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Healthcare marketing might not be one of the most obvious applications of augmented reality (AR) and virtual reality (VR) technology.
However a new GlaxoSmithKline (GSK) campaign shows the very real potential.
As Econsultancy founder Ashley Friedlein observed in a post about digital marketing trends for 2016, "mobile is eating the world."
Coupled with the fact that programmatic has been nibbling away at digital advertising, it shouldn't come as a surprise that mobile programmatic is thriving.
Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company's "trending" section.
While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders.
The past year has been tough for Chipotle Mexican Grill.
After multi-state E. coli outbreaks infected dozens of customers, the high-flying American fast food chain fell back to earth and has been struggling to heal its brand and encourage consumers to stay loyal.
While there's debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question.
And there's no sign that the consumer desire to keep ads at bay is waning.
Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn.
But a lot has changed since then. So much, in fact, that it's worth asking if video is effectively the future of the internet. The answer: perhaps.
For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging.
This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.
But savvy merchants will soon be able to change that thanks to Facebook's Offline Conversions API.
While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app's rise as a marketing platform for brands looking to connect with young consumers.
Here's what marketers need to know about the announcements.
Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.
But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.
In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.
Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?
According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.
Professional sport is a multi-billion-dollar business and in the past several decades, brands have become an inseparable part of the market.
Numerous brands, from Nike to Red Bull, can even attribute much of their success to aligning themselves with the right sports, leagues, teams and athletes.