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Posts tagged with Apple

stars and stripes

10 US digital marketing statistics we've seen this week

More US digital marketing statistics for you this week.

Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive. And lots more, of course.

Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

0 comments
wicker man 1973 Christopher lee

What are iBeacons and why they might change marketing?

As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.

Here I’ll be answering the following questions: What are iBeacons? What are their practical applications? Are iBeacons better than similar existing technology?

All this in a tone of voice that has been described as both 'helpful' and 'not too rambling'.

Just a cursory glance around the internet and indeed our own blog, throws up a lot of phrases and acronyms surrounding the term iBeacons (NFC, BLE… iBeacons).

Let’s have a little wade through the jargon. Bear with me, I’ll try and do this as logically as possible.

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Future customer experience will be all about the personal touch

The continued growth of ecommerce is nothing new. But what is new and critical for businesses to understand is the role of the touch-integrated customer experience.

Today, the first device a child interacts with is a touch device, whether a smartphone, tablet, phablet or even wearable technology, and consumers of the future will expect the motion of touch integrated fully into every experience they have.  

As a result, the next challenge for businesses will be completely integrating touch into the shopping experience.

3 comments
samsung logo

Eight inspiring digital marketing campaigns from Samsung

Samsung has generated a bit of buzz in the tech world this week by announcing a Kanye West and Jay Z concert at SXSW that is only open to owners of its Galaxy devices.

It marks the continuation of Samsung’s association with Jay Z, as back in 2013 Galaxy owners could grab a free copy of the rapper’s new album by downloading an app.

This inspired me to delve further into Samsung’s back catalogue to see what other interesting digital marketing campaigns it had been come up with over the years.

You can also read similar posts focusing on digital campaigns from Coca-Cola, Nike and McDonald’s...

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amazon mp3 logo

Finding an alternative to iTunes: Amazon MP3

As of February 2013, more than 25bn songs had been downloaded from the iTunes store, averaging over 15,000 songs per minute.

There is no denying the power and ubiquity of Apple’s digital music service, after all it has transformed the way that everyone on the planet consumes music. 

Unfortunately iTunes is a deeply flawed experience. It's impersonal and slow, with lack of support for different file formats, a stubbornly rigid price model and no browser access.

In this ongoing series I’ll be checking out the competition to see if we can find a digital music platform that can finally trump iTunes.

Previously I looked at 7digital, this time I’ll be taking a look at Amazon MP3.

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7digital logo

Finding an alternative to iTunes: 7digital

As of June 2013, iTunes achieved 575m registered users and it’s adding 500,000 new accounts every day.

There is no denying the power and ubiquity of Apple’s digital music service, after all it has transformed the way that everyone on the planet consumes music.

It’s by no means a flawless experience however...

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How marketers can use iBeacon to add relevance to location-based targeting

While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based services in iOS, offers exciting new opportunities to engage consumers in retail stores and other destinations.

iBeacon uses Bluetooth 4.0 to pick up signals from Bluetooth-enabled phones. With an advanced API software and transmitter hardware that reaches up to 150 feet, the technology allows businesses to precisely estimate a phone-owner’s location, and exchange data and information.

iBeacons are so efficient that even the largest of stores would only need handful of beacons per floor to enable a high degree of positioning accuracy.

2 comments
android logo

65% of global smartphone owners use Android OS: stats

In a sideways blow to Apple, Windows Phone and Blackberry, Android is now the dominant operating system of mobile users worldwide.

Android use has climbed from 27% in 2012 to 65% in 2013. An even more impressive figure is the 270% increase in Android use since the end of 2011. 

These figures come from the Q4 2013 market research study by GlobalWebIndex (GWI), in which 170,000 respondents were interviewed in 32 markets, representing 89% of the global internet population.

Here are some more fascinating stats from the study involving device ownership and privacy.

4 comments
alibaba mobile app institial

10 websites that aren’t responsive (and probably should be)

Here’s a joyously surprising list brought to me by Andrew Warren Payne.

The headline is entirely factually correct, these websites are not responsive. Whether they should be or not is a matter for debate, and I hope one you will take up in the comments section.

There are pros and cons of going responsive and each organisation should be aware of its own ideal site strategy. I’m sure many of our readers know the UX and hence search boost of going responsive is now growing large enough to prove worthwhile, even in the face of much development time.

See what you think of this list.

30 comments

Audi to Apple: who is using digital on the high street?

We’ve looked previously at the state of digital retail in London and found that bricks and mortar, in most cases, is still exactly that.

A lack of wi-fi and interactive devices was identified as an issue for Oxford Street's retailers. 

Of more interest, perhaps, is not the overall picture, but how individual retailers are using technology, how this affects the customer experience and for what product types.

Home electrical, technology and automotive retailers have been shown to make greater use of digital media in-store. These products are purchased by informed customers and part of the in-store experience is about providing the customer with information via digital devices.

Of course, many of the products in these sectors are digital themselves and are on display for use in store.

80% of the home electrical/technology retailers on Oxford and Regent Streets had interactive devices for customers to use, versus just 16% of fashion, shoe and accessories retailers.

But let’s look at some specific retailers for best practice or otherwise. Again, this information comes from eccomplished's latest research.

4 comments
amazon logo

Top US buzz brands of 2013

Here are the top 25 US brands of 2013, according to YouGov's BrandIndex.

This is based on brand perception, acquired by conducting approximately 2.5m interviews a year and asking the question "If you've heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?"

It seems the most popular brand of 2013 in terms of positive regard is Amazon.com, which has overtaken Ford as America's corporate sweetheart.

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jingle all the way arnold schwarzenegger

Optimising PPC landing pages for Christmas

During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?

I took a look at paid search in my beginner’s guide what is paid search (PPC) and why do you need it? last month, and since then I’ve been a lot more attuned to this method of search engine marketing.

However I've also realised that PPC ads are for nothing, and a complete waste of searcher's time and an advertiser’s money, if conversion isn’t happening.

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