Posts in Social

Location networking startup Plazes raises £1.8m

Plazes, a social networking site based in Berlin, has announced that it has raised £1.8m in a first round of founding led by Doughty Hanson Technology Ventures.

Plazes is a social network site with the added dimension of location tracking. Plazes automatically detects your location and connects you with people or places nearby.

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Q&A: Six Apart's Anil Dash on business blogs

Anil Dash is the chief evangelist at Six Apart , the company behind popular blog platforms Movable Type, Vox and Typepad.

With many businesses still to recognise the potential benefits of blogging for SEO, internal communications and customer relations, we asked him how more converts can be won over in the enterprise space.

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Blog and User Generated Content monitoring services

With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.

But what tools, products or services are out there to help you track, analyse and report on all this activity?

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UK blog network bags $4.5m from new VC fund

Congratulations to Ashley Norris and Chris Price over at Shiny Media, who have sealed an investment of $4.5m from Dan Wagner’s newly-launched venture capital fund.

Wagner’s first move at Bright Station Ventures was to take 50% of the 22-strong UK-based blog network, which claims 3m readers each month. It is good news for Shiny and also a healthy development for the European blog sector.

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LinkedIn targets Europe after new funding round

Business social network LinkedIn has raised $12.8m (£6.5m) in a third round of funding, led by Bessemer and the European Founders Fund.

The move brings the total invested in LinkedIn to more than $26m (£13.2m), and valued the company at $250m (£127m).

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Teen girl site adopts self-service ad strategy

Flip, Condé Nast’s upcoming social networking site for teen girls, is to follow in the footsteps of Bebo  and allow its members to influence the ads they receive.

Media Week reports that users of the site, due to launch in early February, will be able to select which brands’ ads they will see, while also being offered the option to include ad-supported content in their pages.

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Q&A: Snipperoo’s Ivan Pope on brand widgets

Ivan Pope is the CEO of Snipperoo, based in Brighton. Launched last year, it aggregates widgets for end-users to place in their blogs, social networking pages and other websites. It is also planning to launch an API which it hopes will ease the large-scale distribution of widgets for content producers.

With some expecting 2007 to be the 'Year of the Widget', we asked Ivan what online retailers and advertisers can do to get in on the act.

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The split in companies' attitudes to social media

Another week goes by and another study is released which highlights the strength of social media.

Last week, a survey by Ann Majchrzak, Christian Wagner and Dave Yates illustrated  that corporate internal wikis really make a difference within an organisation. It can be accessed here, and a take on it is provided by Hemma of Headshift.

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The benefits of a relaxed blogging policy

One of the main fears of corporate blogging is the risk to reputation and the damage that employee bloggers can do to their own company.
 
If a firm does choose to allow employees to blog in work time, it is my experience that many legal and HR advisors advocate having a restrictive and detailed blogging policy to protect the firm.
 
A danger with this approach is that if you set up such a blogging policy, it will become so tight that no employee would dare to blog...

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Why PR is so powerful for online marketing...

For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and Online PR are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.

So I was interested to read which terms were the most searched for on Google in 2006...

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Interview with Reevoo CEO Richard Anson

Richard Anson is the CEO and co-founder of Reevoo, an aggregator of trusted reviews for technology etailers.

Through its Reevoomark service, the company incorporates reviews from confirmed purchasers of products into sites such as Comet and Jessops, earning money on a CPM basis. After recently securing Series-A funding, it is also developing its own site into a social shopping network, and looking to expand into other areas of retail.

We caught up with Richard earlier this month to ask him about the business case for teaming up with Reevoo...

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Bebo hires Google MD to expand international business

Social network site Bebo has announced the appointment of Joanna Shields, former Managing Director of Strategic Partnerships for Google EMEA to grow its international business.

At Google, Joanna Shields managed the company’s syndication network in Europe, working on partnerships with media and telecoms companies. She was behind Google’s broadband partnership with BSkyB back in December.

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