{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Jump

Integrating marketing activity across all your channels: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October. 

This article, from Chloe Thomas, was originally published on the Indium Web Management blog...

3 comments

Measuring multichannel marketing campaigns: a #JUMPchallenge post

This post by Peter O'Neill is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October. 

In this post, originally published on his blog, Peter looks at the issue of measuring and evaluating marketing performance across multiple channels... 

3 comments

JUMP blogging challenge round up

We've had some excellent entries to our JUMP challenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

We'll be announcing the results on Friday, and the lucky winner will receive a blogging hamper made up of an iPad, moleskin notebooks, a press pass to JUMP, and free Econsultancy membership. 

JUMP Blogging hamper

I've rounded up the various entries to the JUMPchallenge, all on the subject of joining up online and offline marketing... 

1 comment

Five tips for excellence in joined-up marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post, by Tink Taylor, has been published on the dotdigital blog. Tink has five tips for improving multichannel marketing... 

0 comments

C is for…joined up marketing excellence: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post by Maria Wasing, was originally published on the Episerver blog. Maria looks at the five Cs of multichannel marketing...

0 comments

A bad customer experience affects all channels: a #JUMPchallenge

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post was written by Geoff Galat, and was published on the tealeaf blog. Geoff talks about how a bad customer experience has a knock on effect across all channels. 

0 comments

Tracking multichannel sales: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post is by Merinda Peppard, and was originally published on the Efficient Frontier blog... 

0 comments

Joining online with offline marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This entry comes from Darika Ahrens, and has been published on the Grapevine Consulting blog...

0 comments

Joined up marketing for small business: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

In this entry, taken from the JupiterJasper blog, Bronwyn Durand looks at the issue of joined up marketing from a small business perspective... 

0 comments

The consumer doesn’t distinguish between online and offline: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This latest entry comes from Jed Hallam's blog, and looks at the reason why companies need to join up their marketing efforts: the consumer. 

0 comments

How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

Kevin Cochrane, Chief Marketing Officer of Day Software, discusses the importance of implementing a multichannel marketing approach across all touch points of an organisation. 

0 comments

Why it’s worth your while to join up online and offline marketing: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

The post comes from Illiya Vjestica, and was originally posted on the Dog Digital blog. The whole post is worth checking out, but here is an extract showing how some UK brands are using multichannel.

0 comments