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With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.
It’s fair to say that connected devices are fairly commonplace these days. Many people own a smart TV or use a smartwatch.
What we might be a little less familiar with is this type of technology being used in a different context – let’s say, while cleaning our teeth or brushing our hair for example.
According to a recent report by KPMG Nunwood, levels of customer service in the UK are on the up.
Interestingly, many travel and hotel companies are said to have improved in this area in recent years, with brands such as Emirates, Virgin and Expedia all ranking in the top 50.
Google has been increasing its focus on travel for a while now.
Along with recent updates to its online airfare comparison tool, Google Flights (which now tells users the cheapest times to book tickets), it’s also launched its first native app in the sector.
At the end of last year, we asked a few experts to predict the social media trends we’ll be seeing in 2017.
Live video was a running theme, as was virtual reality. However, we thought we’d take the opportunity to explore another interesting topic - artificial intelligence (or AI).
Congratulations are in order. You have survived the first week of January (hopefully without too much complaint or injections of coffee).
What better way to reward you than with a jam-packed roundup of digital marketing stats?
Vice is the latest online publication to scrap its comments section.
In a statement announcing the news, Jonathan Smith, Editor in Chief of Vice Media, explained how comments are ‘prone to anarchy’ where the “loudest, most offensive, and stupidest opinions get pushed to the top and the more reasoned responses drowned out in the noise”.
In the past couple of years, it’s become more important than ever for websites to be mobile-friendly.
With two updates to Google’s algorithm, both of which centre around favouring mobile-optimised sites, those that ignore this now risk a significant impact to search rankings.
The hamburger menu has always been contentious, with many believing its rather smug parallel lines are too abstract, not understood by all users.
Even as the icon proliferated, as more and more company websites went responsive, it has seldom been viewed as a standard.
A new year means a brand new start, but it’s also a good chance to take stock of everything we've learned during the previous 12 months.
With this in mind, here’s a look back at some of Econsultancy’s research, with 10 of the most important stats from our 2016 reports.
We’re on the cusp of Christmas, people. But before many of us dive head-first into our sofas and stay there… why not indulge in some final festive stats?
Think of it as the ultimate gift, from me to you.