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Posts tagged with Ecommerce

The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

5 comments

Top 10 digital marketing stats of the week

Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson. 

Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world. 

Yes, this is my last day as the official weekly Econsultancy digital marketing stats round-up guy. 

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How online retailers can improve price optimization strategies

The key to price optimization doesn't lie in retailers' speed of price changes, it lies in the accuracy and calculation.

Over the past couple of years, speed has been the name of the game in the retail industry.

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screwfix site

Five UX lessons retailers can take from Screwfix.com

Screwfix has recently upgraded to a responsive website.

Looking through the site, it occurred to me how much ecommerce retailers in other sectors can learn from hardware retailers that have been traditionally catalogue-based.

Here are a few features worth considering.

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Three ways to optimize for Amazon's pricing strategy

Amazon has become synonymous with great deals.

Retailers using the marketplace have spoken out about drastic undercutting from Amazon as a retailer, especially because they reprice with such high frequency (changing the price of the bible 100 times in five years).

But what's Amazon’s actual strategy when it comes to pricing?

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globe

Five tips for retailers targeting international expansion

It’s no surprise that retail brands are increasingly looking to expand beyond their core market.

The opportunity to become established at an international level, engage new customers and ultimately, open up additional revenue streams is an enticing prospect for any brand with ambitions for growth.

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kogan

Kogan.com - a world of cheeky (and divisive?) UX

Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.

Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).

It's not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.

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Three customer service techniques that would even please Restoration Hardware's CEO

Ecommerce is becoming the fuel that powers the retail industry.

The US Department of Commerce actually attributed most of the retail industry's growth to ecommerce, saying that it was the driving force when automobile and gas purchases weren't factored into the equation. 

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nike product page

Ecommerce product descriptions: Are they always necessary?

Product descriptions have long been advocated as both a sales and an SEO tactic.

But is this a bit 'web 2.0', or even 'web 1.0'?

Here is some evidence that product descriptions could be a red herring.

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topman

Topman vs. Next: who has the best purchase journey UX?

Why am I comparing two well-known fashion retailers and their ecommerce sites?

Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.

So, I thought I'd look at two quite different fashion retailers, and see how they match up.

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Eight exciting US digital marketing stats from the past week

Welcome to another dose of our regular US digital marketing stats round-up. Some say it is even more eagerly anticipated than the Presidential Election.  

This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more. 

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Five brands that proved marketing on Reddit can work

You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. 

Yet despite the risks, some marketers have managed to pull it off.

In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive results on Reddit. 

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