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Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

Is micro-influencer marketing viable?

Thanks to the rise of social platforms like Instagram, more and more brands are adding influencer marketing to their digital marketing mix.

But as influencer marketing matures and the most prominent influencers become more costly to work with, is it time for brands to adapt?

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How Donald Trump is using social media

Last week, I looked at how the the Democratic presidential candidates are using social media to bolster their campaigns.

Yesterday, Donald Trump became the presumptive Republican nominee.

Here's how he has been using social media.

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Three ways marketers can benefit from the drone revolution

Look up at the sky. Is it a bird? Is it a plane? No, it's a drone.

And in the very near future, it's possible that drone will be serving a marketer.

Here are three ways marketers can benefit from this much talked about technology.

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How the Democratic presidential candidates are using social media

The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.

Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.

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Why do brands continue to make stupid social media decisions?

With many major brands having years of social media experience under their belts, one would expect that the most cringeworthy examples of social media faux pas would be well in the past.

But that isn't the case.

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Six common reasons content marketing campaigns don't perform

A growing number of companies are investing more heavily in content marketing, but not all of their campaigns will deliver the performance they're expecting.

There are a number of reasons content marketing campaigns don't succeed.

Here are six of the most common.

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The rise of Amazon's private labels shows the perils of not owning your data & customers

Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.

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Is there such a thing as 'bad publicity' on social media?

Today's consumers are more empowered than ever to raise their voices and speak out when brands do something to spark their ire.

And it would seem that the old adage "there's no such thing as bad publicity" isn't quite true in the realm of social media.

But is that really the case?

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Search ads found to lift in-store sales: report

For many brands, search advertising is already one of the most productive marketing channels.

However testing conducted by Yahoo and Nielsen Catalina Solutions (NCS) found that advertisers using paid search may be benefiting even when consumers don't click on their ads.

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Five great examples of creative commerce

Advances in technology and manufacturing mean that consumers are more empowered than ever.

As a result, more and more retailers are finding ways to allow customers to customize products in ways never before possible.

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Pharma marketers should use storytelling to improve the industry’s reputation

Times are tough for pharma marketers.

Their websites are offering up a poor UX, and the American Medical Association has called for a ban on direct-to-consumer ads that pitch prescription drugs and medical devices.

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The five announcements from Facebook's F8 conference that you need to know about

This week, Facebook held its annual F8 conference during which the world's largest social network makes key announcements and launches new offerings.

Here are the five biggest developments from this year's event.

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