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Posts in Ecommerce

Web blamed as Powerhouse shuts shop

Administrators of electronics chain Powerhouse have blamed rising competition from e-tailers after the firm closed its UK stores yesterday.

"Internet retailers and increased competition on the high street, coupled with the ongoing deterioration in the UK electrical retail market, has led to Powerhouse being unable to sustain its position in the retail marketplace," BDO Stoy Hayward said in a statement.

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PartyGaming snaps up sports betting firm

Online casino and poker firm PartyGaming has branched out into bookmaking with the £70 million purchase of Gamebookers.

The deal will see PartyGaming paying Gamebookers' owner, Isle of Man-based Trident Gaming, £55 million on completion and £15 million in 18 months' time.

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Study sheds light on complex Search conversion paths

Research by 360i and SearchIgnite will make interesting reading for search marketers who want to build their understanding of how consumers are interacting with organic and paid search listings before converting.

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Search engines to form anti-click fraud alliance

Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the Associated Press .

Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.

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Online card payments rise in UK

More than 50% of UK adults made an online purchase with their credit or debit cards last year, according to new  research .

Payments association Apacs says 25 million adults (52% of all adults and 74% of internet users) bought goods online during 2005, an 11% rise over the previous year.

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Eureka! Google optimises its PPC Adwords quality algorithm

Will Google’s decision to introduce an algorithmic element into its Adwords ‘Quality Score’ spell the end for sponsored keyword arbitrage and add further pressure to affiliates to clean-up their act?

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Jeff Bezos invests in 37Signals

I nearly fell of my chair this morning when I read that 37Signals have taken on outside funding, but after reading a bit further I’ve come to the conclusion that they’re actually in a very, very sweet spot…

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Display ads lift Search conversion rates, says research

Research by the Atlas Institute shows that the conversion rate from Search advertising is 22% better when used in conjunction with Display advertising.

The study demonstrates that there is a quantifiable "synergy" between these two channels and will hopefully encourage advertisers to take a more integrated approach to their online marketing.

The research is welcome because there are still companies out there who are shifting their budgets from display advertising into Search without a full understanding of how this might affect their conversion success or long term prospects.

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The 12 fundamentals of e-commerce

We are often asked about the fundamentals of e-commerce: how do you build an online retail store, what do customers need to see, what does Google look for, how can you increase conversion rates?

I have compiled a list of the 12 fundamentals that you can put in place to enhance an existing online store or plan a new one...

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Click fraud on the rise, according to Click Forensics study

Click fraud remains a growing problem for search engines and online advertisers, according to a study by US-based consultancy Click Forensics.

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Marketers must embrace shift of power to the consumer

There were three engaging presentations about the Future of Online Marketing at the Commission Junction University event for advertisers and publishers in London this week. 

The message coming through loud and clear was that marketers need to wake up quickly to the shifting balance of power on the internet.

There is no escaping the fact that consumers will increasingly hold sway in the fast-changing digital environment.

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Hamleys to launch new website

London toy seller Hamleys is planning to relaunch its website later this year, as part of a new strategy to focus more on the internet.

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