Posts tagged with Digital Marketing

china flag

China: Why digital marketing is changing along with a millennial middle class

Since the time of David Ogilvy, our job has been to make people want things and it’s time we redirect our energies to that purpose because advertising is getting harder due to the appearance of a new middle class, the Y-generation, or millennials, in China and the rest of the world.

The 2017 Havas Meaningful Brand global report shows findings that “people wouldn't care if 74% of the brands they use disappeared.”

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China: Tips for marketers taking a new digital role in the country

Recently, I wrote a piece on what brands should take note of before entering the Chinese market.

However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.

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Five ways charities can encourage more online donations

Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.

But one industry isn’t seeing a big enough slice of that - the charity sector.

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singapore

Digital marketing in Singapore: 101

As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales.

But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are all different in each country.

To help you get started, we have put together a short guide for the countries in the region, starting this week with Singapore.

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Success is not a destination; it’s a (customer decision) journey

The 'customer decision journey' has long-ago replaced the 'funnel'.

It's now up to marketers to make sure that their brands meet consumer expectations. 

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Five digital marketing tips for retailers this Christmas

It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?

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Does Coca-Cola show we're confused about how to drive loyalty?

Pinging from tweet to tweet in my usual magpie-like ‘ooh that looks interesting’ sort of way has brought me to Coca-Cola’s Twitter page, and as all good Twitter pages should, it’s got me thinking.

A snapshot of what’s going on right now includes chatter about the Emmys, a straight ‘buy a promotional pack, enter the code to win’ type message, and lots of shout outs for Coke Studio South Africa.

You don’t have to be a marketing genius to work out what Coke’s up to in its usual highly effective way. But it did prompt a few questions...

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How social media can help with recruitment

If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for. 

From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company’s culture & life, there are a number of ways for recruits to find out more about their future employer.

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Develop your skills at our Fast Track Digital Marketing training course in New York

Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?

Sign up now for Econsultancy's Fast Track Digital Marketing training course in New York.

Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.

And if you book before August 15th using the code earlybirdNYC you'll get 10% off.

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Three revealing insights from our new Salary Survey Report 2015

Econsultancy has collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 10,000 people across the marketing, digital, design and advertising industries.

Our Salary Survey 2015 report shows how the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.

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Three important digital marketing trends in the legal sector

The digitisation of content and communications is certainly something the legal sector has been preparing for.

Our increasingly digital economy has been great for lawyers, with more work becoming available in many different areas, including copyright law, mergers and acquisitions, media and communications, and consumer law.

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Can sales teams afford to miss the social amplification opportunity?

When employees share company’s news with all their connections, brands reach a much broader audience than what they’d otherwise do.

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