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Author: Rebecca Lieb

Rebecca Lieb

Rebecca is a digital marekting consultant specializing in content marketing and SEO.

She launched Econsultancy's US operations and helped grow the company from zero to a highly profitable operation in two years' time.

A digital marketing and advertising veteran, Rebecca was editor-in chief of The ClickZ Network for over seven years.  For a portion of that time, Rebecca also ran Search Engine Watch.  Earlier,  she held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television.  As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal.  She spent five years as Variety's Berlin-based German/Eastern European bureau chief.  Until recently,  Rebecca taught at New York University's Center for Publishing,  where she also served on the Electronic Publishing Advisory Group. 

LL Bean tops in customer service

The NRF Foundation/American Express Survey just announced the winners of its Customers’ Choice survey, with L.L. Bean coming out on top.

The survey, conducted by BIGresearch which polled 8,167 consumers, named Bean the hand-down winner in online, as well as offline, customer service channels.

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American Idol teams with Habbo

Brand launches in virtual worlds were all the rage a couple of years ago - until they weren't


It's been a while since an announcement came down the pike that a major brand was teeming with a vitual world for a major launch, but that's exactly what Fremantle's "American Idol" plans to do with kids and teens oriented Habbo. Ninety percent of the site's users fall squarely into Idol's top audience demographic: teens age 13-18.
American Idol has been something of a mobile sensation with this age group as well. Episodes generates up to 78 million text message votes for singing contestants in the talent showdown.

The Idol space will be free to Habbo members and open year round. It will be filled with branded merchandise for sale, as well as expose users to sponsors and advertisers whilst they are watching mini talent shows and other events on the stage.

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Obama continues to leverage social media and online democracy

He won the US presidential election in no small part due to a brilliant online strategy, which Barack Obama is encouragingly continuing at his Change.gov website.

Today, the soon-to-be American president launched a new social democracy-in-action feature on the site, The Citizen's Briefing Book.

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Recession collides with "Amazon Tax"

Since the dawn of US ecommerce, the question has been "to sales tax, or not to sales tax?"

Consumers and online retailers are squarely in the don't-tax camp, while state governments, which stand to reap the tax dollars, are of a differing opinion. New York state has been trying to get out of state sellers, such as Amazon, to collect and pay state sales tax on transactions, which could reap hundreds of millions of dollars in annual revenue for the cash-strapped government (particular now that once-lucrative Wall Street revenues are fading fast).

The rule of thumb has long been that if the online seller has a bricks and mortar local presence in the state, e.g. Apple.com has local Apple stores, state tax is levied on online transactions. Amazon, as well as other online-only retailers such as Overstock.com, challenged New York's attempt to get them to pony up 8.25 percent on all New York state transactions.

Yesterday, a NY State judge dismissed Amazon's suit as groundless.

Blame.....the affiliates?

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