Enter a search term such as “mobile analytics” or browse our content using the filters above.
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Copy has always been important to online retailers. For obvious reasons, a well-written product description, for instance, is likely to produce more sales than the standard manufacturer's version.
But there's a new trend: online retailers going beyond product descriptions and building content-rich properties run in large part by folks from the publishing world.
With cloud solutions becoming more and more popular with businesses, selecting the right providers is becoming more and more important.
Thanks to its skyrocketing popularity, established technology companies and upstarts alike have rushed to create cloud offerings. The competition this produces is a boon for companies shopping for cloud offerings, but it also creates challenges when looking for a provider that can be trusted.
Studies show large websites are failing to deliver on the most basic expectations for usability and accessibility.
Why is this? How does it impact marketers? And what can they do about it?
Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web.
The websites that are succeeding online are the ones that concentrate on the delivery of quality user experience, functionality and added value elements such as personalisation to really engage with visitors.
Journalism or not? Ethical or unethical? WikiLeaks, the infamous internet-based organization that releases sensitive and often-classified material that is leaked to it, is perhaps one of the most controversial organizations in the world today.
But despite the controversy surrounding WikiLeaks, it appears that at least one major newspaper is envious enough of what it's doing to start its own online service designed to allow 'whistleblowers' to share their wares.
Thanks to Apple, we know that there's a market for tablet computing devices. But what we still don't know is how the growth of tablet devices will impact the usage of other computing devices.
Some, not surprisingly, believe that the tablet is a killer. A popular meme on this front: the iPad is killing netbooks. But is that really the case?
Mobile is here to stay, and publishers are eager to embrace it, even if figuring out how to is not an easy task.
Thus far, publishers have focused much of their effort on building native mobile apps, and it's no surprise why: mobile apps are being downloading at a frantic pace.
According to a recent report by IHS Screen Digest, the top four mobile app stores may generate close to $4bn in revenue this year, and ABI Research has forecast that by 2016, consumers will download 44bn mobile apps.
Newspapers need help anywhere they can get it, and the Audit Bureau of Circulations is trying to help. Recently, it updated the rules it uses to calculate newspaper circulation.
One of the changes: free copies given to local schools and newspaper employees are now counted.
That should help, right? Apparently, it's not that easy. Despite the Audit Bureau of Circulations' good intentions, newspaper circulation in the U.S. continues to decline.
Content may be king. At least that's what many companies in the business of producing content think for obvious reasons.
Take Demand Media, for instance. It's so confident that its content is an appreciating asset that will produce value over a long period of time that it amortizes the costs of producing content over five years.
Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.
A big reason for that is a proliferation of channels that publishers can use to reach consumers in meaningful ways. To take advantage of multi-channel opportunities, however, publishers need multi-channel strategies.
Faced with the reality that viable businesses require revenue, more and more newspapers and magazines are erecting pay walls on their websites.
But paid content isn't a panacea, and it's far easier -- and more comfortable -- to erect a pay fence. Case in point: the New York Times, whose new pay wall features enough holes to fit a truck through.
If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original.