Posts tagged with Black Friday

Avoid 3rd party jams

Don't let site tags turn Black Friday into Blue Monday

It’s Black Friday, and you’re quietly confident. You’ve planned your marketing campaign in meticulous detail.

You’re expecting a lot of extra website traffic, but you’ve taken steps to make sure you can deal with it.

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Boosting online revenue during Black Friday & Cyber Monday

Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season. 

In 2014 the effects of Black Friday saw UK retail sales rise at their fastest annual rate in more than 10 years, with £810m spent and online sales jumping 13% year-on-year.

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REI opts out of Black Friday, sort of

For many retailers, Black Friday is a crucial shopping day that can make or break a year, so it's inconceivable that a major retailer would choose to sit it out.

But one large American retailer has decided to do just that.

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black friday

Black Friday: US sites ranking well in Google UK results

Search for 'Black Friday' and related terms in Google UK and you'll likely be returned a host of US websites in the results.

Below is page one of the UK SERPs (search engine results pages). As you can see, six out of the nine results are US sites.

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How to make Black Friday stand out in the longer holiday season

Many critics believe Black Friday won't be as big as past years. That doesn't have to be the case.

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10 steps to email success at Christmas: part two

With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan.

So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success...

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10 steps to email success at Christmas: part one

It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. 

Retailers are already thinking about how they can captivate consumers and drive revenue this year.

With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now. 

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Wal-Mart crashes Prime Day, should other retailers follow suit?

Yesterday (Wednesday 15 July 2015) in celebration of its 20th anniversary, Amazon is promised its Prime customers "more deals than Black Friday." 

You can judge for yourself how successful this was for the retailer.

Despite the ‘quality’ of the bargains on offer, Prime Day is a reflection of just how important Prime has become to Amazon, and how the ecommerce giant is increasingly wielding it to win business away from other online retailers and brick-and-mortar competitors.

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How Black Friday stole Christmas

As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual.

But will the customer accept Black Friday as an excuse for poor website performance in future?

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Which retailers had a good Christmas online?

It's that time of year when retailers report on Christmas trading, so I've rounded up some of the key ecommerce figures.

As IMRG reports, ecommerce continued to grow, with the market worth £104bn in 2014, up 14% YOY. 

Not every retailer had a great Christmas though... 

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How can retailers prepare their fulfilment networks for Black Friday 2015?

Online sales figures from November and December 2014 show that Black Friday has finally taken hold in the UK.

Data taken from the IMRG’s E-Retail Sales Index shows that overall online Christmas sales (defined as 02/11/14 to 21/12/14) were up 13% year-on-year.

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Top five Christmas 2014 digital marketing stats

The festive season is perhaps the most challenging and rewarding time in multichannel commerce.

Last month, the internet was awash once more with statistics and trends that dig right down into understanding how consumers are shopping at Christmas, and how merchants are striving for their engagement and cash.

As always, our Internet Statistics Compendium collects the best digital stats from around the globe and across the online and mobile landscape.

Today, I have collected the top five that really piqued my interest over the Christmas period and thought I’d try and sum up why these data points might be valuable to marketers and digital types going on into 2015.

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