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Author: Graham Charlton
Graham Charlton was Editor in Chief of the Econsultancy blog. He has worked in the digital industry for more than ten years.
His pet topics include UX, CRO, and ecommerce in general. Add to that mobile, SEO, ill thought-out EU laws, the use of web technology offline, email marketing and that covers quite a bit. He has written several best practice guides on ecommerce and mobile, with more to come.
He can be found prattling-on on Twitter as @gcharlton.
New research has shown that online companies need to dramatically improve their customer service and offer more help to customers on their sites. Telecoms providers came off worst in the survey, with banking websites the best performers.
The survey, by eService provider Transversal, has revealed that customers often face waits of up to 2-3 days for their emails to be answered, a situation which is exacerbated by the lack of online help offered by some websites. Some 60% of customer emails are generated by the lack of available information on websites.
The number of bloggers in China has now topped the 17 million mark, and 34 million have signed up for blog accounts, according to a recent survey.
The research, by the China Internet Network Information Centre, also revealed that 75 million people read blogs on a regular basis in China, more than half of the 123 million internet users in the country.
US email marketing company MailerMailer released its Email Marketing Metrics Report this week, revealing practices to help businesses increase returns from their email campaigns.
Key factors highlighted in the report include the use of shorter subject lines, personalisation of emails, and targeted, well-managed lists. Campaigns using these strategies achieved higher then average open and click rates.
Google Inc boss Eric Schmidt says that politicians have yet to understand the true impact of the internet on voters' behaviour.
He believes that the internet will have the power to affect the outcome of elections, as voters increasingly use the resources offered by the online world to challenge statements made by their political leaders.