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John Woods is the CEO of Synature, a UK firm developing ‘attitudinal matching’ solutions for etailers and portals.
Like a cleverer version of Amazon-style book suggestions, its technology offers a social search tool for internet shoppers to find products that similarly-minded people recommend. Companies can also use it to segment their customer bases and target users with personalised content and advertising.
We spoke to John about a new partnership Synature has formed with MyTravel to provide holiday ideas to its customers, and to ask him a bit more about the technology.
Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…
Toy retailer Hamleys had its website pillaged by bargain hungry e-shoppers over the weekend, as customers exploited an error with discount codes.
The offer allowed shoppers using different discount codes together to get a whopping 60% off goods at Hamleys' online store. After the 'offer' was displayed on the HotUKDeals website, thousands took advantage.
Despite a raft of headlines about its potential as a shopping environment in recent months, Second Life creator Linden Labs has conceded that few of its resident stores are yet making fortunes in the virtual world.
"Most of the brands that have come in have not created a strong enough presence to create a significant business for them at this moment in time," Linden Labs marketing director Glenn Fisher told the Le Web 3 conference in Paris this afternoon.
The American Express Retail Monitor has found that, as shoppers become more clued up about the products they are buying, retailers have realised the importance of providing product information.
The survey found that 85% of retailers view the provision of product information as a key factor in attracting the kind of consumers who now demand comprehensive product information before making a purchase.
All of which sounds a lot like common sense, yet we all know that many etail sites still fail in this area.
The comparison engines sector has enjoyed strong growth in recent years, buoyed by sharp increases in the number of web users and the level of online researching before purchase.
However, to maintain their level of progress, it is clear that shopping comparison sites are facing major challenges to keep both consumers and merchants happy.
Social shopping start-up Reevoo is in the process of securing Series-A funding to help it expand internationally and into new vertical sectors.
The directors of defunct online wine exchange Uvine are facing a government investigation following its Web 1.0-style collapse in September.
Solicitors Howes Percival have been appointed by the Department of Trade and Industry (DTI) to look into the conduct of the company, which entered administration with debts to its members totalling around £1.5m.
Security concerns are proving a major barrier to the growth of e-commerce, according to a study by Gartner.
Gartner estimates that online sales to the value of $2bn were lost in 2006 because of concerns about malware and the theft of personal and credit card information.
I recently participated in Selfridges' mystery shopper programme, run by ABA Research. The deal is - and it's a crafty one - Selfridges runs its mystery programme in such a way that typical cost-to-business-research is actually a boost to sales.
I originally came across the programme when trying to find a product online. It was a no-brainer to apply, as I'd be shopping there anyway.
Flickr has spotted a new revenue stream via the launch of its camera finder service, which displays the most popular cameras used on the photo sharing site.
Flickr is using the data from photos uploaded to the site to display the most popular makes of cameras and camera phones.