The insight industry has a golden opportunity to step up and provide leadership for business in the current climate, but first the industry itself needs an overhaul if it’s to help others.
A special edition of Econsultancy’s Digital Transformation Monthly series examining the likely long-term effects of the coronavirus crisis on sectors from FMCG to retail and finance.
The amount of user-generated content (UGC) in marketing strategies has almost tripled in the last 10 years. This is according to a new report by Yotpo, based on a survey of 100 leaders of some of Europe’s largest ecommerce retailers.
With potentially the biggest recession for 300 years on the horizon, retail brands need to look to the marketing tactics that will deliver maximum value across the channels they own – email and the website.
A webinar discussing some of the questions arising from the disruption of the coronavirus crisis, with ideas for solutions including the challenge and opportunity for learning, the new skills and knowledge that will help guide marketers through these difficult times, and the continued importance of marketing fundamentals.
Corey Northcutt is Founder and CEO at Northcutt, an SEO agency for cloud and ecommerce. We caught up with Corey to find out how his business has been affected during the Covid-19 pandemic.
What makes up an effective content strategy? In this article we look at six fundamental elements, and how they can be tackled using the PROSPER framework. This is an excerpt from Econsultancy’s Content Strategy Best Practice Guide.
Facebook recently announced the launch of Shops; a new feature that enables businesses to display and sell products on the platform. We reached out to some social experts for their opinions.
Si Crowhurst, VP of Creative Labs at Vungle, a mobile advertising and app monetization company. He tells us how his average day and the broader business has been impacted by the pandemic.
How will retailers adapt to the change in customer behaviour that we’ve seen as a result of the pandemic?
At Econsultancy we’ve been talking to marketers and digital professionals about how they are adapting in the coronavirus crisis.