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Posts tagged with Metrics

Measurementcamp and the risk of social media silos

siloWhen I read the word 'Silo' I recall the massive industrial grain storage silos that used to scare me as a child.

Having grown up on a UK TV diet of Doctor Who, Blake 7 and The Tripods, anything that looked vaguely like an enemy spaceship became the subject of irrational fear and bad dreams.

These days I fear silos of a different nature.....

2 comments

New metrics and business models for digital publishing - selling outcomes not inputs?

New metrics and business models for publishersAre publishers using outdated metrics? How should they be innovating and reinventing their business models?

Understandably there has been much debate of late around publishing business models. The rise of the internet, compounded by the global economic woes, are making it increasingly hard to see where the money is in publishing and media going forwards.

6 comments

Is the unique visitor an endangered species? Duh

Metrics matter. Every online publisher and every digital marketer knows this.

In a new article, BusinessWeek's Sarah Lacy asks the question: is the 'unique user' metric an endangered species?

0 comments