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Author: Patricio Robles

Patricio Robles

I am a tech reporter and have been writing about technology, digital marketing and startups at Econsultancy since January 2009.

GSK launches digital campaign to drive meningitis vaccinations

With television ads apparently losing their sway, pharma marketers are increasingly turning to social media, despite the fact that they have numerous digital shortcomings.

A new campaign launched by GlaxoSmithKline (GSK) demonstrates why addressing those shortcomings is so important.

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78% of mobile banking customers are satisfied with the service: Stats

Big banks are working hard to deal with the threat of disruption, and increasingly the local branch is a touchpoint that many customers are avoiding.

According to a new study by customer experience management firm Clarabridge, 36% of banking customers in the US haven't visited a branch in the past month.

Instead, they're banking online, with 38% using a mobile device to do so and another 35% using a desktop or laptop.

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Chipotle ruling shows importance of employee social media engagement

While most companies' social media efforts are customer-focused, a recent ruling by the National Labor Relations Board (NLRB) serves as a reminder that employee social media strategy is very important too.

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Are regulations impeding financial services innovation?

Fintech upstarts are disrupting established financial institutions and many pin the blame on those very institutions, arguing that they're not innovative.

But now one bank is complaining that EU rules, namely the bonus cap instituted after the Great Recession, are impeding its ability to innovate by luring top tech talent and acquiring startups.

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40% of banks in the US have registered a .bank domain

When ICANN paved the way for new generic top-level domains (gTLDs), a group of banks and financial service trade associations formed fTLD Registry Services to run a new .bank gTLD.

The new .bank domain debuted last year and was billed as "a trusted, verified, more secure and easily identifiable location on the Internet for the global banking community and the customers it serves."

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Five pioneering examples of how brands are using chatbots

The chatbots are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.

Here are five examples.

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US sales tax isn't a deterrent to online sales: Report

Years ago, many online retailers, including Amazon, found themselves battling states that sought to force them to collect sales tax even if they didn't have a physical presence in those states.

The logic behind retailers' aversion to collecting sales tax wasn't hard to understand: if given a choice between two retailers, one charging sales tax and one not, many consumers would probably choose the former.

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B2B healthcare marketers are struggling with content marketing efficacy

According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.

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Publishers turn to video to offset organic reach drop on Facebook

Earlier this year, Facebook announced News Feed updates to incorporate qualitative user feedback and prioritize content from friends and family.

And last week, the world's largest social network announced another News Feed update aimed at reducing clickbait.

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Will native video on LinkedIn be a boon to B2B marketers?

Video is the future of the internet, but by and large, video's impact has been more strongly felt in the B2C world.

Consumer-oriented services like Facebook, Twitter and Snapchat have embraced video at a more rapid pace than services in the B2B world.

But that could be changing.

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Five ways fintech upstarts are disrupting established financial institutions

Fintech startups have major financial institutions in their sights.

From banking to payments to lending, upstart companies are increasingly attempting to compete with companies that have been around far longer and that have far more money than they do.

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BrewDog turns to equity crowdfunding for US expansion

The fintech revolution might be a threat to major financial institutions, but it's creating new ways for startups and growing businesses to raise capital and deepen their relationships with customers.

The latest example of that: BrewDog, Scotland's largest independent brewery, is using a new crowdfunding law to raise money for its US expansion.

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