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Messaging is one of the hottest social channels today, but it's also one that's hard for businesses and marketers to access.
That could, however, be changing.
Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.
Except for the weekly Econsultancy digital marketing stats round-up…
While marketers are justifiably attracted to the Facebooks and Twitters of the world, stats from Radium One show that nearly 70% of global sharing activity takes place in dark social channels.
These are channels in which sharing activity takes place out of public view.
But just because dark social channels are harder to work and track doesn't mean that marketers should ignore them.
In fact, there are now a number of dark social channels that are just as big – and even bigger – than Facebook.
It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you…
No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.
Welcome to another edition of our regular US digital marketing stats round-up.
This week we’ll be covering Super Bowl 50 (obviously), mobile, emails, Valentine’s Day and much more.
Marketers in the West are currently fascinated by WeChat's success in the East.
I think part of the fascination is that something other than email is being used for one-to-one marketing and communication.
Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app.
It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it.
At last, Apple’s incredibly useful in-store service of emailing consumers their receipts is becoming common place amongst other UK retailers.
No sooner had Argos replaced its 20m catalogues per year with iPads, we saw the retailer offer the option to receive a digital version of their receipt by email (e-receipt) for its customers in 700+ stores.
The union between marketing technology and advertising technology is strengthening, like it or not.
I see two major meta-trends this year that are impacting technology and how marketers are going to apply it.
Welcome to another instalment of our fortnightly round-up of the best US digital marketing stats we’ve seen.
This time we’re covering everything from CX to holiday shopping and the increasing number of B2B sales that happen online.
I think I've found my favourite ever email unsubscribe!
What a treat, on my birthday, as well.
See if you agree.
Marketing is becoming more digital and because of this, it seems that technology is becoming an increasingly important part of our jobs.
But is this true? And if so, which technologies matter the most?
Every year, marketing managers identify their primary areas of focus for the coming year.
At a macro level, the same topics come up again and again – personalisation, mobile and social.
There’s a reason these three themes consistently keep recurring – their capabilities and their role in commerce marketing are continually evolving.