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Google has announced a major change to its global trademark policy. Effective in June, the search giant will permit the use of trademarks as keywords as part of AdWords campaigns in many countries around the world.
Previously, Google was much more restrictive; a permissive policy was the exception and applied only to a handful of countries, including the US, Canada and the UK, where it began allowing the use of trademarks as keywords in 2008.
AdWords is Google's cash cow and it helped the company go from upstart to 800 lb. gorilla in a remarkably quick period of time.
But what if a single legal issue put AdWords as we know it in jeopardy?
One of Google's biggest goals seems to have little to do with dollars and cents. It's a simple one: 'do no evil' and it has been widely promoted for the simple fact that few billion-dollar corporations set such a goal.
Obviously, aiming to do no evil and actually doing no evil are two different things and Google has been criticized over a number of issues.
How can Twitter make money? It's the one question everyone has been asking and the one question Twitter hasn't been in a rush to answer.
But as Twitter continues to experience massive growth during a painful recession, revenue is a subject that Twitter probably shouldn't put off for too long.
The last 6 months have been sobering for Google. Once at the top of the world, Google has seen its share price plummet and the idea that it would be immune to recession has been proven a fallacy.
So Google is doing what any good company does: cutting out the fat. It has already shuttered a number of projects that weren't going anywhere and is refocusing its efforts on its core business.
If you use Google Analytics, Google has launched a new program that might be of interest.
Google Analytics IQ (short for Google Analytics Individual Qualification) is similar to the Google Advertising Professionals program, which certifies individuals who work with AdWords.
It's the last thing newspapers need. You can almost hear the gnashing of teeth, the hair-pulling, and the calls in to legal.
Not now! Not Google!
But it's true - Google's longstanding policy of no advertising on the Google News site is becoming less policy than loose guideline. As John Battelle so aptly puts it, "sh*tstorm to follow."
Google is now running contextual ads against Google News search results in the United States. Search for "Barack Obama" right about now and you'll see ads for a Barack Obama watch, and a Barack Obama wall plaque. Search "recession" and you get pretty much what you'd expect -- work-at-homes schemes and continuing education programs.
Some Google AdWords advertisers are probably not having the best Monday.
Last Friday, Google announced a change to the AdWords display policy: all display URLs within each ad group must have the same top-level domain.
The UK’s most prominent paid search marketers have been up in arms this weekend after VCCP Search claimed to be the first agency to assign IP to clients.
MarketingWeek ran a story last week that started off as follows: “VCCP Search is offering its clients the opportunity to retain their intellectual property rights. The agency previously kept the rights of any search keywords it purchased on behalf of the client, but in an effort to retain clients, it is now letting them retain those rights. VCCP Search says it is the first agency to offer such a service.”
Late last year, Google unveiled SearchWiki, a new set of features that enable Google users to re-rank, delete and comment on results that appear on Google search.
A Google spokesperson stated that SearchWiki is "a new way to empower users" and to let them add their "personal touch to our algorithms."
Conversions are everything when it comes to paid search engine marketing. When it comes down to it, the health of your conversion rates and cost per conversion can mean the difference between success and failure.
Search marketers who don't track conversion data and incorporate it into their campaign management are tempting failure.
Click fraud has always been an issue for advertisers using paid search, but for many, it has been considered a cost of doing business.
So long as campaigns are profitable, worrying about click fraud hasn't always seemed like a priority.