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Posts tagged with Metrics

New metrics and business models for digital publishing - selling outcomes not inputs?

New metrics and business models for publishersAre publishers using outdated metrics? How should they be innovating and reinventing their business models?

Understandably there has been much debate of late around publishing business models. The rise of the internet, compounded by the global economic woes, are making it increasingly hard to see where the money is in publishing and media going forwards.

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Is the unique visitor an endangered species? Duh

Metrics matter. Every online publisher and every digital marketer knows this.

In a new article, BusinessWeek's Sarah Lacy asks the question: is the 'unique user' metric an endangered species?

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