Today’s savvy web visitors are
increasingly looking for that ‘little something special’ and are flocking to websites
that treat them in unique and targeted ways.
To keep your content fresh,
engaging and relevant to ensure a visitor returns time and time again, investment
in an effective personalisation strategy is key.
many companies, the web has become a cornerstone, if not the heart, of their
business. So what would happen if your site went down for a significant length
of time? Or even for just a few minutes?
For a company with a static page it
may not mean much, but for an online retailer trading in the run up to
Christmas or a bookie on the day of the Grand National, the effects on the
bottom line could be catastrophic.
Are you prepared for the unexpected?
Web personalisation is about delivering targeted content and adaptive web experiences based on what you know about each visitor. For ambitious web marketers looking for the next leap in returns, this is a massive opportunity.
Of course, it’s not without risks. Get it wrong, and you’ll confuse visitors, waste resources and depress conversions. But get it right and you’ll surprise and delight your web visitors while driving your website to new levels of effectiveness.