Posts tagged with Cro

Christmas e-commerce: 35 tips to increase conversions

Christmas is just 63 days away, but that still leaves time to make changes to your site that can help to increase your conversion rates over the festive period. 

Things like delivery offers and clear on-site messaging about returns policies can still make a difference. 

I've been asking online retailers and e-commerce experts for tips on making the most of that extra Christmas traffic... 

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Why are conversion rates so low? [infographic]

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this. 

This infographic uses stats from our fourth annual Conversion Rate Optimization Report, produced in association with RedEye, and looks at the methods used by websites to increase conversion rates...

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Conversion rate optimization: five key success factors

Today sees the release of Econsultancy's fourth annual Conversion Rate Optimization Report, which looks at the tools, strategies and processes employed for improving conversion rates.

The report, produced in association with RedEye, is based on a survey of 900 client-side and agency digital marketers, carried out in July and August 2012.

From the results, we have identified the five main areas organisations need to concentrate on if they want to improve website conversion and sales...

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12 brands increasing conversions by understanding human psychology

First up a great big caveat emptor: in conversion rate optimisation there’s no such things as rules, there’s only findings. What may prove emphatically effective in one test, might be a waste of time in another similar situation.

Having said all that, there are a number of hardwired human traits and behavioral patterns understood by psychologists, behavioral economists and other social scientists that we can use to increase our conversions.

I have identified 12 brands that understand some of these common behaviors and have reflected it within their web designs. Examples like this can give you some ideas of potential things to try and test on your users.

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Which of your digital marketing channels assist most in conversions?

Attribution modelling, multi-channel funnels, customer journey mapping... it's all very hot at the moment.

As part of my preparation for a talk I'm giving this Wednesday I had a look at Econsultancy.com's own data for how different digital marketing channels contributed to conversions.

I was interested by what I found so wanted to share it here to see what others are learning. 

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Four ways managing frequency can make money from email in 2012

An important question on the mind of the modern email marketer is: 'how often can I send marketing emails to my list?'

It’s not surprising really; online sales hit record highs this Christmas and New Year, email is now a core revenue-driving channel and is proving to be very important.  

So how do you manage that fine balance between short term revenue and longer term list value, to make the most of the sales potential now and protect the value of your list for the future?

In this post I will set out the key elements to consider when deciding who to send to and how often.

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People and processes hold key to conversion rate optimization: study

Companies with a structured and process-driven approach to conversion rate optimization (CRO) are significantly more likely than other organisations to improve their conversion rates and increase online sales, according to research published this week by Econsultancy. 

The Conversion Rate Optimization Report, produced in association with RedEye, also found that it is becoming harder to improve conversion rates, with 65% of companies seeing improvements in conversions in the last year, compared to 70% in 2009 and 2010.

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Usability and AB/Multivariate Testing – a special relationship

Website optimisation teams are so much more effective when UX/Usability Consultants and AB/Multivariate Testing experts work closely together.  

We have seen first-hand the difference this makes to the conversion rate optimisation process.

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Q&A: Stephen Pavlovich on conversion rate optimisation

Stephen Pavlovich is a Director at Conversion Factory, and has worked with a range of clients on CRO. 

I've been asking Stephen about the challenges of improving conversion rates and the tools he finds most useful for the job...

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How do you turn your site conversion killers into winners?

Conversion killers can steal revenue from under your feet without you even realising it. This article discusses the common issues that affect web conversions.

What are those conversion killers and how can you twist them to your advantage?

Leaky buckets

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