
Here's a roundup on the state of play and some thoughts as to why Facebook may be best positioned to win the battle of the high street.
Cards on the table, B-commerce (branded ecommerce) is a completely made up term and you have every right to scold me for coining it.
What I intend to point out with this clickbait headline (but thorough article) is just how distinctive the Lush website is, both when it comes to editorial and 'messaging', and the nuts and bolts of ecommerce.
I've thrown together a very simple template to allow you to shape your tone of voice on Twitter.
It's merely a basic form reminding you of what your brand stands for, alongside some examples of good and bad practice.
Consistent tone-of-voice is achieved with the occasional reinforcement of brand values and personality, and is something that most community managers pick up quickly.
If you're new to marketing, perhaps a graduate who knows how to write but has no digital or office experience, getting that first role can be difficult.
Thankfully, some of the basics of digital marketing are easier than ever to understand (and implement).
Here's a list of 10 Econsultancy blog posts that will help to shape your approach to applications, interviews and day one as a content writer.
Apps in retail are suddenly a topic of parlour conversation again.
There are those who see them as a distracting use of resource, difficult to update and subject to the whims of the app store.
Others see them as the best way to create slick user experiences that allow loyal customers to convert on mobile.
Here's why it's now or never for retailers thinking about investing in native apps.