Posts tagged with 'AdWords'
When Google reports its Q4 2008 earnings this Thursday, a lot will be learned about the state of the consumer internet and the online advertising market.
As I mentioned yesterday, one estimate has search advertising spend dropping significantly (8%) in the quarter. This despite the fact that search advertising was expected to hold up better than display advertising; some even predicted search advertising would benefit from a flight to quality.
The past several days have seen several Google announcements.
Here's a run-down on the most important.