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Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

facebook second feed

Is a second Facebook News Feed in the works? What you need to know

Facebook is reportedly experimenting with a second News Feed that would display content from sources users have't Liked or followed.

As detailed by TechCrunch, users of the social network's iOS and Android apps have reported seeing a rocket ship icon under which content that Facebook thinks might be of interest is displayed.

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Thanks to politicians, ISPs could soon become the dominant digital ad players in the US

Three of the largest internet service providers (ISPs) in the US – Comcast, Verizon and AT&T – have in recent years spent well over $100bn acquiring companies like NBCUniversal, AOL, Yahoo and Time Warner.

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Hollywood's response to digital disruption looks like a flop

Digital disruption has been felt in Hollywood, and even if it's not all doom and gloom as some old media skeptics suggest, there's no doubt that Hollywood firms have been forced to rethink how they create and sell their content.

But some of the latest moves Hollywood players are reportedly considering as they address the changing media landscape beg the question: is Hollywood totally missing the plot?

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Is cost-per-offline-visit the future of mobile advertising?

As more and more ad dollars shift to mobile and more and more advertisers, including struggling retailers, seek to drive foot traffic to their brick-and-mortar locations, is the time right for a cost-per-visit ad model?

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United shows how brands can stand up to social media mobs

United Airlines found itself in the crosshairs of social media users this past weekend when two young girls wearing leggings were denied boarding on a flight by a gate agent.

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Banks are using data access to disrupt their disruptors

The future for big banks in a fintech world is the subject of debate, and there's reason to believe that big banks are more vulnerable to disruptive startups than some might assume.

But as they seek to maintain their position in the marketplace, banks are turning to what is perhaps their most valuable asset: data.

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Five things to know about the possible Twitter subscription service

It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering.

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Sentiment analysis: How consumers feel depends on who you ask

Starbucks is one of the brands that isn't afraid to get political in an increasingly polarized world.

Its most recent political statement: it announced plans to hire 10,000 refugees following US President Donald Trump's enactment of a temporary travel ban targeting individuals from a number of predominantly Muslim countries.

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BNP Paribas looks to transform its customer experience, not its services

There's a fine line between transforming customer experience and transforming a product or service.

That distinction hasn't been lost on international banking group BNP Paribas as it seeks to respond to the digital disruption that is prevalent in the financial services sector.

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Can brands tell a story in six seconds? YouTube hopes so

YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.

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Special bank charters could shake up the US fintech market

Fintech companies are already disrupting established financial services institutions in markets like banking and auto lending, but their future fortunes could be based in large part on government policy.

On that front, one of the biggest regulatory developments in years could be on the horizon in the United States.

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Three effective ways pharma brands have used Facebook for marketing

Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns.

Here are three ways pharma firms have used Facebook to good effect.

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