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Posts in Content

Google Caffeine: the most refreshing Google update ever for SEOs?

Need a Caffeine boost? After much anticipation and discussion, Google's latest 'big update' is officially here.

Unlike many major Google updates, which include alterations to the factors Google uses to rank pages, Caffeine instead represents an update to Google's web indexing system. The result: Google says Caffeine "provides 50 percent fresher results for web searches than our last index."

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AOL's CEO wants to cure journalism's technophobia

AOL's CEO Tim Armstrong has been at the company for over a year now. As he readily admits, AOL has a long way to go before it will be able to stop depending on its slowly depleting dial-up revenues. But on stage at CMSummit in New York on Tuesday, Armstrong highlighted a key point of his strategy. Journalism is technologically challenged. AOL's trying to change that.

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How to save journalism? The FTC thinks there's a tax for that

Journalism, apparently, is in trouble. The once-dominant financiers of journalism -- newspapers -- are dying. And while some see hope in new media, the harsh reality is that journalism's woes have less to do with distribution mediums and more to do with business models.

That's because the kind of journalism that is threatened is expensive, and even online, there aren't too many business models that can support it. So what should we do?

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Publishers, group commerce and private sales: a match made in heaven?

Yesterday, Sugar Inc., an online publisher focused on women's media, purchased FreshGuide, a group buying startup similar in nature to Groupon.

According to Sugar Inc. CEO Brian Sugar, the purchase was a no-brainer for his media company: "We believe the winning business model for next generation media companies must include diverse revenue streams...we believe that FreshGuide will provide local advertisers the ability to advertise to Sugar's large audience in a high-quality and cost-effective manner."

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Five reasons not to like Facebook's 'Like' button

If the numbers are any indication, publishers really like Facebook's new Like button. But should they?

For obvious reasons, Facebook is attractive to publishers, and it wants to keep it that way. It provides publishers with plenty of tools that they can use to bring Facebook-driven experiences to their websites. The Like button is one of the newest offerings for publishers but there are several reasons publishers may want to think twice about putting it on their pages.

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How do you get the biggest bang for your content buck?

Producing relevant content is important for site optimisation, both for pure SEO benefit and to improve the user experience and drive conversion.

This post looks at how you can make the most of four types of web content (information pages, images, videos and blogs) and move away from a flat view where content is isolated in one place.

Much of this is common sense but I know many web teams who don’t fully appreciate the value of their content. 

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Google TV: will it finally deliver television-web convergence?

For nearly as long as the internet has been available to the general public, entrepreneurs and technologists have dreamed of the convergence of the television and the web. From WebTV to today's internet-enabled gaming consoles, the small screen and the internet have been introduced to each other.

But the type of convergence that many have predicted and sought to create has remained elusive. The world's biggest search engine, however, hopes to change that.

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The top seven Facebook tools for publishers

Facebook may increasingly be on the receiving end of criticism related to its stance on privacy, but the world's largest social network is still one of the top places to reach consumers online.

With more than 400m registered users globally, Facebook is the world's largest social network, and publishers looking to stay connected with their users and acquire new users have plenty of Facebook tools at their disposal to do just that. Here are seven of them.

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Download 'Hurt Locker' on BitTorrent? That might really hurt

The Hurt Locker won six Oscars earlier this year, and if its producers have their way, it will also be a big winner in court.

U.S. Copyright Group, a company operated by a group of intellectual property attorneys, has been retained by Voltage Pictures, which financed The Hurt Locker, to file a lawsuit targeting potentially tens of thousands of individuals who downloaded the film via BitTorrent. Ouch.

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User testing reveals iPad usability flaws

The iPad is selling like hot cakes. Already, Apple has sold more than 1m of the tablet devices.

But how does the iPad stack up in terms of usability? According to a study conducted by Jakob Nielsen and his firm, Nielsen Norman Group, there's room for improvement.

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Five ways publishers lose ad revenue

Despite the fact that paid content and premium services are back in fashion today, a significant number of online publishers still rely wholly or partially on advertising revenue.

Yet many of them shoot themselves in the foot by engaging in behavior that limits their potential to generate ad revenue instead of boosting it.

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For sale on the cheap: another struggling magazine

The carnage in the print world continues. The latest big-name publication to go up for sale: 77 year-old Newsweek.

The magazine, which covers U.S. and global news on a weekly basis, has, like many print publications, seen its subscriber base erode over the years. That has made it hard to run as a sustainable business. Newsweek lost nearly $30m last year, and just over $16m in 2008.

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