Posts tagged with 'paid links'
The PageRank Google assigns your pages is one of your most valuable
assets as an online publisher. Your SEO success on Google is dependent
upon earning and maintaining PageRank.
In every sense of the word, doing so is a balancing act. Hoarding your PageRank is not good; not providing any links to other
websites can be viewed as an SEO sin and it's difficult to get other websites to link
to yours when you don't link out, in turn making it more difficult to
earn PageRank in the first place.
Last week I discussed the ongoing debate around the use of paid links
for SEO. As I noted, there seems to be a growing consensus that the use
of paid links is a risky proposition.
Most SEOs, even those who still utilize paid links, tend to agree -
building links the old-fashioned way (i.e. earning them) is the best
Instant results are always the most appealing. When it comes to SEO, climbing up the SERPs can take a lot of time, effort and money.
A popular technique amongst some marketers for acquiring the inbound links that search engines like Google love has been to pay for them.