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Content marketing is the axiom we all live and die by in the current digital marketing world, if you’re not producing content and marketing it successfully, then "the present is no place for you, Grandad".
Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company.
Fender and Gibson are the two most iconic guitar brands in the world.
Last week I took a look at Gibson’s excellent content marketing strategy and today, you guessed it, I’m going to do the same for Fender.
The 80/20 rule is incredibly useful. As marketers, for example, it can help show us what we should be focusing our efforts on and what we should either automate or ditch altogether.
While convenient, there’s also an uglier side. For instance, when it comes to content marketing, many marketers spend 80% of their time crafting the perfect piece of content, while only 20% of their time distributing it.
In 2014 James Carson spent three months examining the key content marketing trends of fashion retailers.
The product of this is an Econsultancy best practice guide, Fashion Ecommerce and Content Marketing, which acts as an industry audit of fashion ecommerce, specifically the way fashion retailers have invested in online content.
There's more to B2B content marketing than just publishing a white paper and watching the sales leads roll in.
At Econsultancy's recent Digital Outlook 2015 event in Singapore two industry experts - Anol Bhattacharya, CEO of GetIT Comms and Vaasu S. Gavarasana, Head of Digital Marketing at AXA - offered some great insight into how B2B companies can improve their content marketing.
As an occasional and quite dreadful guitar player I have a vague interest in what goes on over at Gibson and Fender.
The marketers at these two iconic brands could probably rest on their laurels to a certain extent but both do a great deal in the way of content marketing and community management.
This is the second instalment in my series of posts looking at brands that use storytelling as part of their marketing activities.
I won’t bore you with my full definition of what I think storytelling should mean in a marketing context, but suffice to say that I think it should be used to describe authentic content that reveals something interesting and truthful about the business, such as the origins of its products or a look inside the company culture.
We’re toying with the idea of creating more video content for the Econsultancy blog, so I’ve been investigating what it takes to come up with vaguely interesting content.
To justify the time spent reading around the subject I’ve put together this blog post which looks at some of the issues I’ve been debating.
Every business, if you look hard enough, has an unfair advantage. The trick is to find yours and work it for all its worth.
Here are six ways that businesses can make the most of what they've got...
‘Tis the season for some inspirational and consoling nuggets of wisdom.
I've rounded up 35 quotes from the great and the good that will hopefully give you food for thought in your content marketing efforts... Happy holidays!
Is it all over for content? Are we all about to drown in cr*p? Are we all in Content Shock? Is the anti-content backlash finally here?
Here are 11 perspectives on the great content deluge debate...