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Posts in Content

A/B testing: five informative case studies

A/B testing is an incredibly useful tool for designers, developers, managers and executives. Sadly, despite the benefits, it’s often underused.

The news for those who shun A/B testing is particularly bad: it can facilitate dramatic improvements in numerous KPIs, including conversions and sales, as evidenced in the following five case studies.

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Article marketing: is it worth the effort?

Increasingly the content marketing is growing from a glint in the copywriter’s eye to a fully fledged marketing beast, rampaging through budgets and upsetting marketing manager’s neatly planned timetables (We even run a course about it).

Someone, somewhere finally figured out that if you have a lot of compelling content, then you’ll get more readers hanging out on your site. Of course, the trick lies in making people aware of all that fantastic content in the first place.

It’s fair to say that users are often creatures of habit, visiting the same blogs and sites on a daily basis, so while link building and guest blogging have major parts to play in a detailed content strategy, occasionally the only way to get in front of those cloistered users is to market articles directly to sites they are already visiting.

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LinkedIn and the 80/20 rule

Social networking started its meteoric rise more than a half a decade ago, but some of the biggest names in the space are just getting set to really cash in.

One of those names: LinkedIn, the social network that has carved out a lucrative niche as the social network for professionals. It's going public soon, and could pave a golden path for social networking brethren like Facebook when they go public.

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Six reasons why your brand should hop on the API bandwagon

The monolithic brands of the industrial age are giving way to the distributed, participative and democratized brands of the digital age.

In this post, I'll explain how APIs can take your brand in promising new directions by harnessing the power of the community...

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Apple's App Store subscriptions: the good, the bad and the ugly

Some publishers believe that Apple may hold the key to a profitable future. Thanks to the success of the company's iPad, for instance, there's a lot of excitement amongst traditional publishers who have seen their revenue from 'old' channels like print plummet. Some publishing moguls, such as Rupert Murdoch, are so excited that they're investing tens of millions of dollars in iPad publishing.

But previously, there was a huge barrier: a lack of an Apple-sanctioned solution for selling subscriptions from within Apps. That solution came yesterday, and it offers some things publishers will probably love, but a few things publishers will likely hate too.

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Developers, publishers beware: everywhere is nowhere

iOS, Android, Windows 7, the App Store, Android Market, Windows Marketplace, Facebook, Twitter, Quora, Google TV, PS3...

The number of channels and platforms on the internet and mobile internet is astounding. And it's growing practically every single day. In many ways, this is a blessing, but it's also a curse for developers and publishers.

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51 essential link building tips

I’ve been fortunate enough to write over 275 blog posts across a variety of different SEO blogs, some have been successful, others have had more a lead balloon vibe. Often you have no idea beforehand which ones are going to work. 

But one pattern I’ve been able to discern is people love in-depth blog posts. So inspired by great posts, like Aaron Wall and Glen at Viperchill’s long-form posts, I wanted to produce my link building opus of as many ways I could think to build links for here on Econsultancy.

So below are some of my top tips that cover off pretty much every way you can go about building links...

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Online video usage up significantly: report

Online video may have a long way to go before it dethrones the television in the United States, but its rapid rise shows no signs of slowing down.

According to Nielsen, home and work online video usage rose a whopping 45% in January 2011 as compared to January 2010. Perhaps the most impressive fact: this growth isn't being driven by new users. The number of unique viewers only increased by slightly more than 3%, meaning that those who are already consuming video online are consuming more of it.

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The anatomy of an ideal guest blogger

The anatomy of an ideal guest blogger  At Econsultancy we’ve always tried to share the knowledge of our community, which is far greater than our own collective brain.

We used to do this primarily through a weekly interview with an in-house e-commerce professional, where we’d try to ask the kinds of questions that would lead to some revealing answers. We’ve always greatly preferred actionable insight, rather than exclusive company news.

A few years ago we published the first post on this blog and shortly thereafter started to invite industry experts to contribute articles. The Econsultancy brand is heavily aligned to ‘learning’, and what better way to learn that to share first-hand insight from guest bloggers who are insanely knowledgeable in their field?

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Bing copies Google, again!

You'd think that after being caught red handed copying Google (or not), the engineers at Bing would come up with something original. But copying Google is just far too easy.

Sarcasm aside, Bing announced yesterday that it has added new personalization and localization features closely resembling similar features Google has had in place for some time.

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HP TouchPad: the iPad's first real contender?

The market for tablet devices, which basically didn't exist at this time last year, is now a major focus for just about every large computer and mobile manufacturer.

Yet despite this, one company is reaping almost all of the rewards: Apple.

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Introduction to DDG and digital sales & marketing for SME/SMBs

This is an introductory article for small to medium businesses who are either behind the digital sales and marketing curve, or who are dabbling with digital tactics for either branding or lead generation purposes. 

The focus of this article is 'Digital Demand Generation' (DDG), a discipline that combines a custom combination of digital tactics for lead generation (traffic), and an implementation of a marketing automation tool to manage lead progression through the funnel towards a closed sale. 

This discipline is now emerging as Revenue Performance Management (RPM) and was originally termed Marketing Automation. Regardless of title, progressive organisations can make significant strides forward with DDG  by increasing their number of leads, number of sales qualified conversions and reduction of the sales cycle in terms of time and expense. 

Using digital marketing tactics, marketing automation tools and the latest best practices can result in a tremendous revenue growth opportunity for SMEs, but be sure to consider the suitability of DDG for your business.

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