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Posts tagged with Tesco

App review: Tesco Store Finder

Supermarket giant Tesco has just released its first iPhone app, which allows users to search for their nearest store, get directions, and look through the product range.

Unlike the recent Ocado iPhone app, users cannot actually place orders via the app, but it is a potentially useful app. I've been trying it out...

Tesco Store Finder app


Site review: Clothing at Tesco

In the same week that Amazon launched its standalone footwear site, Tesco launched its clothing range online on a separate website, Clothing at Tesco.

The site showcases the clothing range that shoppers will find in its Extra stores, as well as exclusive online items. I've been trying the new site out...

Clothing at Tesco


Sainsbury's launches its non-food range online

Sainsbury's launched its latest online offering over the weekend, adding 4,500 products, including electricals, furniture and toys.

While rival supermarket retailer Tesco has been selling a wide range of products online for three years, Sainsbury's has been slow to get more of its product range online. I've been looking at the new range on the website...


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Tesco opens up its DB, offers affiliates lifetime commissions

A move by Tesco may provide some hints about the state of affiliate marketing and its future.

Earlier this month, Tesco sent the 150 developers who have been working with Tesco.com's Grocery API an email detailing that the company was opening up its database to them and giving them the ability to build applications that could potentially generate lifelong affiliate commissions.


Tesco targets ASOS, chooses Venda for fashion venture

Tesco’s online fashion store is launching this autumn, and Venda has won the lucrative contract to become its e-commerce partner.

Tesco’s move into the world of online fashion comes after excellent recession-busting growth from the likes of ASOS, which the supermarket giant has squarely in its sights. 

Initial reports suggested that the Tesco venture would focus on the retailer’s own-brand products, but it is thought that third party brands will be introduced next year. 


Does B&Q really need a site intro page?

B&Q recently launched a standalone next-day delivery service which is designed to compete with retailers such as Screwfix. Problem is, it has also introduced a kind of into / portal page for visitors to choose which B&Q site they want to use.

Click on B&Q's homepage from a search engine, or head straight to diy.com and this is what you will see, and visitors now need to choose from the three options before they can start shopping:

B&Q intro page


E-tailers need to do more to sell big ticket items

Online retailers can do a lot more to help sell their products online, by using better product descriptions to convince customers to buy, and providing better quality product photos, especially in the case of more expensive items.

A post by Katie Lee on the Telegraph blog yesterday asks the question: 'Why is shopping online still so terrible?', and based on the headline, I was prepared to defend e-tailers, as there are some excellent e-commerce sites around, and most have improved over the last year or so.

While the title may be a bit of a generalisation, there are some good points about the quality of sales copy on product pages, and the poor quality of product photos. I've been having a look at some examples where retailers could do a lot more to sell expensive items...


Supermarkets missing out on an SEO opportunity?

The number of searches for store opening times and related terms spiked over the Easter weekend, as people looked to see if it was worth a trip to the local supermarket, but retailers aren't making the most of these searches.

Robin Goad from Hitwise has been looking at the number of searches for these terms, finding that Tesco, Asda and Sainsburys all featured in the top ten.