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Posts in Customer Experience

Bring retail marketing experience online for on-site uplift

Online retailers should remember their heritage in order to ensure they stay ahead of the competition.

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TripAdvisor revamps website

Holiday user review website TripAdvisor is relaunching its website, with the revamped version now live in the UK and the US version to follow by the end of the year.  

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Game revamps website

UK retailer Game has unveiled a revamped website that provides customers with recommendations based on previous site usage, as well as customer reviews.

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Ten ways to improve online checkouts

Recent figures indicate that around half of all potential customers bail out  during the checkout process.

While there are several reasons for this, including uncontrollable ones like users checking delivery charges or comparison shopping, usabilty problems at the checkout are also partly to blame.

We list ten ways to make the checkout process smoother and reduce abandonment after the jump:

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eBay taps into social commerce

eBay is looking to improve its stickiness for buyers by creating 600 social networks around items for sale on the site.

The ‘Neighborhoods’ feature amalgamates shoppers’ photos, reviews, tips and responses in a bid to provide a fuller experience than the site’s existing discussion forums.

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House of Fraser - a user experience review

Paul Rouke takes a look at House of Fraser's first e-commerce site and the lessons that can be drawn from its persuasion architecture, browsing functionality and overall user experience.

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Steve Jobs, Blue Peter and usability

Two news stories caught my attention recently – the UK launch of the iPhone and the scandal at the BBC over naming Blue Peter’s kitten. 

You might not think they are related, or related to usability - but I beg to differ.

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10 reasons why your website sucks

There are a lot of excellent websites out there and many have focused on improving the user experience in recent years, but there are still a lot of sites that fail to pay enough attention to usability issues.

After the jump, our list of the things that annoy us about websites, some from well known brands who really should know better...

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Online travel - recommendations on the purchase process

E-consultancy's recent Travel Website Benchmarks report looks at ways to reduce abandonment once a customer has decided on the travel product they wish to purchase.

A certain amount of drop-off is to be expected at this stage in the process, and customers abandon the process once they have selected a flight or hotel for a variety of reasons.

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Yahoo! ugrades its user experience

Yahoo! has made a number of changes to its search engine, adding a search assist feature, as well as beginning to display videos, photos and other media in search results.

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Banks adopt content targeting in push for growth

Acquisition-minded high street banks are embracing content targeting, to personalise the experience of visitors and boost conversion rates.

HSBC, Lloyds TSB, Barclays and Halifax are using technology provided by TouchClarity, which serves content and product recommendations that are relevant to each visitor based on a range of factors.

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Microsoft reveals Live Search updates

Microsoft has revealed a number of updates to its search engine as it attempts to claw back some market share from Google, including the planned introduction of a version of Google's Universal Search.

The planned changes, will will be introduced over the next few weeks, were unveiled at the company's Searchification event yesterday.

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