Posts in Mobile

What were the biggest ecommerce trends in 2017?

It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.

So, what were the biggest talking points?

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The best digital marketing stats we’ve seen this week

This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who will. So, why not share it with your nearest and dearest (or, you know, people you don’t talk to on Twitter)?

The roundup includes talk about personalisation, packaging, and regrettable social media posts. Don’t say we don’t spoil you. 

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Four key digital trends impacting travel and hospitality brands

The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best all-round ‘experience’.

In fact, this emphasis on customer experience is so high that it has now collectively overtaken customer acquisition as the biggest business priority in travel.

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Target is the latest retailer to launch a mobile wallet: Will it work?

2017 has been a record-breaking year for retail, and not in a good way.

Under pressure from a number of factors, including the growth of ecommerce, brick and mortar retailers have closed thousands of stores this year and some, including big names like Toys R Us, Sears Canada and Payless, have filed for bankruptcy.

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Battle of the Christmas chatbots: Why M&S beats Lego & ASOS

Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.

This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.

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The best digital marketing stats we’ve seen this week

What better way to kick off the most festive month of the year than with a run-down of digital marketing stats?

Go on, grab and mince pie, you’re officially allowed now…

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How publishers are using augmented reality to bring stories to life

Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether. 

While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now able to bring stories to life in a whole new way. 

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The best digital marketing stats we've seen this week

A change is as good as the rest, and so we’re trying something slightly different this week. 

We’ve cherry-picked some of the best stats around, and paired them with some extra analysis and reading recommendations.  Optional, of course – we’re not going all Miss Trunchbull on you.

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10 thought-provoking digital marketing stats we’ve seen this week

Welcome to your regular dose of digital marketing statistics.

It's a good'un this week. The roundup includes news about brand safety, B2B growth, and Black Friday emails. If that’s not enough, you’ll find lots more to enjoy in the Internet Statistics Compendium, which subscribers can download right here.

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Are retail brands ditching mobile apps? A look at some stats & case studies

We are now spending more time than ever on our mobile phones. Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year.

Interestingly, with media and entertainment apps like Facebook and Netflix taking up the largest share, shopping apps are said to account for just 5% of users’ daily time.

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Adidas launches first shopping app: Is it any good?

Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition. 

Now, the sports brand has released Shop & Style – a shopping app that allows users to buy Adidas products and browse editorial content without the need to use their mobile browser. 

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Restaurants are going cashless, here's three reasons why

It used to be the case that some restaurants or cafes would only accept cash.

Today, the reverse seems to be happening. Driven by the rise in electronic payments, many are now choosing to go cashless – taking away traditional registers altogether. 

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