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As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales.
But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are all different in each country.
To help you get started, we have put together a short guide for the countries in the region, starting this week with Singapore.
The 'customer decision journey' has long-ago replaced the 'funnel'.
It's now up to marketers to make sure that their brands meet consumer expectations.
It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?
Pinging from tweet to tweet in my usual magpie-like ‘ooh that looks interesting’ sort of way has brought me to Coca-Cola’s Twitter page, and as all good Twitter pages should, it’s got me thinking.
A snapshot of what’s going on right now includes chatter about the Emmys, a straight ‘buy a promotional pack, enter the code to win’ type message, and lots of shout outs for Coke Studio South Africa.
You don’t have to be a marketing genius to work out what Coke’s up to in its usual highly effective way. But it did prompt a few questions...
If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for.
From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company’s culture & life, there are a number of ways for recruits to find out more about their future employer.
Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?
Sign up now for Econsultancy's Fast Track Digital Marketing training course in New York.
Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.
And if you book before August 15th using the code earlybirdNYC you'll get 10% off.
Econsultancy has collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 10,000 people across the marketing, digital, design and advertising industries.
Our Salary Survey 2015 report shows how the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.
The digitisation of content and communications is certainly something the legal sector has been preparing for.
Our increasingly digital economy has been great for lawyers, with more work becoming available in many different areas, including copyright law, mergers and acquisitions, media and communications, and consumer law.
When employees share company’s news with all their connections, brands reach a much broader audience than what they’d otherwise do.
We celebrated our 10th annual Future of Digital Marketing event yesterday.
For those who attended, there was a wealth of future-gazing speculation and information on the trends that will shake up the marketing industry in the next couple of years, delivered by many of today’s most inspiring digital pioneers.
For those who didn’t attend… here are some of the very best soundbites, quotes and tweets from the day.
Our annual Future of Digital Marketing (FODM) event is celebrating its 10-year anniversary on 11 June 2015.
You can take part in the proceedings by joining us and 300 other senior digital professionals for the one day conference, where you can be inspired by a variety of digital pioneers and learn about the trends shaking up our industry, and how we can harness them to change the way we do business.
Tickets do sell out, so act fast.
In the meantime, let’s take a look back at 10 years of digital marketing prognostication and highlight 10 of the trends that either came true or are well on their way to being realised.
With more data, devices and channels to navigate than ever before, the role of a digital marketer has become increasingly complicated.
Yet people haven’t been put off and interest in digital marketing jobs continues to skyrocket.