Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Location sensing within mobile devices is reaching a new phase of development and distribution. This new phase, now commercially available for augmented reality developers, delivers powerful local search solutions.
Augmented Reality is used to intensify the truth, boost accuracy, supplement the concrete, and add-to the existent. It makes mobile local search better than ever before.
Caution: eye-poppingly cool links ahead.
If you haven't yet heard of augmented reality, or its applications in marketing, it's time to start working on some serious mind-expansion. AR may be brand new cutting edge technology, but it's already started creeping into marketing campaigns from organizations ranging from GE to Esquire magazine...even the US Postal Service.
Adam Broitman, partner and ringleader of the New York based agency Circ.us, has been preaching the AR gospel -- and working on some groundbreaking campaigns. We caught up with him to ask what augmented reality is all about, and what marketers should being doing to prepare for this next wave of radical technological possibilities.
It seems that time of year again, where suddenly end-of year roundups begin appearing and predictions are being made as to what’s going to happen across 2010, some reasonable, some rather far-fetched.
I’ve no shame in saying that I’m going to jump on the future-gazing bandwagon, but in all fairness I’m also going to look at my previous thoughts about the direction of the digital marketing landscape to see if anything actually came true.
Yelp's has cunningly added augmented reality functionality as a hidden feature in its existing iPhone app, for iPhone 3Gs users.
The Easter egg can be unearthed by simply shaking the app a few times (actually, to the amusement of my colleagues, I shook my phone for about five minutes before it decided to work). It's only available for the newer version of the iPhone because it needs to use the compass.
Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth.
Augmented reality (AR) is an engaging way of combining live video with computer-generated data and visualisations. It is an area that has grabbed my attention lately, and it’s going to be a big deal.
Amazing things will happen in this space in the years to come, but what about today? Are there live applications out there already? Sure there are, although it is early days and many of these examples are alpha demos. Nevertheless, they truly shine a light on the possibilities with augmented reality.
I have collated a bunch of videos that highlight the opportunities with augmented reality. You will be able to use AR to create real-world applications that fulfil human needs in a way that still feels ever so slightly sci-fi. You can try out a number of these AR demos from your desktop if you have a printer and webcam.
I have to say that the possibilities for world-class mobile applications are really exciting, but the upside for brand marketers is also vast, as AR can improve on-pack promotions, point of sale, print and billboard advertising, and so on. And if you think this is all tomorrow's world, it isn't. Take a look at the Glasses Direct interactive video mirror, for an example of how augmented reality can play a role in helping improve your conversion rates today.
So sit back and tune into augmented reality. And have a think about what you might be able to do in this space...
One startup that's attracted attention recently in the space is Amsterdam-based Layar, which has created an augmented reality 'browser'.
I spoke to Layar co-founder Claire Boonstra to learn more about Layar and the business potential of augmented reality...
Like with most things iPhone-related, the sight of a new application sends people into a frenzy. However the latest development in augmented reality applications could be useful for both ecommerce and the news industry.
Augmented reality (AR) could be the killer app mobile marketers have been looking for.
What is AR? Simple: the superimposing of computer-generated images or text on an image of the real world, as taken by the camera of a mobile phone.