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Posts tagged with Apple

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Concept stores: what do they mean for customer experience?

After the demise of HMV, many were quick to plan the future of retail.

Econsultancy got in on the act, too, suggesting ways in which the internet could save the high street.

The consensus seemed to be that experiences on the high street would be more important than mere commerce. Why go into a store if the journey of finding a product and taking it to the till to pay is as boring as it is online?

Over the past three years or so, I think we have seen the resurgence of the concept store. In fact, I think retail has woken up to the value of service, great product display, interactivity, digital technology and a great shopping experience.

Here, I've taken a look at some of the concept stores out there, and what they mean for customer experience.

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Five key trends and takeouts from Google I/O 2014

This year’s Google I/O conference, held weeks after Apple’s WWDC, showed the world that Google really is taking over every aspect of our lives, and challenging its fiercest rivals.

As Android users have increased from 530m last year to more than 1bn this year, Google announced its ‘biggest ever overhaul’ with a completely new set of Android products. 

Read on for my top five developments (plus a dose of healthy rivalry)...

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The rise and rise of search

The recent preview of OS X Yosemite from Apple caused predictable amounts of chatter online (including this article) and rightly so.

Sales of Macs hit 4.8m in Q1 2014, up from 4.1m for the same holiday period in 2013. OS X has a big impact on the conventions of UI and UX.

The feature I saw the most buzz about on social is the improved Spotlight. The feature has a new search window and a rich, scrollable preview of results that finds stuff on your Mac but now also Wikipedia, Bing, Maps, and other sources.

This is the latest reminder of how powerful search is and how consumers increasingly rely on it across technology and the web.

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10 US digital marketing statistics we've seen this week

More US digital marketing statistics for you this week.

Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive. And lots more, of course.

Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

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What are iBeacons and why they might change marketing?

As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.

Here I’ll be answering the following questions: What are iBeacons? What are their practical applications? Are iBeacons better than similar existing technology?

All this in a tone of voice that has been described as both 'helpful' and 'not too rambling'.

Just a cursory glance around the internet and indeed our own blog, throws up a lot of phrases and acronyms surrounding the term iBeacons (NFC, BLE… iBeacons).

Let’s have a little wade through the jargon. Bear with me, I’ll try and do this as logically as possible.

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Future customer experience will be all about the personal touch

The continued growth of ecommerce is nothing new. But what is new and critical for businesses to understand is the role of the touch-integrated customer experience.

Today, the first device a child interacts with is a touch device, whether a smartphone, tablet, phablet or even wearable technology, and consumers of the future will expect the motion of touch integrated fully into every experience they have.  

As a result, the next challenge for businesses will be completely integrating touch into the shopping experience.

3 comments
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Eight inspiring digital marketing campaigns from Samsung

Samsung has generated a bit of buzz in the tech world this week by announcing a Kanye West and Jay Z concert at SXSW that is only open to owners of its Galaxy devices.

It marks the continuation of Samsung’s association with Jay Z, as back in 2013 Galaxy owners could grab a free copy of the rapper’s new album by downloading an app.

This inspired me to delve further into Samsung’s back catalogue to see what other interesting digital marketing campaigns it had been come up with over the years.

You can also read similar posts focusing on digital campaigns from Coca-Cola, Nike and McDonald’s...

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Finding an alternative to iTunes: Amazon MP3

As of February 2013, more than 25bn songs had been downloaded from the iTunes store, averaging over 15,000 songs per minute.

There is no denying the power and ubiquity of Apple’s digital music service, after all it has transformed the way that everyone on the planet consumes music. 

Unfortunately iTunes is a deeply flawed experience. It's impersonal and slow, with lack of support for different file formats, a stubbornly rigid price model and no browser access.

In this ongoing series I’ll be checking out the competition to see if we can find a digital music platform that can finally trump iTunes.

Previously I looked at 7digital, this time I’ll be taking a look at Amazon MP3.

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7digital logo

Finding an alternative to iTunes: 7digital

As of June 2013, iTunes achieved 575m registered users and it’s adding 500,000 new accounts every day.

There is no denying the power and ubiquity of Apple’s digital music service, after all it has transformed the way that everyone on the planet consumes music.

It’s by no means a flawless experience however...

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How marketers can use iBeacon to add relevance to location-based targeting

While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based services in iOS, offers exciting new opportunities to engage consumers in retail stores and other destinations.

iBeacon uses Bluetooth 4.0 to pick up signals from Bluetooth-enabled phones. With an advanced API software and transmitter hardware that reaches up to 150 feet, the technology allows businesses to precisely estimate a phone-owner’s location, and exchange data and information.

iBeacons are so efficient that even the largest of stores would only need handful of beacons per floor to enable a high degree of positioning accuracy.

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65% of global smartphone owners use Android OS: stats

In a sideways blow to Apple, Windows Phone and Blackberry, Android is now the dominant operating system of mobile users worldwide.

Android use has climbed from 27% in 2012 to 65% in 2013. An even more impressive figure is the 270% increase in Android use since the end of 2011. 

These figures come from the Q4 2013 market research study by GlobalWebIndex (GWI), in which 170,000 respondents were interviewed in 32 markets, representing 89% of the global internet population.

Here are some more fascinating stats from the study involving device ownership and privacy.

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10 websites that aren’t responsive (and probably should be)

Here’s a joyously surprising list brought to me by Andrew Warren Payne.

The headline is entirely factually correct, these websites are not responsive. Whether they should be or not is a matter for debate, and I hope one you will take up in the comments section.

There are pros and cons of going responsive and each organisation should be aware of its own ideal site strategy. I’m sure many of our readers know the UX and hence search boost of going responsive is now growing large enough to prove worthwhile, even in the face of much development time.

See what you think of this list.

30 comments