Posts tagged with Apple

How to market creatively without using all of the senses

Three seconds. 

That’s the tiny window you have to capture someone’s attention with your ad. That window seems especially tiny when the mute button’s been pushed by the platform hosting your material.

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Apple is not going to target ads based on your credit card balance

A new Apple patent involving ad targeting technology has tech blogs abuzz.

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Why Apple Pay offers brands more than just another payment channel

The announcement that Apple Pay would be extending to the UK in July 2015 created a buzz of excitement in the technology and payments world.

Apple claims the new product will enable consumers to substitute their existing bank card and use their iPhone 6, 6 Plus or Apple Watch instead.

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Apple Watch: owners love it, but should brands buy in?

Earlier this year, Apple released the Apple Watch to much fanfare, and a fair amount of skepticism.

Months later, the long term prospects for Apple's newest product are still debatable, but data is starting to emerge about the device's initial owners.

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Safari in iOS9 to make ad blocking easier

The hits just keep coming for advertisers looking to reach consumers through digital ads.

The latest setback for online advertising: the version of Safari that will ship with iOS 9 will make it possible for developers to build ad blocking extensions.

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Apple Music: all the best reactions, information and stats

Are you excited by Apple Music? I think I’m excited by Apple Music. Let’s discuss whether this is a valid opinion or not.

One of the first subjects I really got my teeth into on the blog two years ago was digital music, both in its streaming and downloadable formats. 

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Will a complex customer experience hurt the Apple Watch launch?

While some are predicting that Apple will become the world's first trillion-dollar publicly-traded company, it isn't difficult to find skeptics who believe the company's newest product, the Apple Watch, is going to be a huge disappointment.

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One of the more sarcastic Apple Watch articles you’ll read today

I’m stuck in a mild quandary about whether to bother writing about the Apple Watch or not…

If you care enough about Apple’s entry into the world of wearable technology then you would’ve surely been glued to your MacBook or iPad Mini last night. Poring over the details delivered via keynote speech and already fully sated with every possible specification of the Apple Watch (emphatically no longer referred to as the ‘iWatch’).

Or if you’re everyone else in the world, your reaction is probably more along the lines of this…

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Apple: the mobile customer journey from search to checkout

In December we took a look at the experience of searching for an Apple product, clicking-through to the online Apple store and then purchasing the item from a customer’s point of view.

The above investigation was carried out on a desktop and I praised its faultless paid search strategy and for providing a fluid, fast and overall joyful ecommerce experience. 

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How retailers can use data personalisation to improve customer experience

Are retailers doing enough with our data to make online customer experiences truly personal?

If you’re used to shopping on Amazon regularly then you’ll be used to a homepage full of items you’ve already browsed, items inspired by your history and other recommended products based on your preferences and behaviour.

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Apple: the customer journey from search to checkout

In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.

Much like previous investigations on UK retailers John Lewis and Halfords this explores the customer journey in a nutshell, looking at visibility, relevancy, ease-of-use and speed of experience.

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Eight interesting digital marketing stats we saw this week

It's Friday, so it's time for the ever-popular internet statistics round up.

This week it includes London Fashion Week, digital natives, travel bookings on mobile, video gaming, and the impact of both duplicate and quality content on Google rankings.

For more great stats, download the Econsultancy Internet Statistics Compendium...

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