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Across Europe, marketers have successfully overcome their particular challenges in email marketing by understanding how people use digital communications and by looking at the extent to which the internet has been adopted.
In the UK, writes Antonio Ferrara, we can take valuable lessons from these approaches to develop strategies that can help us gain the trust and attention of audiences.
Official complaints about internet ads rose by a third in 2006, according to new figures from the Advertising Standards Authority (ASA).
The agency reported 2,066 complaints - up from 1,577 and even more than direct mail attracted - according to the ASA's annual report.
Email service provider Silverpop has acquired Vtrenz, a company which provides automated lead generation services.
Vtrenz analyses customer behaviour and uses this information to determine the most appropriate response, whether it be a phone call or email.
Windows Live Hotmail, the successor to MSN Hotmail, has launched worldwide today, offering the most comprehensive upgrade to the email service since its inception in 1996.
The new version of Hotmail has been in beta for the past two years, with 20m users testing it. From yesterday, the 280m active Hotmail accounts will be migrated over to Windows Live Hotmail.
Credit information group Experian has made another attacking online manoeuvre with the purchase of French email service provider Emailing Solution.
The company, which provides email development, delivery and management services as well as database management and hosting, will be integrated with Experian’s email business, CheetahMail.
The Labour Party has appointed credit reference agency Experian to create a direct marketing campaign that will rely in part on e-mail.
The effort will reportedly see Experian create, build and manage a database of UK voters for use in permission-based e-mail and marketing campaigns.
The UK dropped out of the top twelve spam relaying countries in the first quarter of this year, according to security firm Sophos.
Britain now accounts for 2.2% of messages caught by Sophos’ global anti-spam network, falling to 13th position from tenth in the first three months of 2006.
As April arrives, it is always accompanied by the first warm weather of spring and a number of bank holidays.
As the rays of sunshine creep through, the office is looking slightly more empty than normal as people take extended weekends, and this led me to think about ways that email marketers can be more efficient in their promotions, and enjoy their bank holidays more.
A survey by the Email Sender and Provider Coalition (ESPC), an anti-spam organisation, has shown that US email users are increasingly savvy when dealing with spam and unwanted emails.
The survey, carried out in conjunction with market research firm Ispos, polled 2,252 internet users who use AOL, MSN/Hotmail, Gmail and Yahoo for email.
E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data.
Statistics from e-marketing enabler Emailcenter UK shows most British electronic marketers (almost 25%) deliver e-mails on Thursdays.
A German businessman who owns the 'G-mail' trademark so desired by Google says he would refuse to sell the name, even for millions of dollars.
Hamburg-based Daniel Giersch registered the name for his postal service in 2000 and launched an e-mail adjunct in 2003, before Google launched its web-based mail client a year later.
After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush.
Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.