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Posts in Customer Experience

What in-store retailing can teach us about how to sell better online

I recently attended an event in Amsterdam which gathered together senior etailers from across Europe (kindly sponsored by Fredhopper – I owe them at least that plug…).

For me the most fascinating talk was by the VP Merchandising & Buying at a major European multi-channel retailer. It reminded me just how much we still have to learn about how online selling works, and how much we can apply from offline.

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Who pays the price for poor usability? For air tickets online it could be you!

Booking flights online can be tricky and mistakes are common due to poor usability.   

Apparently, however, many airlines are unwilling to refund these user errors or learn lessons from them.

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Polar Rose widens beta test

Polar Rose is a Swedish startup that has been developing facial recognition technology for image search since it launched at the end of 2006.

Polar Rose homepage

It has recently updated the look of its image search facility and made the image recognition plugin available for Internet Explorer users, so we've taken a look to see how effective it is...

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Web editors: 5 reasons to love standfirsts

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

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Site review: The Filter

The Filter, Peter Gabriel's new online music, movies and video recommendation service launched this week.

As with Last.fm, it aims to provide users with recommendations based on their preferences and listening habits, but is it as good?

The Filter 

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Four ways to speed up your landing pages

If your landing pages are taking too long to load up, then potential customers are going to get restless and may choose to click on another link.

This is even more important since Google decided to include landing page load times in its Quality Score criteria earlier this year, meaning that advertisers pay more for poorly performing pages.

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SEO Wars: Alt Battles

There is no such thing as the 'alt tag' in HTML. There is, however, the alt attribute which is applied to the image tag.

The alt attribute is designed to provide alternative text for an image. I've seen it create wars within marketing departments.

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Save web pages forever with Iterasi

Iterasi is a browser-based bookmarking tool that can be used to capture a webpage in the state in which you see it and save it for later.

Iterasi

Unlike some other bookmarking tools, Iterasi doesn't just bookmark a link to the web page you saved, but saves a screenshot of the site in html format.

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Q&A: Kieron Smith of BookRabbit.com

BookRabbit is a recently launched website which combines book retailing with some very useful social network features. Users can upload their bookshelves and compare these with other users.

We recently talked to MD Kieron Smith, who has previously managed e-commerce operations at both Waterstones and Game Group....

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How to reduce shopping cart abandonment

A recent survey says the rate of shopping cart abandonment for US online retailers has increased slightly year on year, reaching 59.4% in Q1 2008.

So why do customers abandon their shopping carts and what can be done about it?

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Site review: Gap.com revamp

Last week, Gap revamped its e-commerce site, bringing together all four of its brands onto one property with a single checkout function. We've taken a look to see how it measures up.

Gap.com

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Mahalo uses GTA 4 content to boost its traffic

Grand Theft Auto IV was released recently and, predictably, there has been a spike in the number of searches related to the game.

Jason Calacanis' human edited search engine Mahalo is ranking well on Google for a number of terms related to the GTA IV, having designed a comprehensive guide to the game. It proves that a curated approach to the web can pay dividends, in Google terms...

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