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Posts in Content

What does 2011 hold for display and demand side marketing?

Many advertisers, agencies, and technology providers face their biggest challenge in 2011: how to innovate and keep pace with the dynamic and every changing digital landscape.

Going into 2011 advertisers and agencies will need to adapt, embrace innovation, new technologies and structure for changes in the way that display is purchased and managed. Data, inventory, demographics, audience segmentation and behavioural retargeting are all vital components in the rise of demand side platforms (DSPs).


Is Tumblr Friendster, or Twitter?

The market for blogging and microblogging services is quite competitive, but one of the simplest, Tumblr, has also managed to build a large and loyal following.

But keeping up with that large following as it grows is proving to be tough, and after experiencing 24 hours of downtime the other day, some are questioning whether more tumbles will take their toll on user loyalty.


iPlayer coming to the US...on an iPad

Is the iPad the future of media and publishing? Media moguls like Rupert Murdoch and Richard Branson think it is. As a result, they're making big bets on the iPad.

Another big name apparently has a lot of faith in Apple's tablet device too: the BBC. According to reports, it is planning to launch a version of iPlayer in the United States, and has chosen to roll it out on the iPad.

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Social ranking signals revealed: what Google and Bing are really using

It's widely assumed that search engines are incorporating signals from popular social networking hubs into their algorithms. After all, millions upon millions of links are shared every day on sites like Facebook and Twitter. It would be somewhat surprising if search engines like Google and Bing were ignoring these links, particularly given the fact that the largest search engines all have data deals in place with Twitter and/or Facebook.

But which signals are being used, and what sort of weight are they being given? Thanks to interviews Search Engine Land's Danny Sullivan conducted with both Google and Bing representatives, we now have a better idea.


Can etailers steal holiday marketshare from brick and mortar stores?

Holiday shoppingWhile comScore predicts  holiday shoppers will spend more than $32 billion online this year, that's just a fraction of the $852 billion Deloitte expects in overall holiday spending. So what's keeping more of that money from being spent online? 

Stats from Millward Brown reveal factors keeping shoppers tied to the retail store experience. They also shed light on three ways etailers can make the online shopping experience more attractive.


Murdoch and Branson: blinded by the iPad's glare?

In the run-up to the launch of the iPad, there was a lot of talk about the impact Apple's tablet computing device would have on traditional publishers. For some, including publishing execs, the iPad was seen as potential source of revitalization for newspapers and magazines.

While it remains to be seen whether or not the iPad will be as beneficial to traditional publishers as many hoped, it has become clear that finding success on the iPad isn't any easier than finding success in the broader market.

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A/B testing comes to the masses with WordPress plugin

Multivariate testing is one of the most powerful tools available to online publishers. But many of them don't use it for various reasons, from lack of knowledge about multivariate testing to lack of simple testing solutions.

At a weekend hackathon event, a couple of developers decided to change that by building a Headline Split Tester WordPress plugin that gives WordPress publishers the ability to set up A/B testing of their post headlines.


ACTA one step closer to reality with EU Parliament approval

Last November, I suggested that ACTA, the not-so-secret-anymore Anti-Counterfeiting Trade Agreement that governments have been negotiating for more than a year, could be "the worst thing for the internet - ever."

And with a 331-294 approval in the EU Parliament, it's one step closer to reality.


Are you ignoring affluent shoppers with your holiday campaigns?

holiday giftThough the US economy is showing signs of a slow recovery, most holiday messaging will still focus on discounts and lower pricing to attract shoppers. It makes sense to target price-conscious consumers, but etailers that just promote discounts could be missing another important holiday shopper segment: affluents. 


Safari gets important updates with iOS 4.2

Is the future of the mobile internet apps or web browsers?

Despite the current popularity of apps, particularly those offered through Apple's App Store and Google's Android platform, many believe that eventually we'll interact far more with the mobile internet through the web browser than we do with individual apps.


Six rules for producing optimised web content

Content is king for many reasons but principally because content helps satisfy your visitors’ information needs, driving conversion, and it enables search engines to include your webpages in SERPs for relevant keywords and phrases.

So why do many web owners fail to keep their websites fresh and leave old content hanging around waiting to be put out to pasture? The common theme I’ve picked up on is that web teams struggle to know what content to produce and how to prove that the time invested has an ROI, so it becomes their bete-noire.

This blog tackles the first dilemma and sets out simple rules that will help structure the creation of relevant content.


Ads, not internet, to blame for newspaper woes: study

It's common wisdom that the long, painful decline of newspaper business models began as the internet blossomed.

The internet is blamed for just about everything, from declining print subscription revenue to freefalling classified ad revenue. But is the common wisdom about the internet and newspapers wrong?

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