AI across the Customer Journey

Today, the ubiquity of technology has changed the way that consumers, businesses and society as a whole operates. On the cusp of what has been described as the next industrial revolution, this session will explore the ways in which new AI-powered capabilities and enhancements are already changing what is possible for customers and marketers.​

This 60-minute session will cover:​

  • The current state of the industry and the top use cases for AI in ​
    both marketing and experience design – from targeting to productivity. ​
  • The difference between generative and discriminative AI and how these technologies can work together to enhance customer understanding and experiences.​
  • Case studies of how AI is being used to support the entirety of the customer journey, from customer acquisition to enhancing loyalty. ​

This session will focus primarily on current and short-term future opportunities and is designed to support Econsultancy’s new and upcoming AI learning plan.


The Future of Marketing

Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.