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Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.
Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.
Ready for the mother of all stats roundups?
You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.
When Childline first launched, it largely relied on public telephone boxes to offer a safe and secure way for kids to get in contact.
Thirty years later and the concept of a public telephone is probably alien to most children.
There's a fine line between transforming customer experience and transforming a product or service.
That distinction hasn't been lost on international banking group BNP Paribas as it seeks to respond to the digital disruption that is prevalent in the financial services sector.
What better way to step into spring than with a spellbinding roundup of stats?
We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.
The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.
According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead.
Of course, being mobile-friendly is not the only priority. Econsultancy's latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.
A majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives.
We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.
However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.
If the Thursday Curry Club isn’t incentive enough, UK pub chain Wetherspoons has just given customers another reason to visit.
Order and Pay is a brand new app that allows you to order food and drink without queuing at the bar.
I recently wrote about a new generation of ‘smart-switching’ apps that are aiming to make changing energy tariffs as pain-free as possible.
uSwitch, one of the most established and well-known comparison services, has been using this technology for a while. So, I figured it deserved a review in its own right.
According to recent reports, 70% of Facebook Messenger chatbots are failing to fulfil user requests. Consequently, the social network is set to scale back its AI efforts, instead focusing on a more simplistic system to ensure success.
But will this spell the end of the current chatbot trend? And what does it mean for brands that have already invested?
This week we’re welcoming in March with a monumental roundup of stats.
We’ve got news about cyber security, smartphone sales, sponsored content and lots more.