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There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.
But what are the success metrics of engagement marketing online? How does one measure engagement?
Launched six months ago in the UK, Sling Media’s ‘place-shifting’ devices have shaken up the TV value chain to such an extent that broadcasters, ISPs and mobile operators are all seeking deals with the firm.
They use a disruptive technology that allows people to watch TV content remotely from PCs, laptops or mobiles.
We asked Stuart Collingwood, the company’s VP of Europe, how mobile, web and IPTV developers can make sure they're not left out of the action.
Internet startup Travelistic.com - which aims to be the YouTube for travellers - launched yesterday, headed up by one-time CEO and president of MTVi.
Travelistic combines user-generated video with professionally produced programming, some of which is exclusive. The self-funded company itself plans to move into content creation, with a travel-themed 'video podcast' in the offing.
Diversion Media built the website using Ruby on Rails, harnessing the Google Maps API in the process to make it easy for users to browse videos by location, in a visual way. Users can also search for videos by tags.
All in all it looks pretty good. We spoke to CEO Nicholas Butterworth to find out a bit more...
So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.
There are about 10 places left, so consider this a last call.
London Underground commuters would interact using mobile phones and station-side wireless hubs under a project aiming to turn the tube transport system into a city-wide song-swapping network.
OpenStreetMap (OSM), the open source mapping project, has secured its first commercial partner by linking up with property search engine Nestoria.
The move will see Nestoria displaying OSM’s user generated maps alongside its property listings – a boost for the project as it seeks to gain popularity among third-party developers.
Fresh back from a trip to Greenland, Torsten Jacobi answers some questions about his fast-growing blog network, Creative Weblogging.
Steve Rubel pointed out the joys of FeedRaider a couple of days ago, and it is well worth taking a look.
If you want to set up a web-based RSS aggregator then it really couldn’t be simpler. It is also perfect for sharing news sources with friends and colleagues.
Last Friday I wrote a post called “Are inbound links the best way to measure a blog’s influence?”, where I challenged a study published by Edelman and Technorati.
That study ranked the top blogs in the UK by influence, but rankings were determined solely by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs.
In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).
So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions.
After the jump, the results...
Social networking outfit Bebo has recruited MSN’s regional sales boss Mark Charkin to help launch its much-awaited ad strategy.
Rand at SEOmoz is one of our favourite search marketing gurus and has just published a rough outline of the Google algorithm, using a combination of guesswork and reverse engineering.
Let’s face it shall we - no one creates something and then gives it away for free, expecting no return...
I mean, as much as we’d like to do stuff and give it away for free, in the interests of making the world a better place, the unfortunate reality is that we all have to earn our crust somehow, and if we throw our eggs into the user generated content basket, then you have to ask what the hell your revenue model is going to be?