‘Building character’ always sounds painful, doesn’t it? It tends to mean wet camping trips or going on a French exchange at school.
In the world of online marketing, building character can be equally painful, but the benefits are far more tangible.
An overwhelming majority of reporters and editors now depend on social media sources when researching their stories, but they turn to PR for primary research and context.
Social media will
be an enterprise-wide mainstay by 2011, but most
marketers and PR people are still trying to wrap their heads around it all. And
those that don't get up to speed could find themselves without a job.
The CMO Club, polls its members on a regular basis. Just before the end of 2009 they asked this question: What would you do differently in 2010?
64% said they'd increase their spend on social media and 72% of those
who are not yet doing social media said it's on their list for this
Search engine optimisation (SEO) is part of your public relations (PR), not just some geeky addition to your website.
When I’m discussing SEO with a new client, understanding their wider PR
campaign is essential to my planning. So why do so many firms see SEO
as some website add-on, rather than a developing, often creative
enhancement of their PR work?
I think it’s because SEO execs tend to be technology fiends, while PR
staff tend to be arts graduates with a passion for creativity – there
doesn’t seem to be much middle ground.
Yet it’s essential that
PR works closely with an SEO team to make sure both budgets are working
as hard as they possibly can and complementing each others’ work.
I've previously talked about how social media marketing should be looked at from both an SEO and PR perspective, but here are a few key ways in which PR and SEO working together can enhance a company’s online presence dramatically.
Gary Vaynerchuk transformed online wine sales at his parents business through his passionate and entertaining wine videos online. The New Jersey based wine retailer took to the web in 2006, and since then his popular Web video series “Wine Library TV” has boosted both Gary's public profile and his parents' liquor store — from a $4
million annual business into a $45 million one.
His video blog attracts an average 80,000 viewers for daily tastings and commentary, and Gary has appeared on mainstream media outlets from Conan O'Brien to The Today Show. His unconventional approach to wine (he convinced O'Brien lick a rock and to get at some of the notes common in wine) has earned him a cult following.
This week, he released the first book in his ten-book deal with Harper Collins. "Crush It! Why NOW Is the Time to Cash In on Your Passion" advises readers on how to turn their hobby — through enthusiasm, hard work and the power of the Internet — into a successful career. I caught up with Gary to chat about how he built his business on social media and why successful people who advise against working hard are lying.
After reading about the Brody PR fail I thought I’d compile a list
of common issues experienced by journalists when dealing with PR
A good PR makes things easy for journalists. They
coordinate things behind the scenes. They follow up promptly on requests for
further information or interviews. The understand the subject matter
and how the journalist / publication plays a part in communicating news
to a wider audience. And they do not try to pull the wool of your eyes.
A bad PR can be ill-informed, demanding, haughty, deceptive, intrusive, and sometimes plain idiotic.
if you work in PR and want to improve your game then try to avoid any
of the following. Any of these things will harm your personal
reputation, and damage the chances of gaining coverage for your client.
A new study released today from Wetpaint and the Altimeter Group
confirms that deep engagement with consumers through social media
channels correlates to better financial performance.
I was surprised to hear that one mommy blogging community (Momdot) has called for a PR blackout for a week in August.
is challenging bloggers to participate for one week in August in a PR
Blackout challenge where you do not blog ANY giveaways, ANY reviews,
and Zero press releases. In fact, we don't want you to talk to PR at
ALL that whole week. We want to see your blog naked, raw, and back to
It's inevitable: when opportunity pops up on the internet, there are plenty of snake oil salesmen waiting to take advantage of it.
The field of SEO provides the perfect example. While there are plenty of reputable guns for hire and firms providing SEO services, there are also plenty of snake oil salesmen promising the moon but delivering a bag full of sand.
An online survey conducted in April and May among 450 members of the
Counselors Academy, a Professional Interest Section of the Public
Relations Society of America, revealed that mastering social media
skills is one of the top three issues for PR professionals in 2009/2010.