How much video do teens consume compared to music? How pervasive is social networking?

What devices are used for media consumption, and in what proportion? How much content creation is going on?

Common Sense, a US not-for-profit, has released its 2015 census of tween and teen media use.

The report highlights and full findings are well worth checking out, but I thought I'd collect my five favourite charts.

N.B. the census covers 2,600 young people, a nationally (US) representative sample, and defines tweens as 8 to 12 year olds, and teens as 13 to 18 year olds. Screen and non-screen media are included.

The 'Gamers' and the 'Social Networkers'

The census results have broadly defined five types of teen media consumers.

What's interesting here is the fluctuation in social media usage between each profile, with social networking trailing music and video consumption, except within the 10% profiled as 'social networkers'.

The extent of video and TV consumption by over a quarter of teens (the heavy viewers) is perhaps the most striking part of this chart. The next figure looks at how this video and TV is consumed.

teen media profiles

TV and video by platform

Online video represents 22% of teen video consumption, with the smartphone the favoured device.

The broadcast TV platform does include connected TV (e.g. Netflix watched through a set), so this is perhaps slightly misleading.

DVDs are still hanging in there with 7% but it would be interesting to see how this is split across the age group.

teen media platforms

Content consumption, communication or creation

Although content creation represents only 3% of device usage (more on that in the next chart), it's interesting to see passive consumption as well below half of activity (39%).

Communication here includes social networking, with interactive consumption chiefly gaming.

type of media use by teens 

Digital creation is encouraging

Despite the 3% stat for creation on computer, tablet and smartphone, the chart below shows percentage of teens that profess to different types of content creation.

The 19% that create digital art and 10% that code may have profound implications for the improvement of functional skills in the workforce.

content creation by teens

The smartphone is way out in front

The last chart I've included gives a straightforward split of average time with each device.

Among teens, average time spent on smartphone is over an hour more than the second-placed device (and 8x that spent looking at print). 

time spent with each device - teens

For lots more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.

Ben Davis

Published 10 November, 2015 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

1177 more posts from this author

You might be interested in

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.