Achieving Omnichannel Excellence Best Practice Guide
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.
Today, the ubiquity of technology has changed the way that consumers, businesses and society as a whole operates. On the cusp of what has been described as the next industrial revolution, this session will explore the ways in which new AI-powered capabilities and enhancements are already changing what is possible for customers and marketers.
This 60-minute session will cover:
- The current state of the industry and the top use cases for AI in
both marketing and experience design – from targeting to productivity. - The difference between generative and discriminative AI and how these technologies can work together to enhance customer understanding and experiences.
- Case studies of how AI is being used to support the entirety of the customer journey, from customer acquisition to enhancing loyalty.
This session will focus primarily on current and short-term future opportunities and is designed to support Econsultancy’s new and upcoming AI learning plan.
AI, Machine Learning and Predictive Analytics Best Practice Guide
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
Personalisation Best Practice Guide
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
Data-driven Marketing Best Practice Guide
A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution.
Customer service and generative AI: a uniquely transformational moment for the industry
Software company Intercom has been implementing generative AI in its customer support toolset. VP Customer Support Declan Ivory speaks to Econsultancy about what the tech means for the industry, from agent support and QA, to customer-facing bots and new human roles.
Marketing Automation Best Practice Guide
This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.
User Experience and Interaction Design
This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver great user experiences and design products that people like to use.
Implementing a Customer Experience (CX) Strategy Best Practice Guide
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
The Future of Marketing
Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.