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A summary of today's major stories doing the rounds throughout the blogosphere...
Reuters has joined the rush by big companies into web-based virtual worlds, setting up a news bureau in Linden Lab's hugely popular Second Life.
An article in the FT this week attempted to cast some light on the most influential blogs in the UK and Europe, though the methodology used to calculate the blog rankings leaves a little to be desired.
The piece was based on a study conducted by blog search engine Technorati and Edelman, the PR firm, but instead of using traditional metrics such as reach and audience share, it used the number of inbound links to determine a blog’s ‘influence’.
So what’s wrong with that?
Various reports indicate that Myspace-owner Rupert Murdoch will meet up with Google later this week -- a sign that the media mogul no longer wants to destroy YouTube. At least for now.
In his latest post, usability guru Jakob Nielsen talks about participation inequality and gives some tips on how websites can overcome this problem.
In any given online community, be it a discussion board or a site such as Amazon which uses customer reviews to help sell its products, the rule of thumb is that 90% of users (Nielsen calls them lurkers) will never contribute.
Hitwise research director LeeAnn Prescott has released some data showing traffic to local directories employing user generated content (UGC) is growing faster than traditional 'yellow pages' (directory) sites.
Sir Martin Sorrell’s WPP has made a series of investments in the online space this year, most recently the purchase of a 10% stake in Spot Runner, the US-based online ad agency which had also attracted the attention of Google.
He told us why...
Former Google France boss Franck Poisson has hooked up with Yahoo!, which will provide advertising and search services on Webwag, his new customisable homepage venture.
The deal will see Webwag displaying sponsored links from Yahoo!, as well as launching what it claims is the sector’s first ‘personal wide web’ search feature – through which users can sift through their chosen content as well as the web as a whole.
Digg has clamped down on a new service which claims to allow publishers to manipulate ratings on the social bookmarking site.
Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.
But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.
More than 50% of Myspace’s US visitors are now over 35 years of age, according to a report that shows the site’s appeal to older internet users is increasing as its mainstream popularity grows.
The research, by comScore Media Metrix, shows the site’s teenage visitors form a much lower percentage of its audience compared to last year, while over four in ten Myspace users are now between the ages of 35 and 54.