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Posts tagged with Social Media

Torsten Jacobi on blogging and blog networks

Fresh back from a trip to Greenland, Torsten Jacobi answers some questions about his fast-growing blog network, Creative Weblogging.

The firm, which aggregates over 80 blogs, was founded in Hamburg in January 2004 by Torsten and Raik Hoffmann, and is now based in Palo Alto, California.


FeedRaider – creating personalised pages with RSS

Steve Rubel pointed out the joys of FeedRaider a couple of days ago, and it is well worth taking a look.

Ideal for those new to RSS, Feedraider allows you to create bespoke pages by adding RSS feeds and works a little like popurls, only you define where the content comes from.

Feedraider rocks...

If you want to set up a web-based RSS aggregator then it really couldn’t be simpler. It is also perfect for sharing news sources with friends and colleagues.


Top UK blogs, ranked by unique users and impressions

Last Friday I wrote a post called “Are inbound links the best way to measure a blog’s influence?”, where I challenged a study published by Edelman and Technorati.

That study ranked the top blogs in the UK by influence, but rankings were determined solely by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs. 

In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).

So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions.

After the jump, the results...


Bebo bags MSN's ad boss, embarks on major revenue push

Social networking outfit Bebo has recruited MSN’s regional sales boss Mark Charkin to help launch its much-awaited ad strategy.


The Google algorithm, according to Rand Fishkin

Rand at SEOmoz is one of our favourite search marketing gurus and has just published a rough outline of the Google algorithm, using a combination of guesswork and reverse engineering.


The revenue model of user generated content?

Let’s face it shall we - no one creates something and then gives it away for free, expecting no return...

I mean, as much as we’d like to do stuff and give it away for free, in the interests of making the world a better place, the unfortunate reality is that we all have to earn our crust somehow, and if we throw our eggs into the user generated content basket, then you have to ask what the hell your revenue model is going to be?


Online charities and Web 2.0 - interview with Dean Russell

In summer 2006 E-consultancy published a report called Online Charity Benchmarks, which was compiled by iConcertina, a London-based new media agency with a focus on the charity sector.

We talked to iConcertina's Dean Russell to further investigate the study and the drivers behind it...

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Social networkers reject ads

Users of social networking sites are becoming impervious to traditional ads and turning instead to their friends and colleagues for information and product recommendations, according to a new study.


Blog round-up: The Venice Project, Friendster and Wal-Mart’s Web 2.0 woes

A summary of today's major stories doing the rounds throughout the blogosphere...


Reuters sets up bureau in Second Life

Reuters has joined the rush by big companies into web-based virtual worlds, setting up a news bureau in Linden Lab's hugely popular Second Life.


Are inbound links the best way to measure a blog’s influence?

An article in the FT this week attempted to cast some light on the most influential blogs in the UK and Europe, though the methodology used to calculate the blog rankings leaves a little to be desired.

The piece was based on a study conducted by blog search engine Technorati and Edelman, the PR firm, but instead of using traditional metrics such as reach and audience share, it used the number of inbound links to determine a blog’s ‘influence’.

So what’s wrong with that?


Murdoch to make peace with YouTube?

Various reports indicate that Myspace-owner Rupert Murdoch will meet up with Google later this week -- a sign that the media mogul no longer wants to destroy YouTube. At least for now.