Posts tagged with China

Ecommerce in China: What are the challenges & opportunities?

China presents an increasingly tantalising market for brands looking to expand their ecommerce presence internationally.

But what are the exact challenges and opportunities they face?

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An insight into the Chinese ecommerce market for Singles Day

China is set to become the world’s largest online retail market, having enjoyed explosive growth in the last few years. The market is mainly powered by China’s 302m online shoppers, incidentally the world’s most active online purchasers.

Much of the Chinese ecommerce industry's explosive growth is attributed to the unique landscape in itself. The market value of ecommerce is largely derived from the weak offline retail sector, and online retail has provided consumers with a much needed alternative way of shopping.

Econsultancy's new State of Ecommerce in China report, published in partnership with hybris, an SAP company, looks in more detail at this market.

To focus on the potential the Chinese ecommerce industry has, I’ve decided to share a few snippets from the report. Not to forget it's Singles Day, the largest online shopping day in the world. Enough said.

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globe

What's happening in cross-border ecommerce?

Ecommerce continues to grow, increasing by around 10%, 2013 to 2014.

Part of this growth is due to the continuing emergence of APAC, specifically China. This has created what PayPal calls 'new spice routes' with countries trading cross-border when it comes to ecommerce.

I've done a bit of a literature review to bring myself up to speed on how international ecommerce is changing. I hope you find it informative.

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stats

Eight online marketing statistics we've seen this week

Chinese consumers, Indian smartphone users, American advertisers - there's a global feel to this week's stats roundup.

If that wasn't enough, there's also some UK fashion, wearables, online security and adblocking figures. Enjoy!

Skip over to the Internet Statistics Compendium for more digital marketing trends.

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10 digital marketing stats we've digested this week

The stats we've got this week range from the sublime to the ridiculous.

From Twitter mentions of abbreviated phrases (FML, LMAO etc.) to declining retail spend in food. In there, too, is some interesting data about mobile spend in China and the state of SEO.

As usual, for many more stats, download our Internet Statistics Compendium...

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three squirrels nuts

China: from WeChat mcommerce to experiential nuts

It's hard to get one's head around China. The scale and the speed are vast and fast.

So, I thought I'd round up some companies doing interesting things online in China, just to give a snapshot of marketing in the country.

Full credit where it's due, these are all taken from Barney Loehnis' presentation (he's head of digital in APAC for Ogilvy & Mather) at the Future of Digital Marketing 2014.

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tom cruise in minority report

48 quotes from the Future of Digital Marketing

What does the future hold for digital marketing, ecommerce and retail?

That's the question the speakers at Econsultancy's Future of Digital Marketing conference try to answer every year.

Here are 48 quotes from 2014's event, ranging from wearables to China, digital transformation to user interfaces, retail to the smart home.

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Chinese flag

Welcome to digital in China: the people, platforms and players

Given the sheer size of China’s economy and the all-encompassing power of its communist government, it’s easy to think of it as a place where speed and innovation might be stifled.

However the very opposite is true according to Ogilvy & Mather's head of digital in APAC Barney Loehnis, who gave one of the keynote talks at Econsultancy’s Future of Digital Marketing event.

Loehnis who has been working in Asia for eight years, describes the working environment as “brutal”.

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Is Baidu pay per click advertising the only way into China?

It has been said that, “great minds discuss ideas, average minds discuss events and small minds discuss people.” But any discussion about doing business in China cannot help but talk about people.

According to the China Internet Network Information Center (CNNIC) by the end of 2013 there were 618m internet users in China. This is around 46% of the population. 500m people use mobile devices to connect to the internet and 302m people are e-shoppers.

But I don’t want to focus on discussing people, although it is quite clear that is a barometer of business in China. I want to discuss some ideas as to how to connect with these people.

What ways can brands from outside China reach these people?

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Beijing

Ecommerce in China: 25+ stats that highlight one big opportunity

The sheer size of the Chinese ecommerce market makes it an enticing challenge for many Western businesses.

And to give an idea of exactly why brands like Burberry, ASOS and Selfridges are hoping to expand East, I’ve rounded up some stats which reveal the scale of the opportunity for online retail in China.

This post gives a good foundation for any ecommerce professionals with an interest in the Chinese market, and in future posts I’ll take a look at the major players within the industry, including Alibaba Group, Tencent and Baidu.

Or for more information, read our posts looking at how to approach social marketing in China and 30+ interesting stats about mobile commerce in APAC...

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clarins.cn

Western brands selling to a China that’s increasingly open

The Chinese market is massive and whilst American and European brands are actively pursuing it, Chinese companies are also actively courting this interest.

In this post, I’ll give some examples of brands that have moved into China, selling directly online. I’ll also detail moves from Chinese companies such as Alibaba, which is encouraging US retailers to sell into the country, as well as Chinese brands partnering with US brands with both parties benefitting.

To start with some context, Ernst & Young estimate that by 2030, China’s ‘middle’ will number 1bn and represent two thirds of the world’s middle.

And despite this burgeoning demand in China, home-grown brands are lacking. As China’s twelfth five-year plan comes to end (one of its tenets is aimed at encouraging national brands, not just designers), there are an increasing number of international partner brands in China, and some Western businesses have been bought, too.

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10 interesting digital marketing statistics we've seen this week

Here are some of the best stats that we've seen this week.

This week it includes Facebook's latest billion dollar purchase, ecommerce integration, Android's dominance of the smartphone market and online marketing spend in China.

And for more digital marketing stats, check out our Internet Statistics Compendium.

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