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Posts in Content

What happens to OpenOffice.org under Oracle?

Even if you're one of the brave few who tries to make it through the world without a copy of Microsoft Office, chances are you can't live without a decent word processor and spreadsheet program. For those who want something free and are wary of cloud-based solutions like Google Apps, one free, there's a decent chance you've considered OpenOffice.org, a popular open source productivity suite that offers a lot for very little ($0).

But OpenOffice.org's future is being called into question. That's because OpenOffice.org in its current form had much of its development funded by Sun Microsystems, which agreed to be acquired by Oracle in 2009.

2 comments

Growing profits is hard for content farms

There can be little doubt that there's a market for content produced by so-called content farms. And that this is having an impact on the market for online content in general.

But are content farms sprouting profits that match the popularity of their business model? Perhaps not.

6 comments

Start Me Up! A profile of Copify

copifyThis week on Start Me Up we speak to Martin Harrison, CEO of Copify.

Whatever kind of marketing you are involved in, there's almost always a need for quality, relevant copy. Copify is attempting to take the hard work out of sourcing freelance copy at short notice.

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Conde Nast introduces glamourous new look for iPad

glamourWhile conventional thinking tells us that tech geeks and early adopters tend to have a Y chromosome, research shows that women are increasingly the most prolific users of hardware and networks, spending more time online and engaging more often and more meaningfully.

With the launch of the Glamour Magazine app, Conde Nast is taking steps to engage this important market more directly.

0 comments

Facebook wants to help you answer your questions

Have a pressing question? Need an answer? Chances are you'll turn to your friends and family, but doing so isn't always easy. Time and distance often separate us from the people we know, and sometimes a second or third opinion is needed.

So what's the solution? If the company has its way, the answer to that question is Facebook. Yesterday, the world's largest social network announced that its much-anticipated product, Facebook Questions, has entered beta and is being released to a growing number of Facebook users.

8 comments

Will the Droid X be Verizon's iPhone?

The iPhone, despite the recent unwanted attention, is still arguably the most desirable smartphone in the world. But in the United States, the mobile carrier the iPhone is exclusive to, AT&T, is far from the most popular carrier.

It has been hampered by complaints about network quality, and while many argue that AT&T simply needs to invest more in its network, others argue that AT&T is the victim of the iPhone.

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15 linkbait techniques for SEO and social media

15 linkbait techniques for SEO and social media  Linkbaiting is sometimes perceived in a negative light, perhaps because some linkbaiting techniques intentionally polarise opinion. But mainly linkbait is simply a case of creating great content. Hardly controversial.

At Econsultancy we try to create compelling content in order to drive traffic, recommendations and links.

Broadly speaking, the more links you attract, the higher your Google positions are going to be, though nowadays there’s a little bit more to linkbait than SEO.

Back in the day people would blog about your article, whereas today they may choose to share the link on Twitter. And that's not quite the same thing... 

29 comments

Will the iPad + social media + a magazine format = success?

The iPad? Hot. Social media? Hot. Magazines? Not so hot.

What do you get, however, when you put them all together? One startup is trying to find out, and some notable venture capitalists and angel investors were eager enough to pony up $10m to help it.

7 comments

Over half of opened emails deleted within two seconds: study

You never get a second chance to make a good first impression. And when it comes to email, you only have a couple of seconds to make a good impression.

That's according to Litmus, a provider of email marketing and analytics solutions. Using its Email Analytics service, it looked at "4 million opens across hundreds of different email campaigns" and what it found should both frighten and encourage email marketers.

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Can Posterous be all things to all people? It's trying

Posterous, the "dead simple place to post everything", has won a lot of praise for building an easy-to-use publishing platform. And it's so confident that users of other platforms will like it that it recently launched a campaign that is enabling users of other platforms to migrate their content over to Posterous.

Tomorrow, Posterous will set its sights on perhaps the juiciest target in the blogosphere: WordPress. WordPress, of course, is the popular open source blogging platform/content management system. And WordPress.com, which is the hosted solution offered by WordPress parent Automattic, hosts millions of blogs.

3 comments

Seven ways to avoid marketing meltdown

meltdownWhatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it.

These include daily tasks, too much research to do, the temptation to head to the pub. All of these things regularly pop up and threaten to knock us off course. Here's seven simple steps that will help keep your marketing on track...

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Yahoo's outsourcing: why the weak will get weaker

Yahoo's identity crisis is nothing new. And under the reign of the company's current CEO, Carol Bartz, Yahoo's identity crisis has arguably turned into an identity tragedy.

Nothing reflects that better than Yahoo's newfound 'product development' strategy: outsource everything to third parties, some of which were previously competitors. Recently, Yahoo outsourced Yahoo Personals to online personals competitor Match.com, and yesterday it was announced that Yahoo is outsourcing a good chunk of Yahoo Real Estate to real estate competitor Zillow.

5 comments