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Posts tagged with Community

A-Z of Pinterest-ing brands

So, Pinterest is still the buzzword of the industry and something that looks like it might stick around a little while longer. 

It’s also something that Econsultancy’s explored from various different angles, but we’ve not actually gone into too much detail about the companies using it.

There’s a handful of extremely comprehensive lists floating around the web, but I thought it might be interesting to see if a full A-Z list of brands and organisations could be compiled. 

Surprisingly, it turns out you (almost) can, which is quite something, considering for how little time the platform has been around... 

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Q&A: Catherine Glover, Director of Social@Ogilvy, on knowledge management in the social age

Rapid knowledge sharing is vital for marketers producing cutting edge technical and cultural products. The social environment these goods are intended for is evolving constantly, and production methods have to evolve with it. The goal of knowledge management is to extract the best knowledge of all employees, and redistribute it throughout an organization.

Social media is terrific at this. However, all of the approaches, methods, and tools used so far have often had a limited technical shelf-life. Econsultancy spoke with Catherine Glover, the director of social@ogilvy, about the rise Truffles, a centralized in-house knowledge management system and its eventual obsolescence and replacement by team-level adaption of ad hoc solutions. 

This interview is an excerpt from Econsultancy's latest Smartpack: The Social Shift in Internal Communications.

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Mary Portas Queen of Frocks Twitterchat

How to run a Twitterchat: 11 practical tips

Twitterchats are organised, non-linear, fast-paced conversations using Twitter where participants discuss themes and questions about a given topic. 

With its speed, ease of use, accessibility and limited character format, Twitter provides an effective tool for individuals to discuss or unite around a theme or topic and Twitterchats have evolved from webchats and forum discussions. 

So, how do you plan and run a Twitterchat?

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Social media: what happens when the L-plates come off?

We’ve seen a real shift this year in the understanding of how social media can be integrated within consumer-facing organisations.

The conversation has moved on from ‘how do we get involved in social media’ to ‘which areas of the business do consumers expect to interact with us over social channels?’

Social marketing has evolved, brands have a clear focus on ROI, and the debate is altogether more sophisticated.

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Q&A: Scott Roen of American Express OPEN on community

Scott Roen is vice president of digital marketing for the award-winning American Express OPEN Forum, which was established to position the financial service provider at the center of small business relationships.

We talked with Roen about how AmEx took its offline learning to develop the online community and what has been discovered about driving engagement. 

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The revolution will not be socialised, says Malcolm Gladwell. He’s wrong.

Malcolm GladwellLast week the author Malcolm Gladwell poured cold water on the idea that revolution could be instigated by social media platforms such as Facebook and Twitter.

He centres his argument around the American civil rights movement, claiming that the strong bonds forged offline were required to spark action in the streets, where millions ultimately gathered in the 60s to protest against segregation and oppression. Social media, by contrast, forges only “weak ties”, says Gladwell. Not the kind of bonds required to make a difference where it really counts.

I think he’s completely missing the point. Martin Luther King’s status updates and tweets would have helped to spread awareness quickly, encouraging activism, had Facebook and Twitter been available in his day. You can bet your life he'd have used them to spread word. 

A connected world cannot be a bad thing for change, in whatever form it takes.

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Q&A: Microsoft Advertising's Mel Carson on building communities

Mel_Carson

Mel Carson is well known across the digital industry as Microsoft Advertising’s Community Manager, although he also takes on dozens of related responsibilities.

Following his five-year tenancy with the technology giant, Econsultancy caught up with him to discuss the ins and outs of successfully setting up and running an online community, the real costs involved and the resources needed.

He’s also generously offered to buy all of our readers refreshing alcoholic beverages...

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A fat-free guide to Facebook for brands

For consumer brands that want to harness - and feel the group hugs from - their community, there’s nothing quite like Facebook.

With hundreds of millions of unique users, Facebook offers a ready-made platform for companies to communicate with customers and fans, to support and extend marketing campaigns and to move some of those key brand metrics. 

I have collated a few of the best presentations and videos to help you understand exactly why Facebook matters, and what it can do for your business (and how to do it). 

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Eight cool social media infographics

Yesterday I noticed quite cool infographic being passed around online. Made by the guys at Trendstream, it maps social media access and involvement around the world. 

I love infographics. I think they’re a smart, creative way of displaying data in a way that’s easy to understand and is engaging. I’ve also noticed that they seem to be becoming more common, permeating not only technical subjects, where they seem to have originated from, but other areas, such as mainstream media, design and of course, the internet. 

So, inspired by the newest of social media infographics, I thought it might be useful to collect some of the better examples in one place as a source of inspiration and information. Links to the actual graphics are in the headline titles. 

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Facebook Fan Box and what it means for brands

Facebook has just launched Fan Box, a new widget. This is great news for brands wanting to grow a Facebook fan page. But it's probably going to drive traffic in the wrong direction for most brands.

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Innovation in search: how Twitter is changing the way people search and engage

Companies, organisations and social media aficionados alike are discovering that Twitter is a great way to reach wide audiences though a long term investment in short sharp communication.

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