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Bad salutations, not working off feedback and static timing schedules: UK email marketers are slipping back into the bad habits so prevalent in 2006, writes Henry Hyder-Smith.
A new study published claims that 31% of the UK's top companies are failing to comply with EU directives on Privacy and Electronic Communications.
Under the terms of the EU directive, companies must only send emails to non-customers if they have actively opted in to receive them - when entering a competition, for example.
A member of my team has just conducted a seminar at the local University for Marketing Students. Interestingly, one of the major discussion points was “who is to blame for spam?”
In the past few years the travel industry has formed such a close relationship with the internet that travel web sites became the equivalent to operators shop fronts.
They achieved this by keeping pace with the high speed world of e-commerce and offering customers the possibility of booking their travel with just a click of their mouse. The industry adapted to the internet business model very quickly and is now reaping the returns from this.
A good, free summary of E-mail trends has just been published by E-consultancy from one of their round tables. This features much of the guidance in the new edition of my Email marketing book and in my Email marketing workshops.
Here is a summary of my take on the top e-mail trends, based on my experience in 2006, but with my thoughts on the first few prompted by the E-consultancy briefing.
With the Christmas season coming up, Stefan Pollard at Email Labs has published some useful tips on how to make your emails stand out from the crowd.
Specifically, he's focused on the thorny issue of subject lines, and how to improve the odds that readers will open your mail.
Following my presentation at last week’s ECMOD event on email marketing, I noticed that most home shopping and e-tail email marketing strategies centre around offering discounts or promotions.
This is despite the fact that one of the major benefits of email marketing is that it is measurable. You can use this information to learn and further refine your communications.
On the back of numerous requests from our users we are launching a new 'Fast Track Digital Marketing' course this month. If you (or a colleague) want to boost your digital skills quickly this two day course will do the job.
We have just published our latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion we hosted on the subject at the end of last month.
The report is the latest in a series of free-to-download briefings which we are making available to E-consultancy users.
Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event. At the end of each session, we discussed the presentations and the attendees asked any questions they had on email marketing.
A key takeaway from E-consultancy's Email Marketing Roundtable last week was the growing need for marketers to look beyond traditional email success metrics when looking at their email strategy.