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Posts in Customer Experience

Jakob Nielsen and Google on collision course

Jakob Nielsen has released another eyetracking study that throws unethical advertising techniques into the spotlight. Only this time, it is from a publisher's perspective, and while interesting it's nothing particularly new.

The study investigates the effectiveness of 'making ads look like content', and concludes that more users will take notice of such an ad.

5 comments

Tips on improving the checkout process

Just under 50% of online customers abandon their purchases during the checkout process - one of the biggest causes of lost revenue for online retailers.

While many of the reasons for this are beyond the control of the retailer, such as comparison shopping by users with no intent to buy, there is still much that can be done to reduce abandonment rates.

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DIY store application Shopify launches marketplace

Shopify, a website that allows users to set up their own e-commerce store with integrated payments, has launched an online marketplace for shoppers to search for products from all Shopify's stores.

Shopify, launched back in April, provides a similar function to French startup Zlio, allowing users to set up, stock and personalise stores, using a range of templates.

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True behavioural targeting means more than segmentation

Behavioural targeting will give the best returns when a wide variety of on and off-site factors are pulled into the equation.

The technology can give great results with site content and isn't just something you should be asking your ad network about.

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Seedcamp receives over 260 applications

Seedcamp, the VC-backed project which aims to help foster the next wave of European startups, has said it has received over 260 applications from over 40 countries.

The project, backed by Saul Klein, is running a week long event in London next month, where the five best startups will receive funding of €50,000 to launch their business, in return for a 10% stake.

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Polar Rose launches photo search tool in beta

Polar Rose is a Swedish startup that's developing photo search and facial recognition technology for use on the web. It has recently launched in a private beta.

Polar Rose aims to use the technology to make images on the internet as searchable as text documents and web pages. It raised $5.1m in funding from Nordic Venture Partners last year to develop its product.

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Trinity Mirror relaunches North East news sites

Trinity Mirror has continued the revamp of its regional news websites with the relaunch of two of its North East titles, Gazette Live and ne business.co.uk.

Trinity Mirror is making both websites more interactive, with the addition of blogs, videos, and other user-generated content. This is part of a wider revamp of its web properties, which began with its Liverpool news sites in June.

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Etailers need to appeal to 'light shoppers' this Xmas

Etailers should already be working hard to optimise their websites for this year's predicted Christmas online shopping boom, according to UK e-commerce consultancy Logan Tod & Co.

A study by YouGov found light shoppers, who accounted for a quarter of online spending last Christmas, are set to drive much of the increase in online sales this year.

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Jesse James Garrett on Ajax, Amazon and Web 2.0

Jesse James Garrett , the man who coined the term 'Ajax' and president of Adaptive Path, has been talking to us about usability and the user experience. It makes for a great read.

Jesse's book, The Elements of User Experience, is one of the most widely read books on user-centred design, and he was recently named as one of the top ten user experience experts in an E-consultancy survey.

Here, we speak to him about the psychological background to web design, the pros and cons of behavioural targeting and Ajax, and why he thinks Amazon and eBay's usability has gone "astray".

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User experience - latest roundtable briefing

E-consultancy has just published a User Experience Roundtable Briefing based on a lively discussion which took place in London last month.

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Website optimisation - less can be more

In the same way as more instruments don’t necessarily make a better tune or more words a better poem; when it comes to creating effective website pages, less is often more.

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iCrossing acquires web development agency

Digital marketing agency iCrossing has bought Proxicom, a US web development firm that has created sites for firms including Toyota, Epson and Dupont.

The acquisition will make iCrossing the largest private global digital agency, with 550 employees in the US and UK.

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