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Think your phone number is safe when browsing the web via your mobile? It seems like a logical assumption to make.
But that might not be quite true if you're an O2 customer.
High street retailer House of Fraser has starting working with real-time attribution and tag management company TagMan to help it plan, implement and track online campaigns.
The company, which operates 63 stores as well as Houseoffraser.co.uk, says it plans to use TagMan's system to improve its marketing effectiveness.
It will involve several O2 services, including Priority Moments, real time location and O2 wi-fi, to deliver personalised targeting for House of Fraser’s O2 customers.
Can the vaunted joint venture between the UK network operators get them back on top in the mobile advertising arms race?
What happens when you attempt to promote climate change awareness by blowing up a few children? You get Splattergate, which is now the name associated with the fallout from the 10:10 initiative's ill-conceived (and now canned) film which depicts children who show no interest in cutting their carbon emissions exploding at the hand of a teacher who is more eco-conscious.
And if you're a brand which supported the 10:10 initiative producing the much talked-about film, you get a harsh lesson about the risks associated with greenwashing.
It’s been that time of year again, the season of goodwill and a time for giving, for caring, for understanding, and for tolerance. And for receiving…
So what did you get for Christmas? If, like me, you’re an O2 customer, then you will have received lots of text messages pimping out its ’12 Days of Christmas’ iTunes-related marketing campaign.
Unfortunately, you’ll have received these messages whether you wanted them or not.
American iPhone users have been quietly biding their time until Apple ends its exclusive contract with AT&T, hoping for better service, cheaper phones and lower monthly bills. But if the iPhone situation across the pond serves any example, those things aren't likely to happen any time soon.
Starting January 14, Vodafone is set to start selling iPhones in the U.K. But the company's cheapest deal will end up being more expensive over the lifetime of the device than anything currently offered to iPhone users. That's bad news for consumers who expected a little competition would make the iPhone more accessible to users.
Mobile operator O2 has launched a faceless blog called ‘Mum-E’ to support a £6m family-orientated ad campaign.
I’m baffled as to why the firm has decided to invest a chunk of its marketing budget into what is essentially an anonymous blog. Since when did this sort of thing work?
Econsultancy has recently been highlighting the many uses of Twitter, which is a customer service solution, a marketing platform, and a brand monitoring tool.
Now, new research from O2 has found that smaller businesses are quickly adopting this online medium.