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It’s no surprise that retail brands are increasingly looking to expand beyond their core market.
The opportunity to become established at an international level, engage new customers and ultimately, open up additional revenue streams is an enticing prospect for any brand with ambitions for growth.
Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.
Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).
It's not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.
Ecommerce is becoming the fuel that powers the retail industry.
The US Department of Commerce actually attributed most of the retail industry's growth to ecommerce, saying that it was the driving force when automobile and gas purchases weren't factored into the equation.
Product descriptions have long been advocated as both a sales and an SEO tactic.
But is this a bit 'web 2.0', or even 'web 1.0'?
Here is some evidence that product descriptions could be a red herring.
Why am I comparing two well-known fashion retailers and their ecommerce sites?
Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.
So, I thought I'd look at two quite different fashion retailers, and see how they match up.
Welcome to another dose of our regular US digital marketing stats round-up. Some say it is even more eagerly anticipated than the Presidential Election.
This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more.
You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion.
Yet despite the risks, some marketers have managed to pull it off.
In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results on Reddit.
Tinder-style ecommerce apps have been gaining momentum of late.
Tunsy uses this same addictive UI but, interestingly, it's a marketplace, where multiple retailers can find customers.
I got the inside story from Mehdi Boumendjel, co-founder and CCO.
It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world.
I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word.
She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”
Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.
It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.
Let's look at some of the key features.
Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’
So turn up that screen brightness, put your glasses back on and let’s do this thing.
It’s that time again. I’ve been reading through some of the best US-focused digital marketing stats from the last week or so and I’ve summarized some of the most interesting ones below.
This week we’re covering the top frustrations of mobile shoppers, native ads, email, The Oscars and much more.