Posts in Social

Mobloggers lend PR pace to Olympics

The London 2012 Olympic delivery authority called on mobloggers to distribute some of the first images of the games' new brand identity.

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Web radio firm Slacker raises $40m in funding

Slacker, a recently launched web radio service, has raised $40m (£20m) in a second round of funding, to add to the $14.5m (£7.3m) raised in a Series A round of funding earlier this year.

According to peHUB, Centennial Ventures and Rho Ventures were new investors, while Austin Ventures, Mission Ventures and Sevin Rosen Funds, which had participated in the first round, invested again.

And it turns out that Slacker has some serious non-web ambitions...

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Bruce Willis adopts Second Life for Die Hard promo

Bruce Willis chatted with movie fans in Second Life to promote his upcoming Die Hard 4.0 release in a move that is being seen as good example of virtual world marketing.


capture: Dave Brown

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Google snaps up community photo site

Panaramio, a Spanish website that links photos with the geographical location they were taken at, has been acquired by Google.

Panoramio

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Top ten Facebook widgets

Social network Facebook opened its doors to third party developers last week, allowing users to add apps to their profile pages for the first time.

Since the launch of the Facebook development platform, plenty of widgets have been added to the site. Here's a list of the most popular so far...

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eBay buys StumbleUpon for $75m

Online auction giant eBay has confirmed today that it has acquired StumbleUpon, the browsing application that recommends websites to its users, in a deal worth $75m (£38m).

The purchase of StumbleUpon had been rumoured for a few months, with the recommendation site experiencing impressive growth (of 150%) over the past year. It now has more than 2.4m registered users, with 5m recommendations daily.

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Two thirds of employees use social nets for business

Two thirds of business professionals (65%) use social networking websites to help them make professional connections, new research has found.

Despite the likes of MySpace, Bebo and Facebook enjoying a reputation for popularity and frivolity among teenagers and students, the US Institute for Corporate Productivity found 65% of business people use such tools.

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CBS buys London-based Last.fm for $280m

Web radio service Last.fm has been snapped up by CBS in a $280m (£142m) deal, which is the largest ever UK Web 2.0 acquisition.

The move follows ongoing rumours that Last.fm would be acquired, but Viacom was believed to have been the likely buyer, and at a much higher price of $450m (£226m).

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Facebook welcomes third party developers

Social network Facebook announced a major facelift yesterday, with the site opening up to third party software by allowing its users to embed an array of applications into their profile pages.

Rival MySpace opened up to outside developers three years ago, but Facebook has until now resisted the move.

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Third of employees 'risk sack for blogging'

A human resources firm has warned that up to a third of bloggers and social network users risk the sack for posting damaging material about their employer.

Croner commissioned YouGov for a survey of 2,000 people which found 39% of bloggers admitted to publishing sensitive or damaging posts about their workplace.

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Six ways to improve online experience

There has been much discussion and comment recently about the quality of online customer experiences. Even small companies, run by specialists in their chosen field, need to provide a good online experience if they are to capture a share of the rapidly growing online spend. 

Here’s my novice's guide to improving the quality of your online experience... 

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Interview with Richard Spalding of Kontraband

Richard Spalding is the MD and co-founder of Kontraband  - owner of the popular distraction site of the same name and viral marketing agency The 7th Chamber. The company's currently self-financing but has just appointed investment bank GP Bullhound to secure funding for an assault on the US.

We asked Richard about his plans for the future, and why viral is still an under-thought-of part of the marketing mix....

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